The Medium Is The Message O M S S E A

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  • First, let’s agree on one thing. We live in CRAZY times. Academy Award-nominated actors are becoming reclusive, bearded rappers…
  • The Fourth Estate is crumbling (picture from quote on wall of Seattle Post-Intelligencer – edited by an anonymous employee on the last day before they ceased print & went online only)
  • White eggs have become billboards.
  • Hulu is pushing for on-demand, anywhere, internet-powered viewing.
  • The Medium Is The Message O M S S E A

    1. 1. THE<br />MEDIUM<br />MESSAGE<br />IS<br />THE<br />online marketing summit<br />JULY 2009<br />SCOTT ROTH<br />DIRECTOR, PRODUCT MARKETING<br />sroth@exacttarget.com<br />
    2. 2. THREE TAKEAWAYS<br />EMAIL ISN’T OPTIONAL<br />EMAIL IS SOCIAL. SOCIAL NEEDS EMAIL.<br />HOW TO MAXIMIZE ROI WITH “EMAIL PLUS”<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    3. 3. WE LIVE IN<br />CRAZY<br />TIMES<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    4. 4. KINGDOMS<br />ARE CRUMBLING<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    5. 5. FANS ARE NOW<br />REVOLUTIONARIES<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    6. 6. FOOD WANTS <br />US TO WATCH MORE<br />TELEVISION<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    7. 7. TELEVISION<br />WANTS US TO WATCH MORE<br />INTERNET<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    8. 8. UNANTICIPATED<br />CONSEQUENCES<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    9. 9. ADDRESSABLE VOICE - TWITTER<br />SMS – MOBILE EMAIL<br />EMAIL – INSTANT MESSAGING<br />DIRECT MAIL - TELEPHONE<br />&lt;1990<br /> 1995<br /> 2000<br />2009<br />TV – RADIO – PRINT – DISPLAY - OOH<br />WEBSITE – SEARCH – ONLINE DISPLAY<br />PAID SEARCH – LANDING PAGES -MICROSITES<br />AFFILIATE – ONLINE VIDEO - WEBINARS<br />BLOGS – RSS – PODCASTS – WIKIS - DOOH <br />CONTEXTUAL – SOCIAL – MOBILE WEB<br />EXACTTARGETinACTION<br />BEHAVIORAL – WIDGETS – VIRTUAL WORLDS<br />www.<br />.com<br />
    10. 10. &quot;In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.&quot;<br />WE NEED A <br />HERO<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    11. 11. EMAIL REALITY<br />CHECK<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    12. 12. EMAIL OFFERS THE <br />LARGEST USER BASE<br />(source: PEW)<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    13. 13. 13<br />EMAIL OFFERS THE <br />HIGHEST ROI (&gt;$45)<br />(source: DMA)<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    14. 14. 14<br />EMAIL IS NOW MUCH MORE THAN <br />NEWSLETTERS<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    15. 15. EMAILPLUS<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    16. 16. EMAIL + CRM<br />PERSONAL<br />RESPONSE<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    17. 17. EMAIL + CRM<br />CUSTOMIZED<br />PRODUCT<br />INFORMATION<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    18. 18. EMAIL + CRM<br />LEAD<br />NURTURING<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    19. 19. EMAIL + CRM<br />RESELLER<br />EDUCATION<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    20. 20. EMAIL + ANALYTICS<br />INTELLIGENT<br />MESSAGING<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    21. 21. EMAIL + ANALYTICS<br />TRIGGEREDRE-MARKETING<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    22. 22. EMAIL + ANALYTICS<br />LIVE OFFERS<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    23. 23. EMAIL + ANALYTICS<br />BEHAVIORAL MESSAGING<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    24. 24. EMAIL + VIDEO<br />ENHANCED EXPRESSION<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    25. 25. EMAIL + VIDEO<br />EMBEDDEDVIDEO<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    26. 26. EMAIL + SOCIAL<br />ACTION<br />AMPLIFIED<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    27. 27. EMAIL + SOCIAL<br />ORIGINAL<br />VIRAL<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    28. 28. EMAIL + SOCIAL<br />BUILDING<br />COMMUNITY<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    29. 29. EMAIL + SOCIAL<br />CONSUMER<br />CONTENT<br />
    30. 30. EMAIL + SOCIAL<br />THE SOCIAL FORWARD<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    31. 31. EMAIL + SMS<br />MOBILE<br />IMMEDIACY<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    32. 32. EMAIL + SMS<br />MOBILE CAPTURE<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    33. 33. EMAIL + SMS<br />MOBILE ACTION<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    34. 34. EMAIL + VOICE<br />PERSONAL<br />POWER<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    35. 35. EMAIL + VOICE<br />EVENTREMINDERS<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    36. 36. EMAIL + VOICE<br />STAR-STUDDEDREMINDERS<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    37. 37. 37<br />THE CONNECTING<br />THREAD<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    38. 38. 38<br />1. SERVE INDIVIDUALS<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    39. 39. 39<br />2. HONOR THEIR PREFERENCES<br />COMMUNICATION<br />CONTENT<br />FREQUENCY<br />CHANNEL<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    40. 40. 40<br />3. DELIVER TIMELY, RELEVANT CONTENT THAT IMPROVES THEIR LIVES <br />EXACTTARGETinACTION<br />www.<br />.com<br />
    41. 41. 41<br />SANITY IS THE <br />MESSAGE<br />
    42. 42. Get This New White Paper!<br /> Expanding the Reach of Email Through Social Networks<br /><ul><li>How marketers are planning to integrate email and social media programs in 2009
    43. 43. Key social media observations from B2B and B2C marketers
    44. 44. How major companies like Powell's Books, Carmex, and TripAdvisor are using social media</li></li></ul><li>43<br />TEXT NOW TO GET THE NEW WHITEPAPER!<br />OPEN A NEW TEXT MESSAGE ON YOUR CELL PHONE<br />TEXT “OMS youremail@address.com“ to 38767<br /> EX: “OMS sroth@exacttarget.com”<br />HIT “SEND” (note: your phone # will not be saved)<br />EXACTTARGETinACTION<br />www.<br />.com<br />
    45. 45. 44<br />EMAIL: sroth@exacttarget.com<br />BLOG: blog.exacttarget.com<br />EXACTTARGETinACTION<br />www.<br />.com<br />

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