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Reaching the Active Consumer through Experiential Online Media...
Reaching the Active Consumer through Experiential Online Media
The one-dimensional, non-interactive methods of television, radio, and print advertisements are prosaic approaches that do not inspire interaction, and thereby engagement, with your brand. This presentation will show how leading brands can connect with consumers online through social media, video, low cost incentive programs and messaging that resonates with their lifestyle.
* Alan Cole, Vice President, Active Network, Inc.