TABLE OF CONTENTSABOUT THE TEMPLATES ……………………………… 32 QUICK POWERPOINT TIPS………………………….4TEMPLATE 1: Step-by-Step…………………………… 5TEMPLATE 2: Informational…………………………..9TEMPLATE 3: Data-Based.……………………………14CONNECTING THE SLIDES……………………………19CONCLUSION & ADDITIONAL RESOURCES…….23
ABOUT THE TEMPLATESInfographics are becoming a popular tool that marketers use to capturethe attention of their target audiences. You’ve seen them shared on blogsand social media sites, and their visual appeal is indisputable. They breakdown information in digestible chunks and provide context aroundspecific themes, thus helping readers understand key concepts faster.So you want to create your own infographic, don’t you? These threetemplates will give you a solid foundation of how to achieve that withoutany sophisticated software tool. Start creating graphics like a design wiz!NOTE: While the infographics are spread out over various slides, the last slide inthis presentation shows exactly how you can piece the slides together with a freeonline tool.
2 QUICK TIPS FORDESIGNING IN POWERPOINTRight clicking on any image, textbox, or shape will open up variousoptions for you to change the appearance of the respective object—whether that be shading, colors, fills, outline, or styles. Be open toplaying around seeing what you discover.When inserting images for your graphic, you might find yourself irkedwhen the images have white backgrounds while your infographic doesnot. Either give the image a border to make it fit, or use the transparenttool in your toolbar. Simply click ―Transparent color,‖ and then click thebackground of your image.
TEMPLATEStep-by-Step Infographic Template 1Your content should benefit youraudience – that’s a basic inboundmarketing principle. But instead of usingyour normal method of teaching, why nottry visualizing the process in a step-by-step infographic? This will help attractmore people to your site and tell a story ina creative way.
TITLE OF YOUR STEP-BY-STEPStep WRITE THE FIRST STEP IN YOUR STEP-BY-STEP INFOGRAPHIC HERE. 1 EMPHASIZE POINTS USING DIFFERENT COLORS MORE INFORMATIONAL TEXT Step
USE A KEY IMAGE THAT SHOWSWHAT YOU ARE EXPLAINING TOCORRESPOND WITH EACH STEP.
BE SURE YOUR LAST STEP IN THIS STEP-BY-STEP GUIDE Step 5 FEELS CONCLUSIVE.SOURCES: HubSpot, PowerpointLove our infographic template? Besure to grab our free template forcreating stellar marketing ebooks too!http://bitly.com/TemplateMKTGebook
TEMPLATE 2Informational Infographic TemplateOver time, you’ve likely accumulated a lotof information. It might be expertise on acertain subject or simply a blog post thatperformed well for your company.Try transforming that information into avisual form and bring it to life once more.You’ll be surprised at how receptivepeople are to infographics.
SECTION 1TITLE OF Introduce your topic, reveal what you will be showing, and explain why what you’re illustrating is important.
SECTION 2 Explain this point in a few sentences. An infographic doesn’t necessarily mean you aren’t allowed to use words.Here’s HubSpotter We love our Unicorns love Karen Rubin customers so HubSpot too.showing the world much, we have that she’s been them crowd surf! HubSpotted.
SECTION 3 Explain this section in a few sentences concisely and clearly. You can simply copy and paste simple images (found through creative commons or iStock) and use them to relay a point in an aesthetic manner.
SECTION 4 Nothing wrong with simply having a block of text to explain a particular section! You can always add images around it if you please. Just be sure to have some form of a conclusion.Love our infographic template? Besure to grab our free social mediapublishing calendar!http://bitly.com/SMPubTemplate
TEMPLATE 3Data-Packed Infographic TemplateAh yes, numbers. Data is immenselyimportant in not only quantitativedecisions, but in emphasizing theimportance (or irrelevance) of certainpractices and/or behaviors.But sometimes it’s hard to present andmessage those statistics. Try putting allthat data into an infographic and trulyillustrate the power behind thosenumbers.
SUBTITLE OF THIS INFOGRAPHIC Have an introduction to explain what data you are about to share, and how or why you collected it. of marketers are maintaining or increasing their inbound budgets.
TITLE OF THE GRAPH Describe the graph and what it shows.654 Series 13 Series 22 Series 310 Category 1 Category 2 Category 3 Category 4
USE SHAPES TO ILLUSTRATE A STORY 41% 62% of B2B companies of B2C companies using Facebook using Facebook have acquired a have acquired a customer from it. customer from it. 51% of Facebook fans are more likely toDon’t be afraid to add written context to buy the brandsgo along with any graphs or SmartArt you they ‘like.’include in your infographic.
TITLE OF THE GRAPH Describe the graph and what it shows.6543 Call out a specific data2 point where relevant.10 Category 1 Category 2 Category 3 Category 4SOURCES: HubSpot, PowerpointLove our infographic template? Be sure to grabour free template for calculating your leads andtraffic goals! http://bitly.com/TrafficLeadsCalc
CONNECTING THE SLIDESSave Slides as ImagesOnce your infographic is ready, you’ll need to save the PowerPoint slidesas images. Simply go to File Save As and select PNG (PortableNetwork Graphics). This is critical as PNGis the ONLY file type that will give yourinfographics the high quality they needfor publishing.Go to Free Online ToolYour slides will be saved in a separate folder. After you save your slidesas PNG, go to your browser and navigate to http://pixlr.com/editor/.Here, select the option to ―Open Image from Computer.‖ Find your savedfolder from Step 1, and select the first slide (the very top of yourinfographic), and open.
Change the Zoom and SizeAdjust your zoom in the bottom left-hand cornerto 20%. Then in the top navigation bar, go toImage Canvas Size. Under canvas size, extendthe Height to 4000. This will allow your canvas tobe large enough to paste in each slide from yourPowerPoint to build the infographic. You canincrease this Height number when needed.Copy and PasteNow all you have to do is open the rest of your slides saved as PNG’sby going to File Open. Use Control-A to select the entire slide, thenhit Edit Copy. Then go to your image with the increased Height, andpaste! You can move around the image to ensure all the pieces arelining up correctly.
RepeatContinue to copy and paste your slides until your entire infographic ispieced together! Once you’re done, you can use the crop tool in thetoolbar to crop the infographic and eliminate any extra white spaceadded by adjusting the canvas height in step two.Save as PNGWhen you’re done, you once again need to ensure you save the file inPNG format to ensure optimal visual quality. And voila! You have aninfographic.CAUTION: Once you exit your tab on this free online tool, all yourcontent will be lost. Your browser does not save any content, so besure to save everything as you go.
CONCLUSIONInfographics perfectly fit into your inbound marketing strategy. Theseappealing visuals attract more internet browsers than regularcontent, helping expand the visibility of your brand by providing avaluable piece of content. Infographics can spread across the Internetfast, allowing more and more people to see the benefit your companycan provide, or at least warm them up to your brand.And now that you’ve learned how to create and piece togetherinfographics in PowerPoint, it’s time to share them! Use these creativepieces of content as awesome social collateral. Pin them, tweetthem, share them. You should also draft a blog post about theinfographic. Have a brief introduction that provides further detail aboutthe infographic, and then paste it into the post for viewers to perusethrough. Voila! Finished
WANT TO MEASURE THEROI OF ALL YOUR CONTENT?Try HubSpot’s marketing software for free.http://bitly.com/InfographFreeTrial
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.