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Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
Kondiment How To Measure Online Succes
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Kondiment How To Measure Online Succes

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KONDIMENT lanseaza primul training Google AdWords din Romania

KONDIMENT lanseaza primul training Google AdWords din Romania

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  • 1. How to measure and optimize online success Lucian Despoiu, managing partner, Robert Gibbs, managing partner KONDIMENT GROUP GmbH
  • 2. How to measure online success Key topics  Measurement and optimization basics (Lets Start with Analytics)  How to create a data-driven corporate culture (company-perspective)  Business- Excellency through Analytics (the next level)  Kondiment Group GmbH & Kombo - 60 seconds (welcome to the elevator)
  • 3. Lets Start - 1 1. Define Success
  • 4. Lets Start - 1 1. Define quantifiable Success Matrics
  • 5. Lets Start - 1 == > Website == > Email Sign Up == > Sale
  • 6. How to start - 1 Cost per Sign up € per Click Rate client === > Website === > Email Sign Up === > Sale
  • 7. Lets Start - 2 2. Don’t rely on your designers/agency!
  • 8. Lets Start - 2 2. Don’t rely on your designers/agency! TRUST YOUR VISITORS!
  • 9. Lets Start - 2 MEDIA BUTTON
  • 10. Lets Start - 2 Button: Media: 1. Sign Up 1. Get Involved Image 2. Family Image 2. Learn More 3. Change Image 3. Join Us Now 4. Barack’s Video 5. Springfield Video 4. Sign Up Now 6. Sam’s Video
  • 11. Lets Start - 2 Landing Page Variations Button: Media: 1. Sign Up 1. Get Involved Image 2. Family Image 2. Learn More 3. Change Image 3. Join Us Now 4. Barack’s Video 5. Springfield Video 4. Sign Up Now 6. Sam’s Video
  • 12. Lets Start - 2 Landing Page Variations Button: Media: 1. Sign Up 1. Get Involved Image 2. Family Image 2. Learn More 3. Change Image 3. Join Us Now 4. Barack’s Video 5. Springfield Video 4. Sign Up Now 6. Sam’s Video
  • 13. Example – Start - 2 Lets Barack Obama - winning
  • 14. Example – Start - 2 Lets Barack Obama - winning
  • 15. Lets Start - 3 Divide and Conquer!
  • 16. Lets Start - 3
  • 17. Lets Start - 4 4. Forget CLICKS!
  • 18. How to start - 4 Clickstream Multiple Outcome Analysis Experimentation & Testing Voice of Customer Competitive Intelligence Insights
  • 19. How to start - 4 Clickstream The WHAT Multiple Outcome Analysis The HOW MUCH Experimentation & Testing The WHY Voice of Customer The WHAT ELSE Competitive Intelligence The GOLD Insights
  • 20. Lets Start - 5 Always Generate Actionability OUT of your Data! NO REPORTS, BUT Analysis!
  • 21. Lets Start - 5 Top content related to time on page compared with site’s average
  • 22. Lets Start - 5 Ecommerce
  • 23. Lets Start - 5 Which traffic source? (from ecommerce point of view - conversions)
  • 24. Lets Start - 5 Goals
  • 25. Lets Start - 5 Which traffic source? (from goals point of view)
  • 26. Data-Driven Business Culture - 1 1. Create Visibility for internet projects
  • 27. Data-Driven Business Culture - 1 1. Create Visibility in the Boardroom for internet projects
  • 28. Data-Driven Business Culture - 1 Create Visibility in the Boardroom for internet projects? How? Try to make business meaning of your data for your directors/owners. (the very essence of Analytics) Talk: Sales increase/decrease, Return On Investment for every digital channel/campaign, Churn Prevention/Digital Care Strategies, Don’t talk: screen resolutions, unique visitors, page views
