Demand & Lead Generation - Kim Albee
by Online Marketing Summit on Jun 27, 2010
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Demand & Lead Generation ...
Demand & Lead Generation
Marketing is no longer campaign driven; it is a holistic practice that starts with generating demand, nurturing leads and increasing the number of sales-ready leads. Learn how to effectively use marketing automation as well as lead scoring and nurturing to a drive more qualified leads to your sales pipeline.
* Kim Albee, President, Genoo, LLC
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