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Using Data-Driven Decisions to Enhance Cross-Channel Marketing ...
Using Data-Driven Decisions to Enhance Cross-Channel Marketing
As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals. Hear tips and tactics on how to strategize and execute a cross-channel campaign.
* Jan Jindra, Sr. Product Marketing Manager, Experian Marketing Services (@hitwise_us)