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Turbocharging Your Brand Through Social Media - John Heaney
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Turbocharging Your Brand Through Social Media...

Turbocharging Your Brand Through Social Media

Learn how to promote and reinforce distinctive brand qualities through the smart use of social media. This session shows you step-by-step how to get started using social media to promote your brand, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage your brand across social media platforms, and how to engage fans appropriately to maximize your reach.

John Heaney, Principal, Orange Envelopes

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Turbocharging Your Brand Through Social Media - John Heaney Presentation Transcript

  • 1. Online Marketing Summit
    Cleveland, OH | June 7, 2010
    Turbocharging Your BrandThrough Social Media
    John HeaneyPrincipal Orange Envelopes
    1
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
    Conversation
    Community
  • 8. 8
    Where they can share passions
  • 9. 9
    Where they can share outrage
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
    Pick one or two
    Product development
    Sales
    Customer Service
    PR
    Market research
    HR
    Loyalty
    Lead generation
    Tech support
  • 15. 15
    Solicit participation
    top>bottom
    C Suite
    HR
    R&D
    Marketing
    Sales
    TechSupport
    CustSvc
  • 16. 16
  • 17. 17
  • 18. 18
    Focus
  • 19. 19
  • 20. 20
    Create content hub
  • 21. 6/1/10
    21
    Content crosses platforms
  • 22. 22
    Key to content success…
    it’s about them
  • 23. 23
    Database primacy
  • 24. 24
    Active listening
  • 25. 25
    Timely & appropriate responses
  • 26. 26
  • 27. 27
    Social Media policy
  • 28. 28
    Formal tracking mechanisms
  • 29. 29
    Measurement & analytics
  • 30. John Heaney contact info:
    • john@orange-envelopes.com
    • 31. 216.408.0064
    • 32. Twitter: @johnheaney
    • 33. LinkedIn: linkedin.com/in/johnheaney
    30
  • 34. 31
    Thank You
    Visit
    www.onlinemarketingsummit.com
    for more information
    Follow us @OMSummit