Efficient Digital Signage With Queue Management System
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Efficient Digital Signage With Queue Management System

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How to make a Digital Signage application efficient with Queue Management System. Forget the queuing and ineffective advertising. Control your customer flow and reach your target audience with ...

How to make a Digital Signage application efficient with Queue Management System. Forget the queuing and ineffective advertising. Control your customer flow and reach your target audience with targeted content.

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Efficient Digital Signage With Queue Management System Efficient Digital Signage With Queue Management System Presentation Transcript

  • Increasethe
    efficiency of your
    Digital Signage
    with
    Queue & Customer
    Management System
    KioskComSelf-Service Expo
    London – September 30-October 1, 2009
  • INTRODUCTION
    The evolution of the (Digital) Signage …
    02
  • INTRODUCTION
    … and theevolution of thecustomer’sreaction!
    03
  • THE REASON
    Whya Digital Signagebecomesunefficient?
    Lack of motivation, toomany
    oronlya fewimpulses
    1
    Lack of targetedcontent
    fortargetedaudience
    2
    Effects, resultsarenot
    measured and immediatemeasuresarenottaken.
    3
    04
  • THE SOLUTION
    Howtomake a Digital Signageefficient?
    1
    Motivateyourcustomertowatch!
    Delivertargetedcontenttoyour
    audience!
    2
    Measuretheeffects , takeimmediate
    actions and makestrategicaldecisions!
    3
    The solution: Queue & Customer Management System
    05
  • MAIN COMPONENTS
    Statistics &
    Administration
    Software
    Management
    Marketing
    Sales
    IT
    Central display or Plasma/LCD
    Main server
    Counterdisplays
    Desk No.1.
    Desk No.2.
    Desk No.X.
    Ticketdispenser
    HW or SW Terminals
    06
  • HOW DOES IT WORKS?
    The customerenters
    intotheBranchor
    Customer Service area …
    … and select a service by
    touchingthescreenor
    pressing a button …
    … thentakethe printed ticket.
    07
  • HOW DOES IT WORKS?
    Information displayed
    onvariousticketdispenserscreens
    Information displayed
    on ticket
    • Company/Branch Name & logo
    • Ticket Number
    • Selected service
    • Arrival time/ People waiting for the same service
    • Anticipated waiting time
    • Company/Branch Name & logo
    • List of services
    • Choice of multiple languages
    • Clerk selection/ VIP customer identification / Pre-registration
    • Commercials/Useful information/Ticker
    08
  • HOW DOES IT WORKS?
    The customerswillsitwiththeticket and …
    • readleafletsplacedinthewaitingarea
    • watchdedicatedcommercialsorread
    informations/news displayed onindoor
    LCD/Plasmascreens
    • simplyrelaxordrink a coffee
    09
  • HOW DOES IT WORKS?
    • A shortsignal is played when a newcustomer is
    called
    • The ticketnumberrelatedtothedesk/cashier
    number is displayed onthecentral display in
    order of calling
    • Incase of an indoor LCD/Plasmathecustomer
    willseetherollingticketnumberstogetherwith
    a runningcommercial and/orotherinformations
    • Arrowswill show thedirectiontothe displayed
    desknumber
    10
  • HOW DOES IT WORKS?
    • When a client’sticketnumber is displayed
    onthecentralor LCD display, thesamenumber
    willappearontheclerk’scounter display
    • The customer is served and ifit is necessary
    can be transferedtoanotherclerkfor
    another service, usingthesame
    number, thesameticket
    • Afterthecustomer is servedthe
    clerkwillcall a newclient
    usingthe hardware or
    software terminal
    123
    11
  • MORE THAN JUST A QUEUE BUSTER
    Managersoneverylevelhaveaccess
    tovariousreal-timeornear-timestatistics:
