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Online Media Boot Camp Pink Glitter
 

Online Media Boot Camp Pink Glitter

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This presentation was created by the group "Pink Glitter" and was the winner of Online Media Boot Camp's marketing workshop session held on April 9, 2009.

This presentation was created by the group "Pink Glitter" and was the winner of Online Media Boot Camp's marketing workshop session held on April 9, 2009.

http://www.onlinemediabootcamp.com

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    Online Media Boot Camp Pink Glitter Online Media Boot Camp Pink Glitter Presentation Transcript

    • Pink Glitter Dazzling Memories.
    • Plan
      • Goal: Successfully launch a new scrapbook company
      • Objectives:
        • Sell $500,000 in first six months
        • Generate at least 60 percent of sales online
        • Build a community of at least 100,000 passionate customers and scrapbookers in first six months
        • Have at least 80,000 of the customers opt in as members of The Glitterazzi , our most passionate scrapbookers
    • Tactics
      • Social Media
      • Blogging
      • PR 2.0
      • Social Networking
    • Plan
      • Social Media
        • Investigate existence of current scrapbookers.
        • Create community of passionate scrapbookers.
        • Likely to include:
          • Moms
          • Grandmothers
          • Large family events
    • Social Media Plan
      • YouTube / Channel
        • “ How To” videos
        • Tips and Techniques
        • Before and After
        • Scrapping with your Kids
      • Flickr
        • Photos of best scrapbooks and projects
        • Holiday trends and ideas
      • Twitter
        • @pinkglitter
        • Sharing of ideas, engage with community
      • Pink Glitter Facebook Fan Page
      • Define “Glitterazzi” on Wikipedia
    • Blog
      • Company hosts blog with multiple authors
      • Title: Puttin’ on the Glitz
      • Tips:
        • Basic supplies
        • How to organize them
        • Techniques for scrapbooking
        • Giveaways
        • Featured product
        • Contests
        • Guest bloggers (celebrity moms)
        • Design sharing
    • Blog ( continued )
      • Co-sponsored opportunities with other vendors (Flickr, Kodak, Snapfish, etc.)
      • Discounts to our members
      • Tie in with other social networking platforms
      • Ratings and Reviews
    • PR 2.0
      • Online launch party
      • Consumer webcast
      • Traditional media relations
      • Social media release
      • Blogger-only event ( Glitterazzi ): sneak peek
      • Community relations: Tie in with Philadelphia Zoo 150 th anniversary
        • Invite scrapbookers to special day
        • Media Partner
        • Twitter live from event (#pinkglitter)
    • PR 2.0
      • “ Get your Glit On” viral campaign
        • Buttons
        • Online launch party
      • Consumer webcast
      • Traditional media relations
      • Social media release
      • Blogger-only event ( Glitterazzi ): sneak peek
      • Community relations: Tie in with Philadelphia Zoo 150 th anniversary
        • Invite scrapbookers to special day
        • Media Partner
        • Twitter live from event (#pinkglitter)
    • Building the Community
      • Mommy bloggers
      • Etsy.com, Kirtsy
      • Craft and Hobby Association
      • Online versions of Craft magazine
      • QVC online community
      • “ Get Your Glit On” viral campaign