What happened to media?
Build a 2.0 Conversation Strategy in 5 steps
by
Oriol Pascual
Traditional media
Newspapers, TV, radio, mags
Complex production
that few can access
Traditional media


 Unidirectional; Monologue
 Costly to produce  distribute
 Narrow content options - top hits only
Why?
Constrained by physics!
New media
Blogs, podcasting, social networks
New Media

 Bi Multidirectional; Conversation
Affordable to produce  distribute
It’s everywhere: home, work, mobile, ipod,...
The Long Tail
never reaches zero
Be the most popular...
on your niche!
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
Upcoming SlideShare
Loading in …5
×

What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps

2,894 views
2,781 views

Published on

Presentation covering the basics of new media and how these affects your brand. It provides an strategic approach to conversations on the net.

Published in: Business, News & Politics
2 Comments
10 Likes
Statistics
Notes
No Downloads
Views
Total views
2,894
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
202
Comments
2
Likes
10
Embeds 0
No embeds

No notes for slide

What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps

  1. What happened to media? Build a 2.0 Conversation Strategy in 5 steps by Oriol Pascual
  2. Traditional media Newspapers, TV, radio, mags
  3. Complex production that few can access
  4. Traditional media Unidirectional; Monologue Costly to produce distribute Narrow content options - top hits only
  5. Why?
  6. Constrained by physics!
  7. New media Blogs, podcasting, social networks
  8. New Media Bi Multidirectional; Conversation Affordable to produce distribute It’s everywhere: home, work, mobile, ipod, media center It’s about niche content
  9. The Long Tail never reaches zero
  10. Be the most popular... on your niche!

×