P o-mkt presentation, brand story (h-d)Presentation Transcript
HARLEY DAVIDSON, THE MOTORCYLE BRAND. IS AN EXAMPLE OF HOW PASSION CONSUMERS HAS BEEN INSTRUMDENTAL IN REFLECTING THE LOYALTY TO THE BRAND .
You might be a biker if… Company Overview: We fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences.
“ I would rather push a Harley than ride a Honda”
A Biker’s Sign…
Ranked 397 in fortune 500 list
Started in 1903 (More than 100 years, a Century)
Earned loyal customers since 106 years
H.O.G.®- the Harley Owners Group®: over one million members around the globe
1901, William S. Harley, age 21, drew up plans-The engine was designed for use in a regular pedal-bicycle frame. His childhood friend Arthur Davidson labored on their motor-bicycle & was finished in 1903 with the help of Arthur's brother, Walter Davidson.
Licensing-logo accounting for almost 5% of the company's net revenue ($41 million in 2004).
15,000 machines-military forces during World War I
By 1920- largest motorcycle manufacturer in the world
In 1921- first motorcycle ever to win a race at an average speed of over 100 mph (160 km/h)
Supplies American police forces.
Harley Davidson Cafe theme restaurant located in Las Vegas
H.O.G.®- the Harley Owners Group®: over one million members around the globe.1983-promote not just a consumer product, but a lifestyle
16,00,000 Facebook community members
The Road to Sturgis, released for the Amiga in 1989 & also
Harley-Davidson: King of the Road.
Mission We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.
Vision HD, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, governments and society). HD believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities .
These are our values. They are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every level of the Company.
International Expansion ? Focus on Europe And Australia Asian Market Not Promising Potential Customers
Asian Market i.e. Thailand Taiwan
Harley in India
Partnering – Ford, Porsche
Designer Store Service
Wow Biking experience!
The international market is now larger than the U. S.
Customers value quality parts.
Women and younger riders are increasing becoming interested in bikes.
Industry registrations of heavyweight motorcycles are increasing.