  • 29. Data-Driven Business Culture - 1 </ul> <div class="footer_box_2"> <div class="flleft w140">KONDIMENT has three individuals who have successfully passed the Google Advertising Professional Exam and five <a href="/servicii/web-analytics.aspx">Google Analytics</a> qualified individuals and it is the first Romanian company to become Google Analytics Authorized Consultant.</div> <div class="adwords"><a href="https://adwords.google.com/select/ProfessionalStatus?id=xNOTxredp4mYKmTkfzWtmQ&hl=en_ US." target="_blank"><img src="/Templates/k/images/adwords.jpg" alt="Google Adwords" width="65" height="65" /></a><br /><br /> <img src="/Templates/k/images/analytics.jpg" alt="Google Analytics" width="65" height="65" /> </div> </div> </div> </div> </div> <div class="clear"></div> </div> <script ( type="text/javascript"> var gaJsHost = ("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var firstTracker = _gat._getTracker("UA-9180787-1"); firstTracker._initData(); firstTracker._trackPageview(); secondTracker._setCampNOKey("ga_nooverride"); var secondTracker = _gat._getTracker("UA-1442125- 26"); secondTracker._initData(); secondTracker._trackPageview(); secondTracker._setCampNOKey("ga_nooverride"); } catch(err) {}</script> </form> </body> </html> <!-- 
  • 30. Data-Driven Business Culture - 2 Don’t let Analytics Department/Internet Projects in the hands of the technical people!
  • 31. Data-Driven Business Culture - 3 Empower your data analysts! Lets them try! Make errors! Optimize! Business Lessons learnt  SCALE UP (Hrabren S: “there is no golden bullet “ – RNM 2009)
  • 32. Data-Driven Business Culture - 3
  • 33. Data-Driven Business Culture - 3
  • 34. Data-Driven Business Culture - 3
  • 35. Data-Driven Business Culture - 3
  • 36. Data-Driven Business Culture - 3
  • 37. Data-Driven Business Culture - 4 Encourage depersonalization of the decision-making process
  • 38. Data-Driven Business Culture - 4 Let DATA speak! Data in context: - Against yourself - Against the market/the competitors
  • 39. Data-Driven Business Culture - 4
  • 40. Data-Driven Business Culture - 4
  • 41. Data-Driven Business Culture - 4
  • 42. Data-Driven Business Culture - 4
  • 43. Data-Driven Business Culture - 4
  • 44. Business Excellency - 1 Integrate data about your consumers through ALL channels/touch-points/campaigns
  • 45. Cross-Channel Analytics Integration - 1 Reporting & Analytics Prospect, Intergrated Suppresion & Campaign Data Activation Data Warehouse Stores All Prospect Data Source Files Data Quality Management & ETL Customer Files Multi-Channel Transaction Files Data Loading & Merge/Purge Data Source Synchronization Web Analytics Suppression Files Preparation Processing Updates Rules Engine & Reporting Maintenance Files Input Source Files Detinations Conversion Campaign Mobile Email Prsomtions & Microsites Management Marketing Marketing Surveys
  • 46. Business Excellency - 2 Integrate the BI/Analytics Department in the FULL Customer Engagement Cycle
  • 47. Business Excellency - 2 MESSAGEOPTI MESSAGE CAPTURE MIZATION DELIVERY REACTION MESSAGE CAPTURE OPTIMIZATION REACTION BEHAVIORAL ENGAGEMENT DATA SEGMENTS CONTENT BEHAVIORAL REQUIREMENTS DATA INSIGHTS INSIGHTS
  • 48. KONDIMENT GROUP GmbH - 140 people (FTEs) in the Group - 4 + 2 offices: Bucharest, Munich, Chicago, Yerevan + Sofia, Istanbul - Google Adwords Certified Company - Google Analytics Authorized Consultant - Google AdWords Seminar Leader for ROmania - KOMBO.ro – in the process of becoming GOOGLE AdWords RESELLER for ROMANIA
  • 49. KONDIMENT GROUP GmbH
  • 50. How to measure and optimize online success. Thank you! Lucian Despoiu, managing partner Lucian.Despoiu@kondiment.com +40 722 62 71 64 Robert Gibbs, managing partner Robert.Gibbs@kondiment.com

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