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Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
Optimization Project
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Optimization Project

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  • Google AdWords optimization Project
  • Interviewing the Client
  • Client Introduction & Client Requirements
  • Client Old Website
  • Client New Website
  • Client Limitation
  • Campaign Settings
  • Campaign Settings
  • Campaign Settings
  • Screen Shot of Campaign Settings
  • Ad Groups & Ads
  • Ad Groups & Ads
  • Ad Groups & Ads
  • Screen Shot of Campaign Settings
  • Optimizing Ads For Getting More Traffic
  • Optimizing Ads For Getting More Traffic
  • Optimizing Ads For Getting More Traffic
  • Adding More Keywords & Negative Keywords
  • Keywords List
  • Negative Keywords List
  • Improving Quality Score
  • Additional Limitations
  • Additional Limitations
  • Reporting
  • Reporting
  • Reporting
  • List of All Keywords & Negative Keywords Used for Optimization
  • Live Screenshot of Ads on Google Search Network
  • List of All Keywords & Negative Keywords Used for Optimization
  • List of All Keywords & Negative Keywords Used for Optimization
  • List of All Keywords & Negative Keywords Used for Optimization
  • List of All Keywords & Negative Keywords Used for Optimization
  • Transcript

    • 1. GOOGLE ADWORDS OPTIMIZATION PROJECT (August 10th 2011 – September 15th 2011)By: Rahul Modi (AOAP Batch 04 – NIIT IMPERIA) For Client: Shreyansh Innovations Pvt. Ltd Faculty: Priyanka Kapuria
    • 2. Interviewing the Client
    • 3. Interviewing the Client Client Introduction Shreyansh Innovations is a Kolkata based advertising company which is known for their creative, bold and strategic communicationsthat turns realities into brand, impacting the discerning audience with an impression that lasts for a lifetime. This company is mainly a huge designing house. Client Requirements “Having an Online Presence “ “Branding their Company on Internet” “To get calls” “To add more traffic to their website “ “To minimize their weaknesses and maximizing their strengths”
    • 4. Interviewing the Client Client WebsiteOne of the biggest problem which I found before starting advertising online was the website of the client in terms of landing page.The client told me that they have intentionally kept their website like this because it is a part of their marketing strategy. Here is a overview of it:
    • 5. Interviewing the Client Client Website However the client told me to design their real state website(for online advertising) and I finally managed to do so with the help of their Art Director, Marketing Team and Copywriter. Here is a glimpse of it:WWW.REALCOMM.IN
    • 6. Interviewing the Client Client Limitation The client did not want to show their ads below 17 years of age group. The client had a very limited budget. As they were willing to spend two hundred rupees each day which was definitely not enough because the estimated first page bid shown by google for their keywords ranges between 15-50 rupees per click. So it was achallenge for me to find keywords which I can target with a low bid. In terms of geographic the client wanted to show the ads specifically to west bengal and two-three other states. Approximately 30 states were excluded for his campaign. My Client also did not wanted to show their ads on parked domains, errors pages etc. So all these categories were excluded using the “site and category exclusion tool”.
    • 7. Google AdWords Campaign Setup Process Before Optimization
    • 8. Google Adwords Campaign Setup Process Before Optimization Campaign Setup Campaign Name Designing Company West Bengal, Delhi, Location Maharashtra, Jharkhand, Karnataka. Approximately 30 states were excluded for this campaign
    • 9. Google Adwords Campaign Setup Process Before Optimization Campaign Setup Language English Networks All Available Sites Devices All Available Devices Bidding Options Manual Bidding Budget Rs.200.00/day Demographic Excluded Age: 0-17 Bidding
    • 10. Google Adwords Campaign Setup Process Before Optimization Campaign Setup S C R E E N S H O T
    • 11. Google Adwords Campaign Setup Process Before Optimization Ad Groups Four Adgroups were created for this campaign namely: 01. Logo Designs Professional Logo Designs High Quality Logo Design for your Company! Call us at 9831415588 www.realcomm.inAds Business Logos Get Professional Logos Designed for Your Company! Call us at 9831415588 www.realcomm.inKeywords professional logo, logo designing company, business logo, corporate logo, logo designs.
    • 12. Google Adwords Campaign Setup Process Before Optimization 02. Graphic Designing Company Graphic Designing Company One Stop Solution For All Your Graphic Designing Needs! Realcomm.in/9831415588Ads Graphic Designing Studio Get Quality Design for your Company Call us at 9831415588 to know more! www.realcomm.inKeywords graphic design, design company, visiting card, graphic designing company in Kolkata
    • 13. Google Adwords Campaign Setup Process Before Optimization 03. Brochure Brochure Designing Agency Professional Brochure Designing Ad Services! Contact now at 9831415588 www.realcomm.in Keywords brochure, brochure designing, business brochures, design a brochure. 04. Design Company Designing Company Get Quality Design for your Company Ad Call us at 9831415588 to know more! www.realcomm.in Keywords design agencies, design company, designing, design firm.
    • 14. Google Adwords Campaign Setup Process Before Optimization Ad Groups & Ads S C R E E N S H O T
    • 15. Optimizing AdWords Account
    • 16. Optimizing AdWords Account For Getting More Traffic 01. Optimizing Ads For Getting More TrafficAll of the ads were modified a little to make it look relevant so thatthe viewers gets attracted by ads and therefore resulting in a click. Below is the before and after comparison of the ads. Professional Logo Designs Before High Quality Logo Design for your Company! Call us at 9831415588 www.realcomm.in Professional Logo Designs High Quality Logo Designs For Your After Company. Call Us Now For Enquiry! Realcomm.in/9831415588
