Online Media Boot Camp Pink Glitter

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This presentation was created by the group "Pink Glitter" and was the winner of Online Media Boot Camp's marketing workshop session held on April 9, 2009.

http://www.onlinemediabootcamp.com

Published in: Business, Technology
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Online Media Boot Camp Pink Glitter

  1. 1. Pink Glitter Dazzling Memories.
  2. 2. Plan <ul><li>Goal: Successfully launch a new scrapbook company </li></ul><ul><li>Objectives: </li></ul><ul><ul><li>Sell $500,000 in first six months </li></ul></ul><ul><ul><li>Generate at least 60 percent of sales online </li></ul></ul><ul><ul><li>Build a community of at least 100,000 passionate customers and scrapbookers in first six months </li></ul></ul><ul><ul><li>Have at least 80,000 of the customers opt in as members of The Glitterazzi , our most passionate scrapbookers </li></ul></ul>
  3. 3. Tactics <ul><li>Social Media </li></ul><ul><li>Blogging </li></ul><ul><li>PR 2.0 </li></ul><ul><li>Social Networking </li></ul>
  4. 4. Plan <ul><li>Social Media </li></ul><ul><ul><li>Investigate existence of current scrapbookers. </li></ul></ul><ul><ul><li>Create community of passionate scrapbookers. </li></ul></ul><ul><ul><li>Likely to include: </li></ul></ul><ul><ul><ul><li>Moms </li></ul></ul></ul><ul><ul><ul><li>Grandmothers </li></ul></ul></ul><ul><ul><ul><li>Large family events </li></ul></ul></ul>
  5. 5. Social Media Plan <ul><li>YouTube / Channel </li></ul><ul><ul><li>“ How To” videos </li></ul></ul><ul><ul><li>Tips and Techniques </li></ul></ul><ul><ul><li>Before and After </li></ul></ul><ul><ul><li>Scrapping with your Kids </li></ul></ul><ul><li>Flickr </li></ul><ul><ul><li>Photos of best scrapbooks and projects </li></ul></ul><ul><ul><li>Holiday trends and ideas </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>@pinkglitter </li></ul></ul><ul><ul><li>Sharing of ideas, engage with community </li></ul></ul><ul><li>Pink Glitter Facebook Fan Page </li></ul><ul><li>Define “Glitterazzi” on Wikipedia </li></ul>
  6. 6. Blog <ul><li>Company hosts blog with multiple authors </li></ul><ul><li>Title: Puttin’ on the Glitz </li></ul><ul><li>Tips: </li></ul><ul><ul><li>Basic supplies </li></ul></ul><ul><ul><li>How to organize them </li></ul></ul><ul><ul><li>Techniques for scrapbooking </li></ul></ul><ul><ul><li>Giveaways </li></ul></ul><ul><ul><li>Featured product </li></ul></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>Guest bloggers (celebrity moms) </li></ul></ul><ul><ul><li>Design sharing </li></ul></ul>
  7. 7. Blog ( continued ) <ul><li>Co-sponsored opportunities with other vendors (Flickr, Kodak, Snapfish, etc.) </li></ul><ul><li>Discounts to our members </li></ul><ul><li>Tie in with other social networking platforms </li></ul><ul><li>Ratings and Reviews </li></ul>
  8. 8. PR 2.0 <ul><li>Online launch party </li></ul><ul><li>Consumer webcast </li></ul><ul><li>Traditional media relations </li></ul><ul><li>Social media release </li></ul><ul><li>Blogger-only event ( Glitterazzi ): sneak peek </li></ul><ul><li>Community relations: Tie in with Philadelphia Zoo 150 th anniversary </li></ul><ul><ul><li>Invite scrapbookers to special day </li></ul></ul><ul><ul><li>Media Partner </li></ul></ul><ul><ul><li>Twitter live from event (#pinkglitter) </li></ul></ul>
  9. 9. PR 2.0 <ul><li>“ Get your Glit On” viral campaign </li></ul><ul><ul><li>Buttons </li></ul></ul><ul><ul><li>Online launch party </li></ul></ul><ul><li>Consumer webcast </li></ul><ul><li>Traditional media relations </li></ul><ul><li>Social media release </li></ul><ul><li>Blogger-only event ( Glitterazzi ): sneak peek </li></ul><ul><li>Community relations: Tie in with Philadelphia Zoo 150 th anniversary </li></ul><ul><ul><li>Invite scrapbookers to special day </li></ul></ul><ul><ul><li>Media Partner </li></ul></ul><ul><ul><li>Twitter live from event (#pinkglitter) </li></ul></ul>
  10. 10. Building the Community <ul><li>Mommy bloggers </li></ul><ul><li>Etsy.com, Kirtsy </li></ul><ul><li>Craft and Hobby Association </li></ul><ul><li>Online versions of Craft magazine </li></ul><ul><li>QVC online community </li></ul><ul><li>“ Get Your Glit On” viral campaign </li></ul>

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