The Medium Is The Message OMS PDX- Scott Roth

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The Medium Is The Message OMS PDX- Scott Roth

  1. 1. MEDIUM THE IS THEMESSAGE online marketing summit J U N E 2 0 0 9 SCOTT ROTH DIRECTOR, PRODUCT MARKETING sroth@exacttarget.com
  2. 2. THREE TAKEAWAYS 1.EMAIL ISN’T OPTIONAL 2. EMAIL IS SOCIAL. SOCIAL NEEDS EMAIL. 3. HOW TO MAXIMIZE ROI WITH “EMAIL PLUS” www. EXACTTARGETinACTION .com
  3. 3. WE LIVE IN CRAZY TIMES www. EXACTTARGETinACTION .com
  4. 4. KINGDOMS ARE CRUMBLING www. EXACTTARGETinACTION .com
  5. 5. FANS ARE NOW REVOLUTIONARIES www. EXACTTARGETinACTION .com
  6. 6. FOOD WANTS US TO WATCH MORE TELEVISION www. EXACTTARGETinACTION .com
  7. 7. TELEVISION WANTS US TO WATCH MORE INTERNET www. EXACTTARGETinACTION .com
  8. 8. UNANTICIPATED CONSEQUENCES www. EXACTTARGETinACTION .com
  9. 9. ADDRESSABLE VOICE - TWITTER S M S – M O B I L E E M A I L EMAIL – INSTANT MESSAGING DIRECT MAIL - TELEPHONE <1990 1995 2000 2009 TV – RADIO – PRINT – DISPLAY - OOH WEBSITE – SEARCH – ONLINE DISPLAY PAID SEARCH – LANDING PAGES -MICROSITES AFFILIATE – ONLINE VIDEO - WEBINARS BLOGS – RSS – PODCASTS – WIKIS - DOOH C O N T E X T U A L – S O C I A L – M O B Iwww.E W E BL B E H A V I O R A L – W I D G E T S – V I R T U A L EXACTTARGETinACTIONS W O R L.com D
  10. 10. "In a culture like ours, long accustomed to splitting and WEall things as a means of control, it is sometimes dividing NEED A HERO a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely message. to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology." technology. www. EXACTTARGETinACTION .com
  11. 11. EMAIL REALITY CHECK www. EXACTTARGETinACTION .com
  12. 12. EMAIL OFFERS THE LARGEST USER BASE (source: PEW) www. EXACTTARGETinACTION .com
  13. 13. EMAIL OFFERS THE HIGHEST ROI (>$45) (source: DMA) www. EXACTTARGETinACTION 13 .com
  14. 14. EMAIL IS NOW MUCH MORE THAN NEWSLETTERS www. EXACTTARGETinACTION 14 .com
  15. 15. EMAIL PLUS www. EXACTTARGETinACTION .com
  16. 16. EMAIL + C R M PERSONAL RESPONSE www. EXACTTARGETinACTION .com
  17. 17. EMAIL + CRM CUSTOMIZED PRODUCT INFORMATION www. EXACTTARGETinACTION .com
  18. 18. EMAIL + CRM LEAD NURTURING www. EXACTTARGETinACTION .com
  19. 19. EMAIL + CRM RESELLER EDUCATION www. EXACTTARGETinACTION .com
  20. 20. EMAIL + ANALYTICS INTELLIGENT MESSAGING www. EXACTTARGETinACTION .com
  21. 21. EMAIL + ANALYTICS TRIGGERED RE-MARKETING RE- www. EXACTTARGETinACTION .com
  22. 22. EMAIL + ANALYTICS LIVE OFFERS www. EXACTTARGETinACTION .com
  23. 23. EMAIL + ANALYTICS BEHAVIORAL MESSAGING www. EXACTTARGETinACTION .com
  24. 24. EMAIL + VIDEO ENHANCED EXPRESSION www. EXACTTARGETinACTION .com
  25. 25. EMAIL + VIDEO EMBEDDED VIDEO www. EXACTTARGETinACTION .com
  26. 26. EMAIL + SOCIAL ACTION AMPLIFIED www. EXACTTARGETinACTION .com
  27. 27. EMAIL + SOCIAL ORIGINAL VIRAL www. EXACTTARGETinACTION .com
  28. 28. EMAIL + SOCIAL BUILDING COMMUNITY www. EXACTTARGETinACTION .com
  29. 29. EMAIL + SOCIAL CONSUMER CONTENT
  30. 30. EMAIL + SOCIAL THE SOCIAL FORWARD www. EXACTTARGETinACTION .com
  31. 31. EMAIL + SMS MOBILE IMMEDIACY www. EXACTTARGETinACTION .com
  32. 32. EMAIL + SMS MOBILE CAPTURE www. EXACTTARGETinACTION .com
  33. 33. EMAIL + SMS MOBILE ACTION www. EXACTTARGETinACTION .com
  34. 34. EMAIL + VOICE PERSONAL POWER www. EXACTTARGETinACTION .com
  35. 35. EMAIL + VOICE EVENT REMINDERS www. EXACTTARGETinACTION .com
  36. 36. EMAIL + VOICE STAR- STAR-STUDDED REMINDERS www. EXACTTARGETinACTION .com
  37. 37. THE CONNECTING THREAD THE FAN-CENTRIC www. presents www. FANMAILMARKETING 37 .com EXACTTARGETinACTION .com
  38. 38. 1. SERVE INDIVIDUALS THE FAN-CENTRIC www. presents www. FANMAILMARKETING 38 .com EXACTTARGETinACTION .com
  39. 39. 2. HONOR THEIR PREFERENCES COMMUNICATION CONTENT FREQUENCY CHANNEL THE FAN-CENTRIC www. presents www. FANMAILMARKETING 39 .com EXACTTARGETinACTION .com
  40. 40. 3. DELIVER TIMELY, RELEVANT CONTENT THAT IMPROVES THEIR LIVES THE FAN-CENTRIC www. presents www. FANMAILMARKETING 40 .com EXACTTARGETinACTION .com
  41. 41. SANITY IS THE MESSAGE 41
  42. 42. Get This New White Paper! Expanding the Reach of Email Through Social Networks • How marketers are planning to integrate email and social media programs in 2009 • Key social media observations from B2B and B2C marketers • How major companies like Powell's Books, Carmex, and TripAdvisor are using social media
  43. 43. TEXT NOW TO GET THE NEW WHITEPAPER! 1. OPEN A NEW TEXT MESSAGE ON YOUR CELL PHONE 2. TEXT “OMS youremail@address.com“ to 38767 E X : “ OMS s r o t h @ e x a c t t a r g e t . c o m ” 3. HIT “SEND” (note: your phone # will not be saved) www. EXACTTARGETinACTION 43 .com
  44. 44. EMAIL: sroth@exacttarget.com BLOG: blog.exacttarget.com www. THE FAN-CENTRIC www. FANMAILMARKETING presents EXACTTARGETinACTION 44 .com .com

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