Social Media Workshop

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  • 1. Nick Betts | Grey Agricultural Services | 03/09/12Monday, March 12, 2012
  • 2. AgendaMonday, March 12, 2012
  • 3. Agenda • Introductions, Expectations and Goals • Social Media: Why Me? • Facebook • LinkedIn • Twitter • YouTube/Podcasts • Integration • Discussion: Meeting Expectations and GoalsMonday, March 12, 2012
  • 4. Monday, March 12, 2012
  • 5. Monday, March 12, 2012
  • 6. “It is not the strongest that survives, nor the most intelligent, but rather the one most adaptable to change.” Charles Darwin (abridged)Monday, March 12, 2012
  • 7. Traditional to SocialMonday, March 12, 2012
  • 8. What is social media? Humans vs MachineMonday, March 12, 2012
  • 9. Social media in my business? Integrating into your current communication strategy Current Challenges, Barriers, TargetsMonday, March 12, 2012
  • 10. Why Use Social Media?Monday, March 12, 2012
  • 11. Why Use Social Media?Monday, March 12, 2012
  • 12. Why Use Social Media?Monday, March 12, 2012
  • 13. Types and usesMonday, March 12, 2012
  • 14. Types and uses • microblogs: Twitter, Facebook • blogs: WordPress, Wild Apricot • networking: LinkedIn, StumbledUpon • photo sharing: Flickr • video sharing:YouTubeMonday, March 12, 2012
  • 15. Building CommunityMonday, March 12, 2012
  • 16. Building Community Business Tools in Facebook • Profile Page • Groups • Events • Photos, messages, notes • Polls • Q&AMonday, March 12, 2012
  • 17. Exposure Free Marketing Targeted Ads Feedback FACEBOOKMonday, March 12, 2012
  • 18. FACEBOOKMonday, March 12, 2012
  • 19. DOSE 15 mins, once daily TARGET consumers and locals USE feedback, discussion, product forum FACEBOOKMonday, March 12, 2012 Bottomline
  • 20. FACEBOOKMonday, March 12, 2012
  • 21. - Limit Use of Photos - NO personal photos - YES conference, information, product photos - Choose Friends Carefully - access to information, abilities to post - Explore as Many Apps as Possible - maximize networking/marketing potential FACEBOOKMonday, March 12, 2012 Tips
  • 22. Monday, March 12, 2012
  • 23. Monday, March 12, 2012
  • 24. Building Your Professional NetworkMonday, March 12, 2012
  • 25. Building Your Professional Network Connections to maximize your abilitiesMonday, March 12, 2012
  • 26. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact networkMonday, March 12, 2012
  • 27. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact network • Use your network to connect to your connections connections (2nd degree connection) and their connections (3rd degree connection) through introductionsMonday, March 12, 2012
  • 28. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact network • Use your network to connect to your connections connections (2nd degree connection) and their connections (3rd degree connection) through introductions • Find people, business opportunities, jobs, etcMonday, March 12, 2012
  • 29. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact network • Use your network to connect to your connections connections (2nd degree connection) and their connections (3rd degree connection) through introductions • Find people, business opportunities, jobs, etc • Get/Give/Review your contact’s referencesMonday, March 12, 2012
  • 30. Building Your Professional Network Connections to maximize your abilities • Build/Maintain a contact network • Use your network to connect to your connections connections (2nd degree connection) and their connections (3rd degree connection) through introductions • Find people, business opportunities, jobs, etc • Get/Give/Review your contact’s references • Join groups, ‘industry discussion’ - extremely efficient and professionalMonday, March 12, 2012
  • 31. LinkedInMonday, March 12, 2012
  • 32. Keeping People Informed of Products Company Integrity and Awareness Jobs Free Exposure LinkedInMonday, March 12, 2012
  • 33. LinkedInMonday, March 12, 2012
  • 34. DOSE 5 mins, once day TARGET professional network USE keeping up to date, influencing market/network LinkedInMonday, March 12, 2012 Bottomline
  • 35. LinkedInMonday, March 12, 2012
  • 36. - Be transparent: let people learn about you - Find out who’s viewing your profile: learn your audience - Establish keywords: consider words you want people to use to find you and use liberally! - Join groups: stay informed, increase associations LinkedInMonday, March 12, 2012 Tips
  • 37. Monday, March 12, 2012
  • 38. Monday, March 12, 2012
  • 39. Monday, March 12, 2012
  • 40. Monday, March 12, 2012
  • 41. “Where anyone can say anything to anyone in 140 characters”Monday, March 12, 2012
  • 42. Monday, March 12, 2012 Twitter
  • 43. Connect and network within your industry, worldwide Instant access to current material Stream of new ideas, expertise, tips What people are saying about your brands Extend your thought leadership Promote products and services directlyMonday, March 12, 2012 Twitter
  • 44. Monday, March 12, 2012 Twitter
  • 45. DOSE 5 mins, 3 times daily TARGET consumers and locals USE feedback, discussion, product forumMonday, March 12, 2012 Twitter Bottomline
  • 46. Monday, March 12, 2012 Twitter
  • 47. - Customize Twitter Background - Evolve: Follow - Read - Learn - Tweet - Use Concepts from start - Handles, Replies, Retweets, DMs, Hashtags - Pay attention to retweets: afternoon, late in week - Always include a linkMonday, March 12, 2012 Twitter Tips
  • 48. Monday, March 12, 2012
  • 49. Monday, March 12, 2012
  • 50. Monday, March 12, 2012
  • 51. Upload presentations, products-in-action Create short videos of interest Conduct interviews with experts Reinforce your brand Post customer testimonials “How To’s” Show “work’s in progress”Monday, March 12, 2012
  • 52. YouTube PodcastsMonday, March 12, 2012
  • 53. DOSE once per week, as needed TARGET consumers and locals YouTube USE feedback, discussion, product forum PodcastsMonday, March 12, 2012 Bottomline
  • 54. YouTube PodcastsMonday, March 12, 2012
  • 55. - Join groups - Submit videos in groups - Share USEFUL product and consumer videos YouTube - Don’t sell directly - ENGAGE - Post timeless content PodcastsMonday, March 12, 2012 Tips
  • 56. Monday, March 12, 2012
  • 57. Monday, March 12, 2012
  • 58. Message DistributionMonday, March 12, 2012
  • 59. Message DistributionMonday, March 12, 2012
  • 60. Message DistributionMonday, March 12, 2012
  • 61. Blogs and Microblogs Message DistributionMonday, March 12, 2012
  • 62. INTEG~RATEMonday, March 12, 2012
  • 63. INTEG~RATEMonday, March 12, 2012
  • 64. INTEG~RATEMonday, March 12, 2012
  • 65. INTEG~RATEMonday, March 12, 2012