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Designbriefing

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Also look on: …

Also look on:

www.spinawards.nl

Published in Design , Technology , Business
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Transcript

  • 1. design
    & development
    briefing
  • 2. why?
  • 3. why.
    Your website can only be as good asthe brief you worked from.
  • 4. why.
    The best projects are born from briefs that are open enough to inspire ideas, while being specific enough to feel workable.
  • 5. what?
  • 6. briefing.
    The basics
    • Basic project information
    • 7. (Marketing) objectives
    • 8. Format
    • 9. Budget and schedule
    • 10. What do you provide the designer/developer
    • 11. Description of target audience
    • 12. Message objectives
    • 13. Where to look for inspiration
    • 14. What not to do
  • briefing.
    (Marketing) objectives
    • What do you want to achieve with the community/website
    • 15. In what form do you want to incorporate this into the project
  • briefing.
    Budget and schedule
    • Setup a functional and realistic schedule to accommodate;
    • 16. Concept development
    • 17. Design
    • 18. Development
    • 19. Testing
    • 20. User feedback
    • 21. Consultations
  • briefing.
    Budget and schedule (tips)
    • Make use of great online applications for time tracking and
    • 22. project management
    • 23. Basecamp (www.basecamphq.com)
    • 24. Lighthouse App (www.lighthouseapp.com)
    • 25. Tickspot (www.tickspot.com)
  • briefing.
    What do you provide the designer/developer
    • Screenshots, photos, sitemap, wireframes, sketches, doodles, logo,
    • 26. color schemes
    • 27. Everything you can possible think
  • briefing.
    Description of target audience
    • Occupation, gender ratio, average age, nationality/location,
    • 28. psychological demographic, lifestyle preferences.
    • 29. Highlight information important for the designer/developer
  • briefing.
    Message objectives
    • How/what are you going to communicate to your user base
    • 30. Which content is most important to achieve this objective
    • 31. Call to actions
    • 32. Product samples
  • briefing.
    Where to look for inspiration
    • Search the web
    • 33. Let the designer/developer know which websites you do like and
    • 34. be very specific what you like about it
    • 35. Let the designer/developer know which websites you don’t like and
    • 36. be very specific what you dislike about it
    • 37. TIP make a moodboard
  • inspiration.
    Where to look for inspiration (tips)
  • briefing.
    What not to do
    • Don’t do the work of the designer
  • how?
  • 41. how.
    Conversation & Collaboration
    • Work together with the designer and developer
    • 42. Stay on top
    • 43. Answer questions before they become questions
    • 44. When in doubt, ask!
  • how.
    Structure & Content
    • Keep the website structure clearly separate from the initial content
    • 45. Structuur
    • 46. Sitemap
    • 47. Wireframes
    • 48. Content
    • 49. Call to actions
    • 50. Text content
  • explore.
    Open source CMS
  • explore.
    Literature / Reference
    • Getting Real by 37Signals.com
    • 52. Cleardesign.uk
    Wireframes &Moodboard
    • ImageSpark
    • 53. Wireframe examples
    Inspiration
    • CSSMania
    • 54. Colorschemer
  • questions?