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OnSite Concierge - Media Kit 2010
 

OnSite Concierge - Media Kit 2010

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    OnSite Concierge - Media Kit 2010 OnSite Concierge - Media Kit 2010 Document Transcript

    • Hello. I’m the Digital Merchandising, Product Sampling, Mobile Marketing, Customer Information Collecting, Conversation Starting, coolest place you’ll ever see your brand – Machine. INTERACTIVE ADVERTISING The OnSite Network covers prime advertising locations such as airports, hotel lobbies, hotel rooms and conference centers. With the proper balance of targeted online properties and interactive touch screen products such as the OnSite Concierge ™ and My OnSite Advantage ™, our network reaches millions of unique travelers each month, delivering a half-billion targeted impressions annually and growing. We designed the network to give advertisers a unique opportunity to touch consumers through an interactive media experience to engage and encourage them to take action.
    • POWERFUL NETWORK The OnSite Concierge platform is the premier travel-centric interactive network focused on delivering relevant information, services, promotions and discounts to the traveler during all stages of the travel path. Combining the real-time analytics, control, monetization, and conversation starting features of the social web, while creating an unparalleled and relevant user-experience. 3,500 15,000,000 400,000 HOTELS TRAVELERS ROOMS National advertisers who are looking to increase market share, as well as local merchants interested in increasing sales are tapping into the multi-billion dollar tourism industry. Simply Put…By utilizing the OnSite Concierge media platform, we deliver the content and information to the consumer, how they want it, when they want it, with relevance and proper timing. The marketing opportunity we present for your campaign is on a targeted ad network that “sees” 15,000,000 traveling consumers per month.
    • AUDIENCE PROFILE Our network naturally attracts savvy business and leisure travelers. With that said, let us point out the obvious characteristics of a traveler: 99% 55 Consume Digital Media 75K -130K HOUSEHOLD INCOME HOTEL STAYS PER YEAR LEISURE TRAVELER BUSINESS TRAVELER • Rent a car, reserve a taxi/limo service, • Executives, managers and principals, hi- locate food & dining options, find local earners and spenders. entertainment (bars, nightclubs, movies, etc), look for travel discounts. • Business travelers make five or more international, and 20 or more domestic • 47% College Graduates flights a year • They control their travel budget and • 45% use Smart Phone devices such as choose the flight, hotel or car rental iPhone™ or Blackberry™ themselves and utilize at least two major credit cards. • 72% will make dining reservations • Own a personal computer, laptop com- • 79% are looking for entertainment venues puters, mobile phones, and fax machine and/or activities in the local market
    • INTERACTIVE AD Guests are greeted by an interactive interface displaying a colorful array of localized activities, opportunities and incentives supported by advertising and content partners. Selecting from top line categories such as Guest Favorites, Food & Dining, Entertainment, Nightlife, Shopping & Gifts, Transportation, Sports & Recreation, Personal Services and Business Services, guests can find what they are looking for quickly and easily. INTERACTIVE MARKETING HOW IT WORKS Placed in prime advertising locations such as airports, • Map with closest address highlighted hotel lobbies, and convention centers. Reaching • Turn-by-turn directions available millions of travelers each month, giving brands a • Phone number and hours of operation unique opportunity to touch consumers. SEND TO YOUR MOBILE SEND OFFER TO EMAIL CUSTOM APPLICATIONS Collect mobile numbers and Deliver rich HTML email con- Cross-platform advertising uti- deliver SMS messaging to sup- tent and cross promotions for lizing functions as, Download port the current campaign. an unique continued customer Mobile App, Send Map and experience. Facebook Connect.
    • INTERACTIVE AD SPECIFICATIONS & RATES X LOGO BUTTON AD WINDOW 130px X 90px 700px X 500px C.P.M. C.P.M. R.O.N. MULTIMEDIA AD WINDOW Standard Premium Run of Network AD UNIT 1 (300 X 500 static banner) $25.00 $22.00 $5,500 AD UNIT 2 (300 X 500/4:3 video) $32.00 $30.00 $6,750 AD UNIT 3 (450 X 250/16:9 video) $47.00 $45.00 $9,500 • CPM Standard: Minimum $15,000 commitment. Month to Month standard rates apply. Custom applications may require a set-up fee based on application. • CPM Premium: Minimum $30,000 and/or six month commitment. Custom applications may require a set-up fee based on application. • Run of Network (R.O.N.): Minimum $66,000 and 12=month commitment. Custom applications may require a set-up fee based on application.
    • AD WINDOW DETAIL OnSite Media has enhanced the traditional digital ad unit with the development and incorporation of social media, application, mobile and email tools as part of our interactive ad template. The consumer decides how they want to continue the “conversation” with the advertiser by choosing simple Email, Mobile or Custom Application options. This allows you to extend the conversation with your target consumer long after the initial advertising engagement.
    • AD UNIT OPTIONS OnSite Media developed the interactive ad unit to deliver a rich, interactive media experience. The ad unit integrates multiple tools such as, application download, mobile communications op- tions, social media linking and consumer tracking tools. UNIT 1 - 300 X 250 STATIC X NAVIGATION • IAB Standard Units • Communication Options 300 X 250 MAP IAB BANNER • Social Media Links STATIC DETAILS • Custom Application Section • Relevant Directory Information SEND BUTTONS APPLICATIONS • Rich Media Video Experience UNIT 2 - 300 X 250 VIDEO X • IAB Standard Units NAVIGATION • Communication Options 300 X 250 MAP • Social Media Links 4:3 RATIO VIDEO • Custom Application Section DETAILS • Relevant Directory Information SEND BUTTONS APPLICATIONS • Rich Media Video Experience UNIT 3 - 450 X 250 VIDEO X • IAB Standard Units NAVIGATION • Communication Options 450 X 250 MAP • Social Media Links 16:9 + VIDEO DETAILS • Custom Application Section • Relevant Directory Information SEND BUTTONS APPLICATIONS • Rich Media Video Experience