Your SlideShare is downloading. ×
The Truth About Social on Mobile 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

The Truth About Social on Mobile 2014

476
views

Published on

Mobile and social go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what we’re reading and find …

Mobile and social go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what we’re reading and find interesting. At Onswipe, we have the 4th largest audience in the US on iOS according to comScore, which gives us valuable insights into how people are using social sharing.

WE’LL ANSWER QUESTIONS SUCH AS:
- Is Twitter growing?
- How big is Pinterest really?
- What content gets shared the most? What time of day are articles shared the most?

Published in: Mobile, Technology, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
476
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE STATE OF SOCIAL ON MOBILE DEVICES 2014
  • 2. &go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what we’re reading and find in- teresting. At Onswipe, we have the 4th largest audience in the US on iOS according to comScore, which gives us valuable insights into how people are using social sharing. WE’LL ANSWER QUESTIONS SUCH AS: Is Twitter growing? How big is Pinterest really? What content gets shared the most? What time of day are articles shared the most?
  • 3. WHO OWNS SOCIAL? 0 10 20 30 40 50 60 70 80 others 71.34% 16.11% 6.09% 3.67% 1.63% 1.15% %OFTRAFFICCOMINGFROMSOCIALSOURCE
  • 4. 0.464% 0.293% 0.288% 0.188% 0.096% 0.086% 0.046% THE UP&COMERS 0.0 0.1 0.2 0.3 0.4 0.5 %OFTRAFFICCOMINGFROMSOCIALSOURCE
  • 5. TWITTERGROWTH 0% 1.5% 3% 4.5% 6% Jul20 12A ug 20 12Sep 20 12O ct20 12N ov 20 12D ec 20 12Jan 20 13Feb 20 13M ar20 13A pr20 13M ay 20 13Jun 20 13Jul20 13A ug 20 13Sep 20 13O ct20 13N ov 20 13 %OFTRAFFICCOMINGFROMTWITTER D ec 20 13Jan 20 14
  • 6. FACEBOOKGROWTH 1% 4% 7% 10% 13% %OFTRAFFICCOMINGFROMFACEBOOK Jul20 12A ug 20 12Sep 20 12O ct20 12N ov 20 12D ec 20 12Jan 20 13Feb 20 13M ar20 13A pr20 13M ay 20 13Jun 20 13Jul20 13A ug 20 13Sep 20 13O ct20 13N ov 20 13D ec 20 13Jan 20 14
  • 7. 1 2 3 4 5 6 7 8 9 10 CONTENT MOST LIKELY TO BE SHARED Politics Fashion/Style/Beauty Health Men’s Lifestyle Business/Finance Tech Multicultural Women’s Lifestyle News/Information Entertainment/Music/Celebrity
  • 8. THE BEST TIME OF DAY FOR SHARING12 am 2 am 4 am 6 am 8 am 10 am 12 pm 2 pm 4pm 6pm 8pm 10 pm 0.0% 2.0% 4.0% 6.0% 8.0% %OFCONTENTSHARED
  • 9. ENGAGEMENT 3:57 6.45 DIRECT/SEARCH Pageviews per Visit 2:14 3.44 SOCIAL NETWORKS 11:16 15.43 Visitors who SHARE CONTENT Time on Site Visitor Source: Visitor Source: