Online Marketing Summit<br />Cleveland, OH | June 7, 2010<br />Turbocharging Your BrandThrough Social Media <br />John Hea...
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />Conversation<br />Community<br />
8<br />Where they can share passions<br />
9<br />Where they can share outrage<br />
10<br />
11<br />
12<br />
13<br />
14<br />Pick one or two<br />Product development<br />Sales<br />Customer Service<br />PR<br />Market research<br />HR<br ...
15<br />Solicit participation<br />top>bottom<br />C Suite<br />HR<br />R&D<br />Marketing<br />Sales<br />TechSupport<br ...
16<br />
17<br />
18<br />Focus<br />
19<br />
20<br />Create content hub<br />
6/1/10<br />21<br />Content crosses platforms<br />
22<br />Key to content success…<br />it’s about them<br />
23<br />Database primacy<br />
24<br />Active listening<br />
25<br />Timely & appropriate responses<br />
26<br />
27<br />Social Media policy<br />
28<br />Formal tracking mechanisms<br />
29<br />Measurement & analytics<br />
John Heaney contact info:<br /><ul><li>john@orange-envelopes.com
216.408.0064
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Turbocharging Your Brand Through Social Media - John Heaney

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Turbocharging Your Brand Through Social Media

Learn how to promote and reinforce distinctive brand qualities through the smart use of social media. This session shows you step-by-step how to get started using social media to promote your brand, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage your brand across social media platforms, and how to engage fans appropriately to maximize your reach.

John Heaney, Principal, Orange Envelopes

Published in: Education, Business, Technology
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Turbocharging Your Brand Through Social Media - John Heaney

  1. 1. Online Marketing Summit<br />Cleveland, OH | June 7, 2010<br />Turbocharging Your BrandThrough Social Media <br />John HeaneyPrincipal Orange Envelopes<br />1<br />
  2. 2. 2<br />
  3. 3. 3<br />
  4. 4. 4<br />
  5. 5. 5<br />
  6. 6. 6<br />
  7. 7. 7<br />Conversation<br />Community<br />
  8. 8. 8<br />Where they can share passions<br />
  9. 9. 9<br />Where they can share outrage<br />
  10. 10. 10<br />
  11. 11. 11<br />
  12. 12. 12<br />
  13. 13. 13<br />
  14. 14. 14<br />Pick one or two<br />Product development<br />Sales<br />Customer Service<br />PR<br />Market research<br />HR<br />Loyalty<br />Lead generation<br />Tech support<br />
  15. 15. 15<br />Solicit participation<br />top>bottom<br />C Suite<br />HR<br />R&D<br />Marketing<br />Sales<br />TechSupport<br />CustSvc<br />
  16. 16. 16<br />
  17. 17. 17<br />
  18. 18. 18<br />Focus<br />
  19. 19. 19<br />
  20. 20. 20<br />Create content hub<br />
  21. 21. 6/1/10<br />21<br />Content crosses platforms<br />
  22. 22. 22<br />Key to content success…<br />it’s about them<br />
  23. 23. 23<br />Database primacy<br />
  24. 24. 24<br />Active listening<br />
  25. 25. 25<br />Timely & appropriate responses<br />
  26. 26. 26<br />
  27. 27. 27<br />Social Media policy<br />
  28. 28. 28<br />Formal tracking mechanisms<br />
  29. 29. 29<br />Measurement & analytics<br />
  30. 30. John Heaney contact info:<br /><ul><li>john@orange-envelopes.com
  31. 31. 216.408.0064
  32. 32. Twitter: @johnheaney
  33. 33. LinkedIn: linkedin.com/in/johnheaney</li></ul>30<br />
  34. 34. 31<br />Thank You<br />Visit<br />www.onlinemarketingsummit.com<br />for more information<br /> Follow us @OMSummit<br />

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