Sustainability Creative

The need for creativity Values Collection The future of creative sustainability At a glance

The need for creativity

Values

Collection

The future of creative sustainability

S ustainable D esign People Planet Profit Product

People

S ustainable P roducts Sexy?

Sustainability potential jeopardized by Un-attractive design Appeals to reduced market segment ( believers ) A s result

Sustainability potential jeopardized by

Un-attractive design

Appeals to reduced market segment ( believers )

Creativity Is the ultimate human resource [R. Florida]

Creativity

Is the ultimate human resource

[R. Florida]

Creativity Having the ability or power to create, characterized by originality and expressiveness Sustainability Capable of being continued with positive long-term effect on the environment, and society In spiration

Creativity

Having the ability or power to create, characterized

by originality and expressiveness

Sustainability

Capable of being continued with positive long-term

effect on the environment, and society

V alues Design Quality Sustainability

Platform that markets sustainable design and designers Creation of distribution channels Communication and content development On sustain

Platform that markets sustainable design

and designers

Creation of distribution channels

Communication and content development

C reative product C ollection

C urva Photo: Denis Guzzo

F rozen Photo: Denis Guzzo

V aho Photo: Denis Guzzo

G oods Photo: Denis Guzzo

R ag bag Photo: Pim van Gennip

W heels on fire Photo: Denis Guzzo

E scama Photo: Oriol Pascual

C ase study, Escama San Francisco based company Partnered with two women’s cooperatives located in Brasília, Brazil. ESCAMA leads product development, sales and marketing, while the cooperatives carry out all aspects of production. Onsustain distributes the product in Europe

San Francisco based company

Partnered with two women’s cooperatives located in Brasília, Brazil.

ESCAMA leads product development, sales and marketing, while the cooperatives carry out all aspects of production.

Onsustain distributes the product in Europe

C reative minds Developing a sustainable economy by Designing functional objects Exploring material properties “ Trashion” the perfect combination between “trash” and “fashion” Vaho

Developing a sustainable economy by

Designing functional objects

Exploring material properties

C reative minds “ Innovation comes from experience & memory” Azúamoliné Embedding stories Enabling social systems “ Bringing real chances to communities from a business perspective” Siem Haffmans (Ragbag)

Embedding stories

Enabling social systems

C reative minds Conceptualizing experiences “ Live in the now, to fully experience this moment” Patrick Kruithof

Conceptualizing experiences

S uccessful Sustainable Products The market sets up the rules of the game Environment should not jeopardize the imperative quality and design values Functionality, convenience, status, and fun are value for which customers are willing to pay a price for The creative process behind the product is a valuable asset for customer

The market sets up the rules of the game

Environment should not jeopardize the imperative quality and design values

Functionality, convenience, status, and fun are value for which customers are willing to pay a price for

The creative process behind the product is a valuable asset for customer

10 Golden rules of S ustainable E ntrepreneurship Build up a consistent message 2. Differentiate from others 3. Select coherent portfolio 4. Trendwatch 24/7 5. Understand where your value is

Build up a consistent message

10 Golden rules of S ustainable E ntrepreneurship 6. Develop good relationships with all stakeholders 7. Create a strong corporate identity 8. Why not? 9. Enjoy it 10. Move on, creativity is the best tool for innovation

F uture of creative sustainability Create value for the market Sustainability for mainstream Network with Creative Entrepreneurs Creative sustainability as a lifestyle

Create value for the market

Sustainability for mainstream

Network with Creative Entrepreneurs

Creative sustainability as a lifestyle

The ball is rolling,…we’re not going to stop it! Onsustain

T hanks Questions?