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How is Technology Shaping Our World
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How is Technology Shaping Our World

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Summer 2010 I prepared a presentation for a company about current technological trends, which were divided into four: …

Summer 2010 I prepared a presentation for a company about current technological trends, which were divided into four:

1. Media on the digital age
2. Creativity equals entrepreneurship
3. The internet of things
4. Atoms are the new bits

Most of them are still valid today.

Published in: Design

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  • 1. How technology isshaping our world? a trend report (June 2010) by Oriol pascual
  • 2. Contents1. Media on the digital age2. Creativity = entrepreneurship3. The internet of things4. Atoms are the new bits
  • 3. 1 Media onthe digital age
  • 4. Traditional media• Unidirectional; Monologue• Costly to produce & distribute• Narrow content options - top hits only
  • 5. Why?
  • 6. Constrained by physics
  • 7. Traditional media constrainsCONSTRAIN MEDIABookshelf space Newspaper, book, magazines CD, vinyl, tapeTime (24h/day) Television Radio
  • 8. New Media• Bi Multidirectional; Conversation• Affordable to produce & distribute• It’s everywhere: home, work, mobile, ipod, media center• It’s about niche content
  • 9. The Long Tail of content
  • 10. Cell phone = TV station
  • 11. Impact of new media• Empowerment of the individual• Democratization• Always online• Digitalization = Free production & distribution
  • 12. 2 Creativity =entrepreneurship
  • 13. Impact of creativity & entrepreneurship• Everyone is a creative• Today, it is easier to monetize creativity• The world is the marketplace
  • 14. 3The internet of things
  • 15. Impact of internet of things• Objects join the net• Easier to monitor behavior patterns• Personalized solutions
  • 16. 4 Atoms arethe new bits
  • 17. Impact ofatoms are the new bits• Free design tools competing with high-end ones• Original designs are freely distributed, modified, & reproduced• Every garage is a potential factory
  • 18. Summarizing
  • 19. How technology isshaping our world?
  • 20. How is technology shaping our world?• Empowering individuals to create & monetize• It is all about niche markets & content• Distributed economy rules!
  • 21. oriolpascual.com