Social Media for SEO and Link Building - Arnie Kuenn, Vertical Measures

Online Marketing Summit
Social Media for
SEO & Link Building
Arnie Kuenn
@ArnieK
President
Vertical Measures
1

2
A Few Quick Questions(Know your audience)
How many of you consider yourself pretty good at Social Media?
How many of you consider yourself pretty good at SEO?
How about Link Building?
How many of you are looking for easy ways to get lots of business from your website?
Twitter: @ArnieK @VerticalMeasure

3
My Background
(Know your presenter)
Internet marketing for 12+ years
Formed Vertical Measures 4 years ago
Primarily an Internet marketing company but specialize in link building.
We have 80+ clients from all around the world >> SEO, link building, content & social media marketing

When someone types a keyword into the search box, there are only two possible outcomes:
They will find you.
They will find your competitor.
4
Optimizing for Search is Critical

5
Search Engine Results Page
Indented Listing
Local Listing

6
Why Care About Search?
The #1 position will get clicked 34% of the time!
Natural search results receive many more clicks than paid search
Your customers are looking for you online (directions, phone #, products, services, etc.)
eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…
Source: Did-it, Enquiro, and Eyetools.

Organic search traffic can be so valuable, it can sustain an entire business, even locally.
Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
7
Search Marketing Reality

8
How Does it Work Today?
Bot or Spider

9
What Does It Look For?
Title tag
URL
H1 tag
Content
Bold
Meta Description
Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.

10
Search Engine Results
Indented Listing

11
Biggest Factor is Links to You!
The best links:
Are from trusted sites
Determined editorially
Have keywords in their link
Are from many different websites

12
Where Do You Get Links?
Internal links (from content)
Friends & family
Associations (donations)
Clients & Suppliers
Business Directories
Blogs or Articles
Press Releases
Social Profiles
Twitter, LinkedIn, Naymz, Google,
123People, Businessweek, etc.

13
It All Starts with Great Content
Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
Build content around your keywords
Add real value to the reader
Unique
Informative
Entertaining
Who do you link to from the content?
Good neighbors
It’s your reputation
Get links back!

14
You Are Now a Publisher!
Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
If you have a website, understand that you are now a publisher.
Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
Customers start relying on you for your expertise as you become the trusted solution in your industry.
Today’s marketing is now about online content & publishing

15
Some Content Ideas
A Blog
White Paper Series
eBooks
Case Studies
Interviews
Infographics
News Releases
Contests
eNewsletters
Community Forums
Podcasts
Videos
Webcasts/Webinars

16
You Must Have a Blog
Company Blogs:
Gives you a vehicle to post new content
Allows for internal linking
Keeps the search engines coming back – have 434% more indexed pages
Have 2X as many backlinks
Your site gets 55% more traffic

17
And What About Social Media?
Understand who your customer is and where they are online.
Develop consistent, relevant content in multiple channels.
Let go of all control. Let your ideas spread.
People share your ideas, link to your content.
Content is found through social media and search engines (YouTube, Twitter & Facebook)

18
Staggering Statistics
Over 175 million users log into Facebook every 24 hours
There are more than 3.5 billion pieces of content shared each week on Facebook
Twitter now has more than 75 million user accounts
600 tweets are produced every second
Over 60 million people are on LinkedIn

19
How Does Social Influence Links?
Real-time links (Twitter & Facebook)
Social news links (Digg, Reddit, Delicious)
Can influence the actual rankings for your website
Provide Backlinks (but short term value)
Mentions & Signals

20
Source http://www.dailybloggr.com/social-media-cheat-sheet.gif

21
Get Started: Figure Out Who Your Audience Is
Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

6/1/2010
22

23

24
Conclusion
Create great content for your website visitors and link partners
Optimize your webpages for Google & Google Places
Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)
Go to local events to learn more and network with PEOPLE

25
Good Resources
SEO Guide
http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php
SEO Educational Videos:
http://www.verticalmeasures.com/resources/seo-tutorial-videos/
Online Marketing & Related Webinars:
http://www.verticalmeasures.com/webinars/

Contact Information
888-476-1881
Facebook.Com/VerticalMeasures
LinkedIn.Com/In/ArnieKuenn
Join Our LinkedIn Group: Vertical Measures
www.verticalmeasures.com
26
Questions?
It’s Link Exchange Time!

Services (accounting, legal, employment)
Ecommerce (selling lots of products)
Agencies (SEO, interactive, PR)
Education (private, public, career)
Financial (mortgage, real estate, banking)
Other industries?
27
Link Exchange

28
Thank You
Visit
www.onlinemarketingsummit.com
for more information
Follow us @OMSummit

http://blog.diyseo.com	3539
http://upcity.com	1044
http://blog.websourcing.fr	10
http://webcache.googleusercontent.com	6
http://translate.googleusercontent.com	3
http://www.slideshare.net	2
url_unknown	1

Social Media for SEO and Link Building - Arnie Kuenn, Vertical Measures

by Online Marketing Summit on Jul 20, 2010

Accessibility

Upload Details

Usage Rights

7 Embeds 4,605

Statistics

Social Media for SEO and Link Building - Arnie Kuenn, Vertical Measures Presentation Transcript