    • aboutemployees
    • aboutcustomers
    • aboutsales and workforceefficiency
    As a resultcantakeimmediateactions
    and areabletomakestrategicaldecisions
    inSales/Marketing/HR/Finances/Investments.
    12
  • BENEFITS OF THE CLIENTS
    Whatdidthecustomerssays?
    „ I hatequeuing! This is a differentway
    of waiting”
    „ I don’tspeak English verywellbut here
    I canusetheservicesinmyownlanguage
    and I am directedalwaysto a cashierwho
    speaksittoo.”
    „ I havesent a text messagetomybranch
    tomake a pre-registration. It’sthatsimple.
    I willneverspendmylunchbreakinthe
    bank again.”
    „ I wasalwaystreatedlike a valuedcustomer.
    Withthe VIP management policy now I get
    even more.”
    13
  • BENEFITS OF THE MANAGERS
    • On-line monitoring of every event
    and workforce, anytime and anywhere
    • More channels for sales and cross-sales
    • Efficiency continuously measured,
    evaluated
    • Various statistics related to almost
    every aspect of the business
    • Better decisions based on reliable
    and accurate data, better strategy
    planning and success rate
    14
  • DIGITAL SIGNAGE INTEGRATION
    Information kiosks
    Indoor and outdoor
    Digital posters
    Central management/Monitoring /Statistics
    Media Management
    Server
    Cashier/Clerk
    Indoor central displays
    Interactive window display
    15
  • RAIFFEISEN BANK: CASE STUDY
    • HQ :
    Wien, Austria
    • Year of establishment:
    1927
    • International presence:
    16 countries
    • Customers:
    15 million
    • Branches:
    3200
    • Profit aftertax 2008:
    1.5 billion EUR
    • Employees:
    66,650
    16
  • RAIFFEISEN BANK: CASE STUDY
    How
    thesolution
    was
    implemented?
    Phase 1 : 2004-2009
    Installation of Queue & Customer
    Management Systems in
    160 branches
    Phase 2 : 2009
    Installation of Digital Signage Systems
    incooperationwith Cisco in
    70 branches
    IMPROVE
    the
    CustomerServices
    CONVERT
    into
    a SalesPoint
    17
  • RAIFFEISEN BANK: CASE STUDY
    Benefitsof thesolution
    MOTIVATION : Asthecustomersfollows
    the flow of theticketnumbers, they’llfollow
    themediacontent.
    1
    TARGETED CONTENT : The mediaplaylistcan
    be overwrittenaccordingtothe most
    selectedservices.
    2
    MEASURED EFFECTS : The successcan be
    measuredthroughthevariousstatistics
    providedbythesystem.
    3
    18
  • WHO WE ARE ?
    • Estabilishedin 2001
    • Headquarter and manufacturingin
    Budapest-Hungary
    • 7 subsidiaries
    • The largestCustomerDirecting System
    supplierin CEE
    • Resellerpartners:
    Europe, MiddleEast, NorthAfrica
    • ISO 9001 Certified
    • Customerportfoliobysector:
    Finance/Telecommunication/Retail/
    Public/Healthcare/Hospitality/Transport
    • Ourpartners:
    19
    *Each logo is a registered trademark of it’s own company.
  • WHAT WE DO ?
    • Customer Directing System
    (Queue Management System)
    • Information & Self Service Kiosks
    • IT based Marketing Tools and
    Digital Signage
    • Management supporting
    softwares
    20
  • AWARDS
    Deloitte Technology Fast 50 CE –
    2006,2007,2008
    Deloitte Technology Fast 500 EMEA –
    2007,2008
    CE – Central Europe
    EMEA – Europe, Middle East, Africa
    21
  • EXPANSION
    8 presentcompanies
    expansionin 2010-2011
    expansionin 2012-2013
    22
  • SOME OF OUR CUSTOMERS
    23
    *Each logo is a registered trademark of it’s own company.
  • WHY THE ONLINET SOLUTION ?
    NO MORE QUEUE
    NO MORE INFORMATION LOST
    NO MORE WRONG DECISIONS
    MORESATISFIED CLIENTS
    MOREACCURATE STRATEGY
    MOREPROFIT
    24
  • Informationin a touch
    AnyQUESTIONS ?
    THANK’S FOR YOUR ATTENTION !
    LaszloPenzes
    Onlinet System Technologies Ltd. UK
    0796 8489261
    laszlo.penzes@onlinet.co.uk
    www.onlinet.co.uk