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Zing me overview

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Zing me overview

Zing me overview

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  • 1. Overview Zing MeWeb Business Development – VNG Corporation
  • 2. AgendaAbout Zing MeWho are using Zing Me?Why Should Agencies Care?Fan pageApplicationIn-game AdvertisingMeasure SuccessQ&Ahttp://open.zing.vn 2
  • 3. About Zing Me• Site information – URL: http://me.zing.vn – Starting Date: August 2009 – Monthly active users: ~ 8,2 Mil (01/2012) • Brief Introduction – Zing Me, established by VNG Corporation, is considered the most social networking site in Viet Nam. – Zing Me offers status, personal blogging, photo and music, online chatting, interactive games and many other networking functions http://open.zing.vn 3
  • 4. New Section Who Are Using Zing Me?http://open.zing.vn 4
  • 5. Zing Me Users are Young 8.2 M users 39% 12%38% 13 - 17 18 - 24 25 - 35 TIME ONJOB 68% 17% 15% SITE 2%10% 12% 76% Student White collar Others 1-2 times 3-4 times 5-6 times 6+ times http://open.zing.vn 5
  • 6. Daily Activities Make friendsShare status Write on wall Share Photo Write blog Play social games Chathttp://open.zing.vn 6
  • 7. Zing Me is a SNS for CommunicationEvery day – 750K Photos uploaded (grow rate 10% per month) – 105K Comments sent (grow rate 10% per month) – 8M Chat Message sent (grow rate 20% per month) Users tend to be more socialhttp://open.zing.vn 7
  • 8. What Do They Care About? 3 things users care about: Make friends and join communities who share the same thoughts and hobbies Self expression and differentiation: users want to be cool Love to get new gadgetshttp://open.zing.vn 8
  • 9. New Section Why Should Agencies Care?http://open.zing.vn 9
  • 10. Zing Me has attracted both international and local brands. “Vietnamese are very open to brand interaction online” – TNS 2010http://open.zing.vn 10
  • 11. Zing Me is an OPEN Platform Zing Me is open to brands to engage with users and bring added-value content to usershttp://open.zing.vn 11
  • 12. Zing Me is an OPEN Platform Agency • More channel • More money Brand Zing Me • Attack more • Satisfy users customers • Do business • Satisfy users • Increase sale …http://open.zing.vn 12
  • 13. Zing Me Tool Box Zing Me offers an array of tools for brands to connect with fans ■ Brand Fan Pages – A Zing Me Page is a public profile that enables you to share your business and products with Zing Me users – Within Fan Page you have the option of posting and collecting content, collecting user reviews, and hosting discussions ■ Applications – An application is a platform for developers which provides a framework to build tools which Zing Me users can add to their profile – Tools can be plug-in into fan page to enrich content and encourage users’ activities on fan page ■ In-game Advertisement – Your brand can engage with Zing Me users within social games in the native way ■ Campaign Tools – Campaigns can be organized based on users daily activities such as uploading photo, sharing link, writing blog and other interactions ■ Viral Elements – Newsfeed is helping to spread out your brand message – Celebrities as influencershttp://open.zing.vn 13
  • 14. New Section FAN PAGEhttp://open.zing.vn 14
  • 15. Fan Page is Your Brand Community  A Zing Me Page is a public profile that enable you to communicate and share your business and products with Zing Me users  Verified by Zing Mehttp://open.zing.vn 15
  • 16. Fan Page http://open.zing.vn 16
  • 17. Background Profile
  • 18. New Section APPLICATIONhttp://open.zing.vn 18
  • 19. About Application Build your own application Apps are the applications running on platform of Zing Me, support business to implement campaigns, programs in line with all your needs. • Short-term: Support for your small campaigns • Long-term: Support for a long social media plan. Do you need a microsite more?...http://open.zing.vn 19
  • 20. Fan Page – Applicationshttp://open.zing.vn 20
  • 21. Campaign Tools Campaigns can be organized based on users daily activities such as uploading photo, sharing link, writing blog and other interactionshttp://open.zing.vn 21
  • 22. app Khảo sát & Hỏi Đáp
  • 23. Blog contest about Transfomer Promotion campaignCampaign & Contest student photo contest
  • 24. CampaignSupport implementation of the campaign is using acombination of: • Apps: implementation of advertising campaigns. • Fanpage: product introduction. • VIP profile: Celebs support the campaign. Apps Fanpage VIP profile 24
  • 25. New Section IN-GAME ADVERTISINGhttp://open.zing.vn 25
  • 26. About In-game Advertising The opportunity to reach the target audience directly by using In-game advertising Farm Animal Fishhttp://open.zing.vn 26
  • 27. StaticItems can be customized with your brand palette. House Theme Items Booth Dog http://open.zing.vn 27
  • 28. Game-Play IntegrationPoca Snack can… Farming Potato Seeds HarvestTheme Presents IngredientsHouseBrand mascotSeedMagic potion ProductionBooth… http://open.zing.vn 28
  • 29. Mini Game■ Mini game – Your brand image will be a slot, cell in game. – Background mini game. – Create another brand mini game and integrated in to NT2 like: ● Lucky Draw ● Caro ● Bejeweled ● Tetris ● …http://open.zing.vn 29
  • 30. New Section Measure Successhttp://open.zing.vn 30
  • 31. Measure success“Successful brands establish success metricsprior to beginning any campaign.”– Kevin Barenblat, Context Optional
  • 32. Measure Success Brand Impact Metrics Measurement Reach Impressions, fans Impression Pageview number on Fan Page Number of fans Engagement Clicks, Interactive Number of Comment on Feed actions Number of Like on Feed Number of Click Number of Wall Post Action Clicks, entries CTR Number of contest entries Web traffic generatedhttp://open.zing.vn 32
  • 33. In Summary ■ Zing Me users are young, engaging, love to explore and open to brand messages ■ Zing Me is an open platform for you to build your brand communities on Zing Me ■ Zing Me provides tools and tips to engage with users.http://open.zing.vn 33
  • 34. Contacthttp://open.zing.vn 34
  • 35. Q&A http://open.zing.vn – Hoàng Hường ● huonght@vng.com.vn ● T: (08) 3 866 4666 (ext.1042) ● M: (+84) 01636 936 936http://open.zing.vn 35
  • 36. New Section Thank you!http://open.zing.vn 36

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