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Gaming Panel - ONA 2011 Notes
Presented by Julia Schmalz

Games are social: Don’t work in a vacuum.
* Your team is key: Front-end developer, database guru, artist/designer and multimedia
  producers
* Use your online community for input in early stages

Play on paper: Play your game using low-tech methods before actual development is started

Simplify: Design for touch. Online should be a rich experience - how can you use artwork,
video, audio in place of text?

Focused: Make sure your content complements your mission/story

Be flexible: Your first idea may not be your best

Dream big, but be realistic about scope of project. Acknowledge what features would be great
to have, but then calculate development time. There are always other projects waiting.

Like any interactive development, think about what features or code can be reused or learned
from

If applicable talk to your company’s media lawyer early in the project. Make sure you have a
clear understanding of what material you can use and how you can use it.




                                                The USA TODAY Generations Game was produced
                                                by Bill Couch, Katharine Jarmul, Dave Evans, Josh
                                                Hatch, Denny Gainer, Juan Thomassie and Julia
                                                Schmalz for a series on Baby Boomers turning 65.

                                                http://projects.usatoday.com/news/generations/quiz/

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ONA11: Julia Schmalz, "Gaming Your Audience" Presentation

  • 1. Gaming Panel - ONA 2011 Notes Presented by Julia Schmalz Games are social: Don’t work in a vacuum. * Your team is key: Front-end developer, database guru, artist/designer and multimedia producers * Use your online community for input in early stages Play on paper: Play your game using low-tech methods before actual development is started Simplify: Design for touch. Online should be a rich experience - how can you use artwork, video, audio in place of text? Focused: Make sure your content complements your mission/story Be flexible: Your first idea may not be your best Dream big, but be realistic about scope of project. Acknowledge what features would be great to have, but then calculate development time. There are always other projects waiting. Like any interactive development, think about what features or code can be reused or learned from If applicable talk to your company’s media lawyer early in the project. Make sure you have a clear understanding of what material you can use and how you can use it. The USA TODAY Generations Game was produced by Bill Couch, Katharine Jarmul, Dave Evans, Josh Hatch, Denny Gainer, Juan Thomassie and Julia Schmalz for a series on Baby Boomers turning 65. http://projects.usatoday.com/news/generations/quiz/