What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps

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2 comments

+ Oriol Pascual 2 years ago
Thanks for your comment, I enjoyed preparing the presentation
+ Dana Todd 2 years ago
Nice way to make a complicated topic seem easier to grasp.

Dann Van Der Vliet, Education at Vermont Family Business Initiative, favorited this 5 months ago
Tags 2.0
kiminutrecht favorited this 8 months ago
Manuel Frascaroli, consultor, periodista editor, profesor universitario at Tierra Libre Digital, favorited this 2 years ago
Tags 2.0 medios sociales
leschilake favorited this 2 years ago
Dana Todd, CMO at Newsforce, Inc., favorited this 2 years ago
Tags media pr social new
AYN Brand, Brand Strategy & Consulting at AYN Brand, favorited this 2 years ago
Tags 2.0 strategy
rtarasi favorited this 2 years ago
Tags grid background
madras43 favorited this 2 years ago
Tags web 2.0
Marco Derksen, Enterpreneur at Marketingfacts, favorited this 2 years ago
Tags 2.0 communication
pablobilbao favorited this 2 years ago
Tags next media

What happened to media? Build a 2.0 Conversation Strategy in 5 steps by Oriol Pascual
Traditional media Newspapers, TV, radio, mags
Complex production that few can access
Traditional media Unidirectional; Monologue Costly to produce & distribute Narrow content options - top hits only
Why?
Constrained by physics!
New media Blogs, podcasting, social networks
New Media Bi Multidirectional; Conversation Affordable to produce & distribute It’s everywhere: home, work, mobile, ipod, media center It’s about niche content
The Long Tail never reaches zero
Be the most popular... on your niche!