Why Blogging is Your #1 Search Marketing Tool Chris Baggott Co-Founder and CEO Compendium Blogware

Source: Pew Internet & American Life Project *Not online As Much As 80% of all web interactions begin with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking

Website SEO PPC Campaigns 0 1,000’s Keyword Phrases Targeted Search Strategies

“ Most Web surfers don’t even realize they are reading blogs. The distinction between blogs and mainstream media is blurring rapidly.” — David L. Sifry, founder and chairman, Technorati, April 2007 “ -it is not always clear or relevant to the end user whether a particular destination is a blog….” eMarketer 2008 The Blog Realities

Blogging For Search Don’t Fight It: “ Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel

“ Relevance means keeping to a topic, helping the search engine understand what your site is about and, ideally, about one thing in particular .” Vanessa Fox: Search Engine Land

“ Relevance means keeping to a topic, helping the search engine understand what your site is about and, ideally, about one thing in particular .”

Vanessa Fox: Search Engine Land

Titles Keywords Recent/Frequency Links Blog Volume Relevance Why Blogging works for SEO

Titles

Keywords

Recent/Frequency

Links

Blog Volume

Relevance

The Title “ By far the most important piece of writing you’ll do on any given page is your page title. Search engines consider your page title to be very indicative of what can be found on the page. SEO Expert: Steven Bradley

“ Burn the thesaurus. Think about the words that people use to find you.” “ Then, as a revolutionary new internet marketing strategy, actually write those words in your copy. You'll get more traffic. You'll get more sales/leads/whatever. “ Ian Lurie: Conversation Marketing

Keywords "Think about what people are going to type...and talk about that" Matt Cutts: Google 3,000,000 Searches/ 200 Terms

Recency/Frequency Measure the Competition

Ian Lurie’s rule of thumb: Web Marketing All-in-One Desk Reference For Dummies <10,000 competing pages: Write once a week. 10,001-100,000 competing pages: Write twice a week. 100,001-200,000 competing pages: Write three times a week. 200,001-2,000,000 competing pages: Write every day. You can’t have Too Much content! You can’t be Too Frequent

Carhartt

User Generated Content