The Medium Is The Message  OMS PDX- Scott Roth
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The Medium Is The Message OMS PDX- Scott Roth

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The Medium Is The Message  OMS PDX- Scott Roth The Medium Is The Message OMS PDX- Scott Roth Presentation Transcript

  • MEDIUM THE IS THEMESSAGE online marketing summit J U N E 2 0 0 9 SCOTT ROTH DIRECTOR, PRODUCT MARKETING sroth@exacttarget.com
  • THREE TAKEAWAYS 1.EMAIL ISN’T OPTIONAL 2. EMAIL IS SOCIAL. SOCIAL NEEDS EMAIL. 3. HOW TO MAXIMIZE ROI WITH “EMAIL PLUS” www. EXACTTARGETinACTION .com
  • WE LIVE IN CRAZY TIMES www. EXACTTARGETinACTION .com
  • KINGDOMS ARE CRUMBLING www. EXACTTARGETinACTION .com
  • FANS ARE NOW REVOLUTIONARIES www. EXACTTARGETinACTION .com
  • FOOD WANTS US TO WATCH MORE TELEVISION www. EXACTTARGETinACTION .com
  • TELEVISION WANTS US TO WATCH MORE INTERNET www. EXACTTARGETinACTION .com
  • UNANTICIPATED CONSEQUENCES www. EXACTTARGETinACTION .com
  • ADDRESSABLE VOICE - TWITTER S M S – M O B I L E E M A I L EMAIL – INSTANT MESSAGING DIRECT MAIL - TELEPHONE <1990 1995 2000 2009 TV – RADIO – PRINT – DISPLAY - OOH WEBSITE – SEARCH – ONLINE DISPLAY PAID SEARCH – LANDING PAGES -MICROSITES AFFILIATE – ONLINE VIDEO - WEBINARS BLOGS – RSS – PODCASTS – WIKIS - DOOH C O N T E X T U A L – S O C I A L – M O B Iwww.E W E BL B E H A V I O R A L – W I D G E T S – V I R T U A L EXACTTARGETinACTIONS W O R L.com D
  • "In a culture like ours, long accustomed to splitting and WEall things as a means of control, it is sometimes dividing NEED A HERO a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely message. to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology." technology. www. EXACTTARGETinACTION .com
  • EMAIL REALITY CHECK www. EXACTTARGETinACTION .com
  • EMAIL OFFERS THE LARGEST USER BASE (source: PEW) www. EXACTTARGETinACTION .com
  • EMAIL OFFERS THE HIGHEST ROI (>$45) (source: DMA) www. EXACTTARGETinACTION 13 .com
  • EMAIL IS NOW MUCH MORE THAN NEWSLETTERS www. EXACTTARGETinACTION 14 .com
  • EMAIL PLUS www. EXACTTARGETinACTION .com
  • EMAIL + C R M PERSONAL RESPONSE www. EXACTTARGETinACTION .com
  • EMAIL + CRM CUSTOMIZED PRODUCT INFORMATION www. EXACTTARGETinACTION .com
  • EMAIL + CRM LEAD NURTURING www. EXACTTARGETinACTION .com
  • EMAIL + CRM RESELLER EDUCATION www. EXACTTARGETinACTION .com
  • EMAIL + ANALYTICS INTELLIGENT MESSAGING www. EXACTTARGETinACTION .com
  • EMAIL + ANALYTICS TRIGGERED RE-MARKETING RE- www. EXACTTARGETinACTION .com
  • EMAIL + ANALYTICS LIVE OFFERS www. EXACTTARGETinACTION .com
  • EMAIL + ANALYTICS BEHAVIORAL MESSAGING www. EXACTTARGETinACTION .com
  • EMAIL + VIDEO ENHANCED EXPRESSION www. EXACTTARGETinACTION .com
  • EMAIL + VIDEO EMBEDDED VIDEO www. EXACTTARGETinACTION .com
  • EMAIL + SOCIAL ACTION AMPLIFIED www. EXACTTARGETinACTION .com
  • EMAIL + SOCIAL ORIGINAL VIRAL www. EXACTTARGETinACTION .com
  • EMAIL + SOCIAL BUILDING COMMUNITY www. EXACTTARGETinACTION .com
  • EMAIL + SOCIAL CONSUMER CONTENT
  • EMAIL + SOCIAL THE SOCIAL FORWARD www. EXACTTARGETinACTION .com
  • EMAIL + SMS MOBILE IMMEDIACY www. EXACTTARGETinACTION .com
  • EMAIL + SMS MOBILE CAPTURE www. EXACTTARGETinACTION .com
  • EMAIL + SMS MOBILE ACTION www. EXACTTARGETinACTION .com
  • EMAIL + VOICE PERSONAL POWER www. EXACTTARGETinACTION .com
  • EMAIL + VOICE EVENT REMINDERS www. EXACTTARGETinACTION .com
  • EMAIL + VOICE STAR- STAR-STUDDED REMINDERS www. EXACTTARGETinACTION .com
  • THE CONNECTING THREAD THE FAN-CENTRIC www. presents www. FANMAILMARKETING 37 .com EXACTTARGETinACTION .com
  • 1. SERVE INDIVIDUALS THE FAN-CENTRIC www. presents www. FANMAILMARKETING 38 .com EXACTTARGETinACTION .com
  • 2. HONOR THEIR PREFERENCES COMMUNICATION CONTENT FREQUENCY CHANNEL THE FAN-CENTRIC www. presents www. FANMAILMARKETING 39 .com EXACTTARGETinACTION .com
  • 3. DELIVER TIMELY, RELEVANT CONTENT THAT IMPROVES THEIR LIVES THE FAN-CENTRIC www. presents www. FANMAILMARKETING 40 .com EXACTTARGETinACTION .com
  • SANITY IS THE MESSAGE 41
  • Get This New White Paper! Expanding the Reach of Email Through Social Networks • How marketers are planning to integrate email and social media programs in 2009 • Key social media observations from B2B and B2C marketers • How major companies like Powell's Books, Carmex, and TripAdvisor are using social media
  • TEXT NOW TO GET THE NEW WHITEPAPER! 1. OPEN A NEW TEXT MESSAGE ON YOUR CELL PHONE 2. TEXT “OMS youremail@address.com“ to 38767 E X : “ OMS s r o t h @ e x a c t t a r g e t . c o m ” 3. HIT “SEND” (note: your phone # will not be saved) www. EXACTTARGETinACTION 43 .com
  • EMAIL: sroth@exacttarget.com BLOG: blog.exacttarget.com www. THE FAN-CENTRIC www. FANMAILMARKETING presents EXACTTARGETinACTION 44 .com .com