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Social Media – Empowering People, Empowering Business TFM&A March 1, 2011 <ul><li>Aaron Kahlow </li></ul><ul><li>CEO, Onli...
Agenda <ul><li>Who we are  & Who are you </li></ul><ul><li>Where we stand in Social & All things Digital </li></ul><ul><li...
OMS: Our Mission is our “Rock”  <ul><li>The Online Marketing Summit (OMS) enables attendees to collaborate, network and le...
Beyond Today  Education as a Life Commitment
Online Marketing Institute <ul><li>Created with Wharton (WIMI) and Princeton Review Board Member …  Certifications for rea...
Global Tour Events & Workshops www.OnlineMarkeitngSummit.com
That’s Us, And who are you? <ul><li>Poll  </li></ul><ul><li>Marketers vs. Specialist? </li></ul><ul><li>Advanced vs. Begin...
Where we Stand as an Industry
It’s Shifting
Experiment Stage
Get Beyond Experimenting
3 Ways to take Advantage  <ul><li>1) Use Proper Channels, Properly </li></ul><ul><li>2) Have it drives digital results  </...
Aligning Motivations are Key
Education + Action =  Opportunity  Learn to Earn
Remember:  Lack of Understanding
Want Slides or  Research?  <ul><li>Come give card to Emma or Myself at end. </li></ul>
Now Emma…
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Opening for TFMA - Aaron Kahlow

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  • Good Morning My Name is Aaron Kahlow, I am the CEO of Online Marketing Connect and Founder, if this little thing we call OMS. But only thing matters, that I, and my team are your host and you are the guest. So the only thing that is important about me in the days ahead, is I can help you.
  • Transcript of "Opening for TFMA - Aaron Kahlow"

    1. 1. Social Media – Empowering People, Empowering Business TFM&A March 1, 2011 <ul><li>Aaron Kahlow </li></ul><ul><li>CEO, Online Marketing Connect </li></ul><ul><li>Founder, Online Marketing Summit </li></ul><ul><li>Emma Roffey </li></ul><ul><li>Director, Communications & Digital Marketing Cisco Europe </li></ul>
    2. 2. Agenda <ul><li>Who we are & Who are you </li></ul><ul><li>Where we stand in Social & All things Digital </li></ul><ul><li>The Cisco Story: Empowering People, Empowering Business </li></ul><ul><li>Question and Answers </li></ul><ul><li>*Slides and Research Available </li></ul>
    3. 3. OMS: Our Mission is our “Rock” <ul><li>The Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing. </li></ul><ul><li>Education </li></ul>
    4. 4. Beyond Today Education as a Life Commitment
    5. 5. Online Marketing Institute <ul><li>Created with Wharton (WIMI) and Princeton Review Board Member … Certifications for real, validated education to help career and on job execution. </li></ul><ul><li>eLearing : </li></ul><ul><li>Certification: Social Media, SEO, Email, Demand Gen, Analytics, Mobile… </li></ul><ul><li>Corporate Training </li></ul><ul><li>Digital IQ Assessment </li></ul><ul><li>www.onlinemarkeitnginstitute.org </li></ul>
    6. 6. Global Tour Events & Workshops www.OnlineMarkeitngSummit.com
    7. 7. That’s Us, And who are you? <ul><li>Poll </li></ul><ul><li>Marketers vs. Specialist? </li></ul><ul><li>Advanced vs. Beginner ? </li></ul><ul><li>London vs. Rest of Europe (elsewhere?) </li></ul><ul><li>Why you are here? </li></ul>
    8. 8. Where we Stand as an Industry
    9. 9. It’s Shifting
    10. 10. Experiment Stage
    11. 11. Get Beyond Experimenting
    12. 12. 3 Ways to take Advantage <ul><li>1) Use Proper Channels, Properly </li></ul><ul><li>2) Have it drives digital results </li></ul><ul><li>- Twitter: Email List Build </li></ul><ul><li>- Blogs: SEO Ranking </li></ul><ul><li>- UCG: Lead Generation </li></ul><ul><li>- Facebook: Website Traffic </li></ul><ul><li>LinkedIN: 1 to 1 Sales </li></ul><ul><li>3) Think then Run by Prioritize & Business Impact </li></ul><ul><li>“ Highest & Best Use” </li></ul>
    13. 13. Aligning Motivations are Key
    14. 14. Education + Action = Opportunity Learn to Earn
    15. 15. Remember: Lack of Understanding
    16. 16. Want Slides or Research? <ul><li>Come give card to Emma or Myself at end. </li></ul>
    17. 17. Now Emma…

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