    • 17. Optimizing AdWords Account For Getting More Traffic All of the ads were modified similarly to get more clicks. Below is a screenshot of before and after comparison of the ads:Before After
    • 18. Optimizing AdWords Account For Getting More Traffic 02. Adding More Keywords & Negative Keywords Many Keywords and Negative Keywords were added in each of the AdGroups level and also to the campaign level so that the ads could perform better. “AdWords Keyword” tool was of a great help for finding appropriate keywords. The following are the keywords and negative keywords which were added to the Logo Designs Ad Group: Initial Keywords Keywords Added Later With The Help of “Keywords Tool” professional logo,logo designing company, a logo, at logo, business logo business logo, design, business logos, Business corporate logo, logos, logo designs. logo designs. companies logos, corporate logo, create logo, etc.Negative Keywords: free logo, create free logos, logodesigners, logo.com, online logo, logo software, downloadlogo, etc.
    • 19. Optimizing AdWords Account For Getting More Traffic Many keywords were added in each of the adgroups and to the campaign itself. An attempt was made to include keywords whichwere there in the ad copy so that the ads could appear bold. Here is screenshot of all the Keywords that were added during the optimization process: Keywords List
    • 20. Optimizing AdWords Account For Getting More Traffic Negative Keywords were also added in each of the adgroups and tothe campaign itself to reduce unwanted clicks. Here is screenshot of all the Negative Keywords that were added during the optimization process:s Negative Keywords
    • 21. Steps taken for Improving the Quality Score of the Keywords The following steps were taken to improve the quality score of the keywords: 01. ClickThroughRate(CTR): To improve the click through rate I checked each and individual keyword performance. I diagnosed each keywords inside the keywords analysis field and find out what was the problem. The keywords were made moreprominent according to the adwords account structure. I constantly adjust the bidding manually for each keywords with the help of “first bid estimator” so that our ads could turn up on the first page of google. Special attention waspaid to that keywords which has the potential to convert. “Bid Simulator” tool was also used to check the potential of the keywords that can drive more traffic to the website. 02. Relevance: An attempt was made to show our ads to the right visitors which has the potential to convert. 03. Landing Page Optimization:Landing was the one of the factors for improving the quality score. All the ads were linked to the proper landing page of the website.
    • 22. AdWords Accounts Reports
    • 23. AdWords Accounts Reports Before giving the reports of the optimization project here are some of the additional limitations as follows: The campaign was stopped for few days as we had crossed the total budget limitations. The campaign was again started and this time the campaign was targeted to whole of India and with budget 300 hundred rupees per day for gaining visibility and traffic. Conversion Tracking and Google Analytics was not installed as the goal was pure branding and awareness on the search and content network. There was also no feedback form or thank you page on the newly designed website. As the goal was pure branding and awareness we did not go for rich mediaads, image ads, video ads and cpm pricing module because my client wanted to perform well on the search network. While searching for keywords i found out there was a huge competition forthe keywords where bidding for a keyword ranges between approx. 15-50 per keywords. And In our case the budget was very limited to 200-300 with multiple ad groups and ads running.
    • 24. AdWords Accounts Reports Various Campaign Reports as under Keywords Quality Score Ranged between 6-10 Total Number of Clicks 1029 Total Number of Impressions 187,578 Clicks on Search Network 795 Clicks on Display Network 234Impressions on Search Network 88,465Impressions on Display Network 95,372
    • 25. AdWords Accounts Reports Various Campaign Reports as under Average Position of Ads Ranged between 2 - 4 Total Cost 6578.13 Average CPC 6.73 Fluctuated betweenClickThroughRate (CTR) 0.54 – 1.20 New Delhi(186), Bangalore( Max. number of clicks 126), Mumbai(116), Pu received geographically ne(100), Calcutaa(88)
    • 26. AdWords Accounts Reports Various Campaign Reports as under Monday(124), Tuesday(199), Total Number of clicks Wednesday(173), received on a per day Thursday(134), basis Friday(121), Saturday(125), Sunday(122) cooltext.com(501),Best Performing Websites brandsoftheworld.com on Display Network in (2,585), mail.google.co terms of impressions m (2,409), seeklogo.com(1,725), goodlogo.com(195)
    • 27. AdWords Accounts Optimization Charts Clicks VS Cost Impressions VS Clicks Average Position VS Average CPC
    • 28. Live Screenshot of Ads on Google Search Network AdsKeywords typedIn search query
    • 29. Live Screenshot of Ads on Google Search NetworkAds
    • 30. Summary Huge amount of branding was done on the search and display network as we received approximately two lakhsImpressions for our ad. Tremendous amount of awareness was brought in people. The ads added a lot of traffic to the website as we received over one thousand clicks for our ads. We also received few enquires/calls relating to our services. Overall a huge effort was made to get the best results. Full fledged awareness and branding was done on the search and display network for Shreyansh Innovations Pvt. Ltd.
    • 31. Client Testimonials Dear Rahul, We are fairly satisfied with the performance of the adsrunning online. We also received few enquiry/calls relating to our services. Huge traffic was brought in to our website and it was a good experience for us also in terms of promoting our business online. Overall we are pretty happy with your efforts. Wishing U All The Best In Future! Best Regards! Shreyansh Baid Business Owner (Shreyansh Innovations)
    • 32. THANK YOU ! copyright@rahulmodi w: rahulmodionline.blogspot.com e: rahulmodionline@gmail.com

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