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What happened to media?
Build a 2.0 Conversation Strategy in 5 steps
by
Oriol Pascual
Traditional media
Newspapers, TV, radio, mags
Complex production
that few can access
Traditional media


 Unidirectional; Monologue
 Costly to produce  distribute
 Narrow content options - top hits only
Why?
Constrained by physics!
New media
Blogs, podcasting, social networks
New Media

 Bi Multidirectional; Conversation
Affordable to produce  distribute
It’s everywhere: home, work, mobile, ipod,...
The Long Tail
never reaches zero
Be the most popular...
on your niche!
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
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What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps

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Presentation covering the basics of new media and how these affects your brand. It provides an strategic approach to conversations on the net.

Published in: Business, News & Politics
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Transcript of "What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps"

  1. 1. What happened to media? Build a 2.0 Conversation Strategy in 5 steps by Oriol Pascual
  2. 2. Traditional media Newspapers, TV, radio, mags
  3. 3. Complex production that few can access
  4. 4. Traditional media Unidirectional; Monologue Costly to produce distribute Narrow content options - top hits only
  5. 5. Why?
  6. 6. Constrained by physics!
  7. 7. New media Blogs, podcasting, social networks
  8. 8. New Media Bi Multidirectional; Conversation Affordable to produce distribute It’s everywhere: home, work, mobile, ipod, media center It’s about niche content
  9. 9. The Long Tail never reaches zero
  10. 10. Be the most popular... on your niche!
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