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Zing Me Profile
AGENDA



   Introduction

   Demographic

   Behavior of Zing Me users

   What content Zing Me users are interested in sharing?
AGENDA



   Introduction

   Demographic

   Behavior of Zing Me users

   What content Zing Me users are interested in sharing?
ABOUT ZING ME



                                                    Site Information:

                                                   URL: me.zing.vn
                                                   Starting Date: August 2009
                                                   8.2 M Monthly Active Users




 Zing Me, established by VNG Corporation, is considered the most social
    networking site in Viet Nam.
AGENDA



   Introduction

   Demographic

   Behavior of Zing Me users

   What content Zing Me users are interested in sharing?
DEMOGRAPHIC
Zing Me Users

      62%                                                .
                                                         BASIC
                                                         INFORMATION



                 %
                38                   39%                     Gender

                                                             Age

                       24%

                              14%
                                            12%    11%



                     13-15   16-17   18-24 25-34   35+
DEMOGRAPHIC
  Zing Me Users




Pupils                                                                 Nhân viên văn phòng

                                                                       Chuyên viên (luật sư, kỹ sư…)
         50%
                                                                       Công nhân

               JOB         33%                                         Buôn bán
                                 Students                              Nhân viên bán hàng/ bán thuốc

                                                                       Chủ kinh doanh (kinh doanh lớn)

                                            33%                        Trưởng phòng/ Phó phòng
               17%
                                                                       Tổng giám đốc/ Giám đốc
                                                  11%
                                                        9%   9%
                     White Collars                                6%    4%     4%
                                                                                     2%
DEMOGRAPHIC
Zing Me Users



                                         %
                                                                                         .
                                                                                         Geographic
                                  39.1

                                                                                               Cities

                                                                                               Regions
        %                                           %
   13                                        16.9              %
                                                        16.2
                                                                          %
                                                                   11.4       11.3 %
                   %
            3.5
                                                                                       3.6 %
                       0.5
                              %                                                                1.5 %


   HCM      HN         ĐN         South North           South North South Western North
   City     City       City        East East            Central Central West Highland West
DEMOGRAPHIC
Zing Me Users


      .   Education
                                                         .
                       %
                      46                                     High School

                                                             Traning School

                                      33%                    Colleges

                                                             University

                                                             Postgraduate

                                                             Others
                                11%
                           5%                       5%
                                            1.5 %
AGENDA



   Introduction

   Demographic

   Behavior of Zing Me Users

   What content Zing Me users are interested in sharing?
DAILY ACTIVITIES
Total daily activities of Zing Me Users




    ZING ME USERS IS
    DYNAMIC
                                   750,000    Upload pictures
    Zing Me Users often share
    content, especially sharing
    pictures.
                                   105,000    Update status

    .   There are more
                                     24,000   Share Link
        750.000 pictures
        uploaded to Zing
        Me everyday.
                                     15,000   Write Blog
OTHER POPULAR ACTIVITIES
Percentage of Users often participate in other activities


       Using entertainment
               applications                              75%   Chat
                 75%




                                             Hàng ngày
                                                                        Comments
               67%                                                65%
Social games




                                       57%


                 Find & Make Friends
AGENDA



   Introduction

   Demographic

   Behavior of Zing Me Users

   What content Zing Me users are interested in sharing?
CONTENT ON ZING ME
What content Zing Me users are interested in sharing?



             Society
       1. About their friends, family

       2. About society, community

       3. Culture, entertainment
                                            52%
       4. About products, goods

       5. About Studying
                                                        Personal content

                                                                       34%


                                                         Other Content
                                                               14%
CONTENT ON ZING ME
       “Social content” which Zing Me users often share

11.0%

        9.8%




               5.0%
                      4.6%
                             4.2%
                                    3.5%
                                           3.0%
                                                  2.2%
                                                         1.1% 1.0% 1.0%
                                                                        0.8% 0.8% 0.8%
                                                                                          0.5% 0.3% 0.3%

Tình    Game Mạng     Học    Bạn,    Âm Ngày Truyện Hoạt Quảng Ăn       Thể Tin       Văn Công   Di    Phim
yêu           xã      tập    Gia    nhạc lễ   cười Động cáo uống,       thao tức,    học,  việc động    ảnh
              hội            đình                    bên       làm            Xã     Sách
                                                    ngoài      đẹp            hội   truyện
CONTENT ON ZING ME
“Personal Content” which Zing Me Users often share




                                                 About theirselves
              Mood,
             Feelings                         9.3%
                        13.2%
                                Total = 34%


                                                   Saying
                                              6.1% hello, greeting
                                                   someone they
                                 5.3%
                                                   know
            Philosophies, maxims
Thankyou!

