Sustainability Creative
<ul><li>The need for creativity </li></ul><ul><li>Values </li></ul><ul><li>Collection </li></ul><ul><li>The future of crea...
S ustainable  D esign <ul><li>People </li></ul>Planet Profit Product
S ustainable  P roducts Sexy?
<ul><li>Sustainability potential jeopardized by  </li></ul><ul><ul><li>Un-attractive design </li></ul></ul><ul><ul><li>App...
<ul><li>Creativity </li></ul><ul><li>Is the ultimate human resource </li></ul><ul><li>[R. Florida] </li></ul>
<ul><li>Creativity   </li></ul><ul><li>Having the ability or power to create, characterized </li></ul><ul><li>by originali...
V alues Design Quality Sustainability
<ul><li>Platform that markets sustainable design  </li></ul><ul><li>and designers </li></ul><ul><li>Creation of distributi...
C reative product  C ollection
C urva Photo: Denis Guzzo
F rozen Photo: Denis Guzzo
V aho Photo: Denis Guzzo
G oods Photo: Denis Guzzo
R ag   bag Photo: Pim van Gennip
W heels   on fire Photo: Denis Guzzo
E scama Photo: Oriol Pascual
C ase study, Escama <ul><li>San Francisco based company  </li></ul><ul><li>Partnered with two women’s cooperatives located...
C reative minds <ul><li>Developing  a sustainable economy by </li></ul><ul><li>Designing functional objects </li></ul><ul>...
C reative minds “ Innovation comes from experience & memory” Azúamoliné  <ul><li>Embedding stories </li></ul><ul><li>Enabl...
C reative minds <ul><li>Conceptualizing experiences </li></ul>“ Live in the now, to fully experience this moment”   Patric...
S uccessful  Sustainable Products <ul><li>The market sets up the rules of the game </li></ul><ul><li>Environment should no...
10  Golden rules  of   S ustainable  E ntrepreneurship   <ul><li>Build up a consistent message </li></ul>2. Differentiate ...
10  Golden rules  of   S ustainable  E ntrepreneurship   6. Develop good relationships with all stakeholders 7. Create a s...
F uture   of creative sustainability <ul><li>Create value for the market </li></ul><ul><li>Sustainability for mainstream <...
The ball is rolling,…we’re not going to stop it! Onsustain
T hanks Questions?
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Onsustain, creative sustainability

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  • Thanks My name is O. Pascual and together with my colleague Pim van Gennip and Jon Rodriguez (that unfortunately couldn’t make it today), we have a company on the role of creativity within the field Sustainable Design
  • Onsustain, creative sustainability

    1. 1. Sustainability Creative
    2. 2. <ul><li>The need for creativity </li></ul><ul><li>Values </li></ul><ul><li>Collection </li></ul><ul><li>The future of creative sustainability </li></ul>At a glance
    3. 3. S ustainable D esign <ul><li>People </li></ul>Planet Profit Product
    4. 4. S ustainable P roducts Sexy?
    5. 5. <ul><li>Sustainability potential jeopardized by </li></ul><ul><ul><li>Un-attractive design </li></ul></ul><ul><ul><li>Appeals to reduced market segment ( believers ) </li></ul></ul>A s result
    6. 6. <ul><li>Creativity </li></ul><ul><li>Is the ultimate human resource </li></ul><ul><li>[R. Florida] </li></ul>
    7. 7. <ul><li>Creativity </li></ul><ul><li>Having the ability or power to create, characterized </li></ul><ul><li>by originality and expressiveness </li></ul><ul><li>Sustainability </li></ul><ul><li>Capable of being continued with positive long-term </li></ul><ul><li>effect on the environment, and society </li></ul>In spiration
    8. 8. V alues Design Quality Sustainability
    9. 9. <ul><li>Platform that markets sustainable design </li></ul><ul><li>and designers </li></ul><ul><li>Creation of distribution channels </li></ul><ul><li>Communication and content development </li></ul>On sustain
    10. 10. C reative product C ollection
    11. 11. C urva Photo: Denis Guzzo
    12. 12. F rozen Photo: Denis Guzzo
    13. 13. V aho Photo: Denis Guzzo
    14. 14. G oods Photo: Denis Guzzo
    15. 15. R ag bag Photo: Pim van Gennip
    16. 16. W heels on fire Photo: Denis Guzzo
    17. 17. E scama Photo: Oriol Pascual
    18. 18. C ase study, Escama <ul><li>San Francisco based company </li></ul><ul><li>Partnered with two women’s cooperatives located in Brasília, Brazil. </li></ul><ul><li>ESCAMA leads product development, sales and marketing, while the cooperatives carry out all aspects of production. </li></ul><ul><li>Onsustain distributes the product in Europe </li></ul>
    19. 19. C reative minds <ul><li>Developing a sustainable economy by </li></ul><ul><li>Designing functional objects </li></ul><ul><li>Exploring material properties </li></ul>“ Trashion” the perfect combination between “trash” and “fashion” Vaho
    20. 20. C reative minds “ Innovation comes from experience & memory” Azúamoliné <ul><li>Embedding stories </li></ul><ul><li>Enabling social systems </li></ul>“ Bringing real chances to communities from a business perspective” Siem Haffmans (Ragbag)
    21. 21. C reative minds <ul><li>Conceptualizing experiences </li></ul>“ Live in the now, to fully experience this moment” Patrick Kruithof
    22. 22. S uccessful Sustainable Products <ul><li>The market sets up the rules of the game </li></ul><ul><li>Environment should not jeopardize the imperative quality and design values </li></ul><ul><li>Functionality, convenience, status, and fun are value for which customers are willing to pay a price for </li></ul><ul><li>The creative process behind the product is a valuable asset for customer </li></ul>
    23. 23. 10 Golden rules of S ustainable E ntrepreneurship <ul><li>Build up a consistent message </li></ul>2. Differentiate from others 3. Select coherent portfolio 4. Trendwatch 24/7 5. Understand where your value is
    24. 24. 10 Golden rules of S ustainable E ntrepreneurship 6. Develop good relationships with all stakeholders 7. Create a strong corporate identity 8. Why not? 9. Enjoy it 10. Move on, creativity is the best tool for innovation
    25. 25. F uture of creative sustainability <ul><li>Create value for the market </li></ul><ul><li>Sustainability for mainstream </li></ul><ul><li>Network with Creative Entrepreneurs </li></ul><ul><li>Creative sustainability as a lifestyle </li></ul>
    26. 26. The ball is rolling,…we’re not going to stop it! Onsustain
    27. 27. T hanks Questions?

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