Online Media Boot Camp Green Story

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    Online Media Boot Camp Green Story - Presentation Transcript

    1. Green Story “What’s your green story?” G S
    2. Green Story
      • We discover what’s green about your workplace & you
    3. Then we tell The World.
    4. Green Blogging & Sponsorship
      • Start a Green Story blog for people to share how they’re being green in their own lives.
      • Respond to comments, utilize sharing and book-marking features.
      • Provide sponsorship to Green-centered organizations and TV networks
        • Sierra Club
        • World Wild Life Association
        • 4H Club
        • Girl Scouts/Boy Scouts
        • Green TV
    5. Twitter
      • @TheGreenMachine
          • Responds to Tweets regarding environment, eco-friendly, sustainability, green-living
          • Offers tips and links to promote Green living
          • Follows/communicates with other Green organizations
          • Elicit responses on how people are living Green in their personal lives – to share their “Green Story”
    6. Image Sharing
      • Create a company initiative to participate in Earth Day activites
      • YouTube videos of Client employee volunteers
      • Flickr photos of Client employee volunteers
      • Sharing links/Tagging of all Media Content.
    7. PR 2.0
      • Utilize Pitch-engine to send releases with green content to promote respective companies in their community.
    8. Goals
      • Promote our PR company as the forefront leader in Green Promotions for corporations
      • Highlight our clients in their respective communities as Green Leaders and innovators.
      G S
    SlideShare Zeitgeist 2009

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