You.tv, Building an audience by aggregation and seeding

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You.tv, Building an audience by aggregation and seeding - Presentation Transcript

  1. You.tv Building an audience by aggregation and seeding by Oriol Pascual - oriol.tv
  2. Have you seen this? Video
  3. Conversation Starter Video
  4. Long-tail conversation Social meetings, coffe corner, personal foto albums Youtube, Flickr, private blogs, emails
  5. Outline • What’s the value of conversations? • How you keep track? • You.tv
  6. Value of Conversation Free expresion Spontaneous, real, honest Describes real concerns of the audience
  7. Why does it start? Easy acces + broad distribution Entails proximity Engaging!
  8. Keep track Aggregation empowers the value of conversation
  9. Maximize value Seeding the conversation
  10. Aggregation + seeding = engaged audience
  11. You TV
  12. Value-chain Volunteers Investors You Media Society
  13. One-stop sharing Video Twitter Flickr responses Content video-text-pics e-mail
  14. Aggregating Tools Live video + TV station Mogulus Archived video Blip.tv,YouTube Micro-blogging Twitter, Jaiku
  15. Learning Curve audience-generated Engagement content seed with own production aggregate existing content Time
  16. What’s for them? Actor Value Volunteers Sharing experiences Investors Performance indicator Media Genuine source of info Society Get to know you
  17. What it is for you? Strong engagement with the audience Get to know what matters to them
  18. What does it take? Platform www.you.tv - web developer Aggregation tools account sign-in Seeding content creation - production team
  19. Do it!
  20. Oriol Pascual oriol.tv oriol.pascual@gmail.com

+ Oriol PascualOriol Pascual, 3 years ago

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