You.tv
Building an audience by aggregation and seeding
by Oriol Pascual - oriol.tv

Have you seen this?
Video

Conversation Starter
Video

Long-tail conversation
Social meetings, coffe corner, personal foto
albums
Youtube, Flickr, private blogs, emails

Outline
• What’s the value of conversations?
• How you keep track?
• You.tv

Value of Conversation
Free expresion
Spontaneous, real, honest
Describes real concerns of the audience

Why does it start?
Easy acces + broad distribution
Entails proximity
Engaging!

Keep track
Aggregation
empowers the value of conversation

Maximize value
Seeding
the conversation

Aggregation
+
seeding
=
engaged audience

You TV

Value-chain
Volunteers
Investors You Media
Society

One-stop sharing
Video
Twitter Flickr
responses
Content
video-text-pics
e-mail

Aggregating Tools
Live video + TV station Mogulus
Archived video Blip.tv,YouTube
Micro-blogging Twitter, Jaiku

Learning Curve
audience-generated
Engagement content
seed with own
production
aggregate
existing content
Time

What’s for them?
Actor Value
Volunteers Sharing experiences
Investors Performance indicator
Media Genuine source of info
Society Get to know you

What it is for you?
Strong engagement with the audience
Get to know what matters to them

What does it take?
Platform www.you.tv - web developer
Aggregation tools account sign-in
Seeding content creation - production team

Do it!

Oriol Pascual
oriol.tv
oriol.pascual@gmail.com