Agenda1. Why Social?2. Social Commerce3. F-Commerce
What is Social Commerce?a subset of electronic commerce thatinvolves using social media, onlinemedia that supports social interactionand user contributions, to assist in theonline buying and selling of productsand services.
Advantage of Social Commerce Low Viral Effect Marketing Cost Potential Customers
36% 34% 64% 66%36% of social media users 2 out of 3 social media userspost brand-related content. believe Twitter influences purchases.
25% 50% 50% 75%50% of people follow brands 75% of companies now usein social media Twitter as a marketing channel
11% 41% 59% 89%41% of the class of 2011 89% of agencies said theyused social media in their would use Facebook tojob search. advertise for their clients in 2012.
30% 50% 50% 70%One out two mobile shoppers 7/10 Southeast Asianshare their shopping consumers have liked orexperience on social networks. followed a brand on social media.
Types of Social Commerce 1. Group Purchase 2. Social Link on the Site 3. Including Social Web Functions 4. F-Commerce
Step 1: Create your Page• Add content – Include important information such as your location, links, hours, photos, or menus so that people can get to know your business• Claim your Place – Connect your physical store location to your Page by claiming your Place so people can find you and check in• Invite your customers – Invite current and new customers to like your Page, and promote it with in-store signs, flyers, emails, and website links
Step 1-1: Build your PageOnce you’ve created your Page, the nextstep is to make sure it represents yourproducts and mission.
Step 2: Engage your customers• Join the conversation – Use your Page to post regular updates about your business and provide exclusive offers to generate comments and drive engagement• Build deep relationships – Get to know your fans and make people feel at home by responding to their comments in a predictable, timely way• Gain valuable insights – Learn how your audience is interacting with your Page and make adjustments to increase engagement
Step 2-1: Talk to your customersPost regularly to develop deeperrelationships with your customers andcreate an active community around yourPage.Give your Page an authentic and consistentvoice, and encourage people to like andshare your posts.
Step 2-1: Talk to your customers• Share exclusive content – Post photos, videos, menus or other "sneak peaks" about new products and events
Step 2-1: Talk to your customers• Ask questions – Simple questions let customers give feedback on a product or service
Step 2-1: Talk to your customers• Create an event – Celebrate a launch, holiday, or anniversary and promote it to your loyal customers
Step 2-1: Talk to your customers• Highlight what’s important – Hover over a story you’ve created and click on the star to make it wider, or on the pencil to pin it to the top of your Page, hide or delete it entirely• Manage everything in one place – Keep track of all the activity on your Page from your admin panel. Respond when people write on your Page timeline and view your latest insights
Step 2-2: Learn and GrowSet some goals to shape your Page posts and ensurethey are useful and relevant. Then check the metricson your Page Insights Dashboard regularly to learn:• Who your customers are• What day of the week most people visit• How often people comment• Which posts are most engaging
Step 3: Promote your business• Create Ads – Use highly effective Facebook Ads to get the word out to exactly who you want using targeting criteria such as interests, location and more• Run Sponsored Stories – Set up Sponsored Stories to take advantage of friends talking to friends about your business
Step 3-1: Expand your reachThere are a number of ways to increaseawareness and bring more people to yourPage.
Step 3-1: Expand your reach• Tell in-store customers – Add calls to action such as “Like us on Facebook” on in-store signs, emails and business cards
Step 3-1: Expand your reach• Promote your Facebook Page – Add your Facebook Page web address to your business cards, flyers, or receipts• Get the Like button on your website – Make it easy for people to like your page, even when theyre not on Facebook
Step 3-1: Expand your reach• Set up Check-in Deals – Reward loyal customers with discounts and other special offers to build valuable relationships that help drive awareness for your business
Step 3-2-1: Identify Your GoalsStart by defining what you want to promote(Page, Event, App, Website), and the goalsyou want to achieve.
Step 3-2-1: Identify Your Goals• Build awareness – Reach a large audience with a widely targeted ad campaign• Drive sales – Offer special deals and giveaways in your ad campaign to bring people into your store• Grow your fan base – Encourage people to like your Page by offering valuable benefits for engaging
Step 3-2-2: Design an Engaging AdCreate multiple versions of your ads withdifferent images and body copy to find outwhich combinations are most effective.
Step 3-2-2: Design an Engaging Ad• Include your business or Page name, a question, or key information in the title• Provide a clear action to take in the body copy, and highlight the benefits• Use a simple, eye-catching image that is related to your body copy and title• Target different audiences to determine which groups are most responsive to your ads
Step 3-2-3: Target the Right PeopleThink about the profiles (timelines) of thepeople you want to reach with your ads, andselect criteria based on what your audienceis interested in, instead of what they mightbe looking to buy.
Step 3-2-3: Target the Right People• Location, Language, Education, and Work• Age, Gender, Birthday, and Relationship Status• Likes & Interests• Friends of Connections• Connections
Step 3-2-4: Manage Your BudgetSet a budget that will allow you to effectivelyreach your target audience, and check yourcampaign performance often.
Step 3-2-4: Manage Your Budget• CPC vs CPM – Determine if you want to pay on a cost-per-click (CPC) or cost- per-impression (CPM) basis• Daily Budget – Set the maximum amount you want to pay each day - once you hit your daily budget your ad will no longer show• Bid Price – Bid prices fluctuate often. Set a bid within or above the suggested range, and check your Ads Manager often to update it when the suggested range changes
Step 3-2-5: Review and Improve• Get basic data about your ads, such as impressions and clicks• Learn about your audiences age, gender, and location at an aggregate level• View specific time periods to learn how your ad performance has evolved
Question??? Contents Search on the Semantic Web
Contents Search on the Semantic Web Dr. Myungjin Lee e-Mail : email@example.com Twitter : http://twitter.com/MyungjinLee Facebook : http://www.facebook.com/mjinlee SlideShare : http://www.slideshare.net/onlyjiny/
References• 100 more social media statistics for 2012 http://thesocialskinny.com/100-more-social-media-statistics-for-2012/• The Power of the Social Consumer http://mashable.com/2012/02/29/social-consumer-infographic/• 101 Examples of Social Business ROI http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html• 101 examples of f-commerce http://econsultancy.com/us/blog/7540-101-f-commerce-examples• Facebook for Business http://www.facebook.com/business• F-Commerce, 김영한 and 김현영, 헤리티지 (2011) http://book.naver.com/bookdb/book_detail.nhn?bid=6728348