The Ten Imperatives of the Marketing Revolution …
The Ten Imperatives of the Marketing Revolution
Marketing is in the midst of a revolutionary change that has marketers standing at the crossroads of irrelevance and investment as the proliferation of new channels, pressure to deliver ROI in today's economy, and customers' growing appetite for personal relationships with brands means CMOs and marketing teams need to reinvent their roles and drive change. This session will review Ten Imperatives that every marketer can embrace to help lead this change across their organizations.
* Karl Schneider, Director, Global Demand Generation, Aprimo (@aprimo)