Opening for TFMA - Aaron Kahlow

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  • Good Morning My Name is Aaron Kahlow, I am the CEO of Online Marketing Connect and Founder, if this little thing we call OMS. But only thing matters, that I, and my team are your host and you are the guest. So the only thing that is important about me in the days ahead, is I can help you.

Transcript

  • 1. Social Media – Empowering People, Empowering Business TFM&A March 1, 2011
    • Aaron Kahlow
    • CEO, Online Marketing Connect
    • Founder, Online Marketing Summit
    • Emma Roffey
    • Director, Communications & Digital Marketing Cisco Europe
  • 2. Agenda
    • Who we are & Who are you
    • Where we stand in Social & All things Digital
    • The Cisco Story: Empowering People, Empowering Business
    • Question and Answers
    • *Slides and Research Available
  • 3. OMS: Our Mission is our “Rock”
    • The Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing.
    • Education
  • 4. Beyond Today Education as a Life Commitment
  • 5. Online Marketing Institute
    • Created with Wharton (WIMI) and Princeton Review Board Member … Certifications for real, validated education to help career and on job execution.
    • eLearing :
    • Certification: Social Media, SEO, Email, Demand Gen, Analytics, Mobile…
    • Corporate Training
    • Digital IQ Assessment
    • www.onlinemarkeitnginstitute.org
  • 6. Global Tour Events & Workshops www.OnlineMarkeitngSummit.com
  • 7. That’s Us, And who are you?
    • Poll
    • Marketers vs. Specialist?
    • Advanced vs. Beginner ?
    • London vs. Rest of Europe (elsewhere?)
    • Why you are here?
  • 8. Where we Stand as an Industry
  • 9. It’s Shifting
  • 10. Experiment Stage
  • 11. Get Beyond Experimenting
  • 12. 3 Ways to take Advantage
    • 1) Use Proper Channels, Properly
    • 2) Have it drives digital results
    • - Twitter: Email List Build
    • - Blogs: SEO Ranking
    • - UCG: Lead Generation
    • - Facebook: Website Traffic
    • LinkedIN: 1 to 1 Sales
    • 3) Think then Run by Prioritize & Business Impact
    • “ Highest & Best Use”
  • 13. Aligning Motivations are Key
  • 14. Education + Action = Opportunity Learn to Earn
  • 15. Remember: Lack of Understanding
  • 16. Want Slides or Research?
    • Come give card to Emma or Myself at end.
  • 17. Now Emma…