P o-mkt (presentation)

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P o-mkt (presentation)

  1. 1. PRODUCT LAUNCH<br />Sandip Kumar (11664)<br />UmbreenGulAbro (14518)<br />SyedArif Ali Shah (7922)<br />OseeburRahman (8175)<br />RehanMujeeb (10724)<br />Alternative Energy System<br />
  2. 2. INTRODUCTION<br /><ul><li>Back ground/ scenario
  3. 3. Mission
  4. 4. Vision
  5. 5. Objective</li></li></ul><li>MARKET<br /><ul><li>Environment [S-W-O-T analysis ]
  6. 6. Size
  7. 7. Geographic Location
  8. 8. Demographics
  9. 9. Psychographics</li></li></ul><li>DESIGN<br /><ul><li>Size
  10. 10. Shape
  11. 11. Weight
  12. 12. Color
  13. 13. Packaging-OUT SOURCE </li></li></ul><li>POSITIONING<br /><ul><li> Slogan</li></ul>(BIJLI AYE YA NA AYE, HAMARA DHOL BAJAY GA)<br />(BIJLI AYE YA NA AYE, <br />HAMARA DHOL BAJAY GA)<br />
  14. 14. TIMING<br /><ul><li>Immediate need
  15. 15. Introduction stage of PLC
  16. 16. PLC introductory stage</li></li></ul><li>PRODUCT LINE/ PRODUCT MIX<br /><ul><li>Width
  17. 17. Length
  18. 18. Depth/ version moods
  19. 19. Consistency</li></li></ul><li>MARKETING MIX<br /><ul><li>Product-Make/Buy,Levels of Product
  20. 20. Price
  21. 21. Placement
  22. 22. Promotion-(PRINT AD & TVC)
  23. 23. Physical distribution-Ware House, Website, Delivery & Installation
  24. 24. People-Target market
  25. 25. Packaging</li></li></ul><li>MANAGEMENT INFLLUENCE<br />
  26. 26. COMPETITION<br />Partners in progress<br />
  27. 27. FINANCE<br /><ul><li>RESOURCES
  28. 28. COST</li>

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