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Onsustain, creative sustainability
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Onsustain, creative sustainability


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  • Thanks My name is O. Pascual and together with my colleague Pim van Gennip and Jon Rodriguez (that unfortunately couldn’t make it today), we have a company on the role of creativity within the field Sustainable Design
  • Transcript

    • 1. Sustainability Creative
    • 2.
      • The need for creativity
      • Values
      • Collection
      • The future of creative sustainability
      At a glance
    • 3. S ustainable D esign
      • People
      Planet Profit Product
    • 4. S ustainable P roducts Sexy?
    • 5.
      • Sustainability potential jeopardized by
        • Un-attractive design
        • Appeals to reduced market segment ( believers )
      A s result
    • 6.
      • Creativity
      • Is the ultimate human resource
      • [R. Florida]
    • 7.
      • Creativity
      • Having the ability or power to create, characterized
      • by originality and expressiveness
      • Sustainability
      • Capable of being continued with positive long-term
      • effect on the environment, and society
      In spiration
    • 8. V alues Design Quality Sustainability
    • 9.
      • Platform that markets sustainable design
      • and designers
      • Creation of distribution channels
      • Communication and content development
      On sustain
    • 10. C reative product C ollection
    • 11. C urva Photo: Denis Guzzo
    • 12. F rozen Photo: Denis Guzzo
    • 13. V aho Photo: Denis Guzzo
    • 14. G oods Photo: Denis Guzzo
    • 15. R ag bag Photo: Pim van Gennip
    • 16. W heels on fire Photo: Denis Guzzo
    • 17. E scama Photo: Oriol Pascual
    • 18. C ase study, Escama
      • San Francisco based company
      • Partnered with two women’s cooperatives located in Brasília, Brazil.
      • ESCAMA leads product development, sales and marketing, while the cooperatives carry out all aspects of production.
      • Onsustain distributes the product in Europe
    • 19. C reative minds
      • Developing a sustainable economy by
      • Designing functional objects
      • Exploring material properties
      “ Trashion” the perfect combination between “trash” and “fashion” Vaho
    • 20. C reative minds “ Innovation comes from experience & memory” Azúamoliné
      • Embedding stories
      • Enabling social systems
      “ Bringing real chances to communities from a business perspective” Siem Haffmans (Ragbag)
    • 21. C reative minds
      • Conceptualizing experiences
      “ Live in the now, to fully experience this moment” Patrick Kruithof
    • 22. S uccessful Sustainable Products
      • The market sets up the rules of the game
      • Environment should not jeopardize the imperative quality and design values
      • Functionality, convenience, status, and fun are value for which customers are willing to pay a price for
      • The creative process behind the product is a valuable asset for customer
    • 23. 10 Golden rules of S ustainable E ntrepreneurship
      • Build up a consistent message
      2. Differentiate from others 3. Select coherent portfolio 4. Trendwatch 24/7 5. Understand where your value is
    • 24. 10 Golden rules of S ustainable E ntrepreneurship 6. Develop good relationships with all stakeholders 7. Create a strong corporate identity 8. Why not? 9. Enjoy it 10. Move on, creativity is the best tool for innovation
    • 25. F uture of creative sustainability
      • Create value for the market
      • Sustainability for mainstream
      • Network with Creative Entrepreneurs
      • Creative sustainability as a lifestyle
    • 26. The ball is rolling,…we’re not going to stop it! Onsustain
    • 27. T hanks Questions?