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Zingger behavior

  • 2. AGENDA  Introduction  Demographic  Behavior of Zing Me users  What content Zing Me users are interested in sharing?
  • 3. AGENDA  Introduction  Demographic  Behavior of Zing Me users  What content Zing Me users are interested in sharing?
  • 4. ABOUT ZING ME Site Information: URL: me.zing.vn Starting Date: August 2009 8.2 M Monthly Active Users Zing Me, established by VNG Corporation, is considered the most social networking site in Viet Nam.
  • 5. AGENDA  Introduction  Demographic  Behavior of Zing Me users  What content Zing Me users are interested in sharing?
  • 6. DEMOGRAPHIC Zing Me Users 62% . BASIC INFORMATION % 38 39% Gender Age 24% 14% 12% 11% 13-15 16-17 18-24 25-34 35+
  • 7. DEMOGRAPHIC Zing Me Users Pupils Nhân viên văn phòng Chuyên viên (luật sư, kỹ sư…) 50% Công nhân JOB 33% Buôn bán Students Nhân viên bán hàng/ bán thuốc Chủ kinh doanh (kinh doanh lớn) 33% Trưởng phòng/ Phó phòng 17% Tổng giám đốc/ Giám đốc 11% 9% 9% White Collars 6% 4% 4% 2%
  • 8. DEMOGRAPHIC Zing Me Users % . Geographic 39.1 Cities Regions % % 13 16.9 % 16.2 % 11.4 11.3 % % 3.5 3.6 % 0.5 % 1.5 % HCM HN ĐN South North South North South Western North City City City East East Central Central West Highland West
  • 9. DEMOGRAPHIC Zing Me Users . Education . % 46 High School Traning School 33% Colleges University Postgraduate Others 11% 5% 5% 1.5 %
  • 10. AGENDA  Introduction  Demographic  Behavior of Zing Me Users  What content Zing Me users are interested in sharing?
  • 11. DAILY ACTIVITIES Total daily activities of Zing Me Users ZING ME USERS IS DYNAMIC 750,000 Upload pictures Zing Me Users often share content, especially sharing pictures. 105,000 Update status . There are more 24,000 Share Link 750.000 pictures uploaded to Zing Me everyday. 15,000 Write Blog
  • 12. OTHER POPULAR ACTIVITIES Percentage of Users often participate in other activities Using entertainment applications 75% Chat 75% Hàng ngày Comments 67% 65% Social games 57% Find & Make Friends
  • 13. AGENDA  Introduction  Demographic  Behavior of Zing Me Users  What content Zing Me users are interested in sharing?
  • 14. CONTENT ON ZING ME What content Zing Me users are interested in sharing? Society 1. About their friends, family 2. About society, community 3. Culture, entertainment 52% 4. About products, goods 5. About Studying Personal content 34% Other Content 14%
  • 15. CONTENT ON ZING ME “Social content” which Zing Me users often share 11.0% 9.8% 5.0% 4.6% 4.2% 3.5% 3.0% 2.2% 1.1% 1.0% 1.0% 0.8% 0.8% 0.8% 0.5% 0.3% 0.3% Tình Game Mạng Học Bạn, Âm Ngày Truyện Hoạt Quảng Ăn Thể Tin Văn Công Di Phim yêu xã tập Gia nhạc lễ cười Động cáo uống, thao tức, học, việc động ảnh hội đình bên làm Xã Sách ngoài đẹp hội truyện
  • 16. CONTENT ON ZING ME “Personal Content” which Zing Me Users often share About theirselves Mood, Feelings 9.3% 13.2% Total = 34% Saying 6.1% hello, greeting someone they 5.3% know Philosophies, maxims