Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam Proehl

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Why Web Analytics Fail Marketers (And How to Stop Failing!)

Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action.

* Adam Proehl, Managing Partner, NordicClick Interactive

Published in: Technology, Business
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  • So what am I talking about? Web Analytics!
  • Do all the work and not need it OR Do all the work and the exec looks at it for 5 min
  • Just a couple of examples
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