How technology isshaping our world?      a trend report        (June 2010)           by      Oriol pascual
Contents1. Media on the digital   age2. Creativity =   entrepreneurship3. The internet of   things4. Atoms are the new   b...
1   Media onthe digital age
Traditional media• Unidirectional; Monologue• Costly to produce & distribute• Narrow content options - top hits only
Why?
Constrained by   physics
Traditional media          constrainsCONSTRAIN         MEDIABookshelf space   Newspaper, book, magazines                  ...
New Media• Bi Multidirectional; Conversation• Affordable to produce & distribute• It’s everywhere: home, work, mobile, ipo...
The Long Tail of    content
Cell phone = TV station
Impact of new media• Empowerment of  the individual• Democratization• Always online• Digitalization =  Free production &  ...
2   Creativity =entrepreneurship
Impact of creativity &   entrepreneurship• Everyone is a  creative• Today, it is easier to  monetize creativity• The world...
3The internet of     things
Impact of     internet of things• Objects join the net• Easier to monitor  behavior patterns• Personalized  solutions
4 Atoms arethe new bits
Impact ofatoms are the new bits• Free design tools  competing with  high-end ones• Original designs are  freely distribute...
Summarizing
How technology isshaping our world?
How is technology    shaping our world?• Empowering  individuals to  create & monetize• It is all about niche  markets & c...
oriolpascual.com
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
How is Technology Shaping Our World
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How is Technology Shaping Our World

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Summer 2010 I prepared a presentation for a company about current technological trends, which were divided into four:

1. Media on the digital age
2. Creativity equals entrepreneurship
3. The internet of things
4. Atoms are the new bits

Most of them are still valid today.

Published in: Design
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Transcript of "How is Technology Shaping Our World"

  1. 1. How technology isshaping our world? a trend report (June 2010) by Oriol pascual
  2. 2. Contents1. Media on the digital age2. Creativity = entrepreneurship3. The internet of things4. Atoms are the new bits
  3. 3. 1 Media onthe digital age
  4. 4. Traditional media• Unidirectional; Monologue• Costly to produce & distribute• Narrow content options - top hits only
  5. 5. Why?
  6. 6. Constrained by physics
  7. 7. Traditional media constrainsCONSTRAIN MEDIABookshelf space Newspaper, book, magazines CD, vinyl, tapeTime (24h/day) Television Radio
  8. 8. New Media• Bi Multidirectional; Conversation• Affordable to produce & distribute• It’s everywhere: home, work, mobile, ipod, media center• It’s about niche content
  9. 9. The Long Tail of content
  10. 10. Cell phone = TV station
  11. 11. Impact of new media• Empowerment of the individual• Democratization• Always online• Digitalization = Free production & distribution
  12. 12. 2 Creativity =entrepreneurship
  13. 13. Impact of creativity & entrepreneurship• Everyone is a creative• Today, it is easier to monetize creativity• The world is the marketplace
  14. 14. 3The internet of things
  15. 15. Impact of internet of things• Objects join the net• Easier to monitor behavior patterns• Personalized solutions
  16. 16. 4 Atoms arethe new bits
  17. 17. Impact ofatoms are the new bits• Free design tools competing with high-end ones• Original designs are freely distributed, modified, & reproduced• Every garage is a potential factory
  18. 18. Summarizing
  19. 19. How technology isshaping our world?
  20. 20. How is technology shaping our world?• Empowering individuals to create & monetize• It is all about niche markets & content• Distributed economy rules!
  21. 21. oriolpascual.com
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