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What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps

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Oriol Pascual Moya-Angeler
Oriol Pascual Moya-Angeler

Presentation covering the basics of new media and how these affects your brand. It provides an strategic approach to conversations on the net.

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What happened to media? Build a 2.0 Conversation Strategy in 5 steps by Oriol Pascual
Traditional media Newspapers, TV, radio, mags
Complex production that few can access
Traditional media Unidirectional; Monologue Costly to produce distribute Narrow content options - top hits only
Why?
Constrained by physics!
New media Blogs, podcasting, social networks
New Media Bi Multidirectional; Conversation Affordable to produce distribute It’s everywhere: home, work, mobile, ipod, media center It’s about niche content
The Long Tail never reaches zero
Be the most popular... on your niche!
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps

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What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps