Sustainability & product value

What is Sustainable Design? Does it sell? The market is a diverse place Successful & failed products At a glance

What is Sustainable Design?

Does it sell?

The market is a diverse place

Successful & failed products

S ustainable D esign People Planet Profit Product

People

Reducing product environmental and social impact by Product re-design (materials, architecture, tech) Product innovation (technology & functionality) System innovation (system re-organization) W hat does it mean?

Reducing product environmental and social impact by

Product re-design (materials, architecture, tech)

Product innovation (technology & functionality)

System innovation (system re-organization)

S ustainable Products

W here to act? Production & design Packaging & transport Energy consumption Recycling

Production

& design

S etting priorities Average environmental load of an electronic product

“ Green” as such does not sell A limited market segment buys “green” Doubtful added value It may jeopardize functional quality Consumers value convenience, functionality, and intangibles (at different proportionality) D oes green sell?

“ Green” as such does not sell

A limited market segment buys “green”

Doubtful added value

It may jeopardize functional quality

Consumers value convenience, functionality, and intangibles (at different proportionality)

P roduct Value EXCHANGE VALUE € Functional Value: storage & reproduction of media files Subjective Value: status, aesthetics, fashion, etc. USE VALUE

M arket Diversity

S uccsesful! Appeals to customer’s needs Convenience Money saving Innovative Status

Appeals to customer’s needs

Convenience

Money saving

Innovative

Status

F ailure! Market forces do not deliver It’s against consumer’s rationale (high upfront price) Functionality & quality jeopardized Vs.

Market forces do not deliver

It’s against consumer’s rationale (high upfront price)

Functionality & quality jeopardized

Successful sustainable products match customer’s expectations Tailor-made solutions are necessary Know the facts and set priorities S ummarizing

Successful sustainable products match customer’s expectations

Tailor-made solutions are necessary

Know the facts and set priorities

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