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Social Media for SEO and Link Building - Arnie Kuenn, Vertical Measures
 

Social Media for SEO and Link Building - Arnie Kuenn, Vertical Measures

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Social Media for SEO and Link Building ...

Social Media for SEO and Link Building

Most people find their products or services via search engine. And real-time search includes social media results. So how can you leverage the best of both worlds? Learn how to optimize your social profiles for search, which industry specific sites might be best utilized as a part of your social media campaign, and to use social media as a link building technique.

* Arnie Kuenn, President, Vertical Measures

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    Social Media for SEO and Link Building - Arnie Kuenn, Vertical Measures Social Media for SEO and Link Building - Arnie Kuenn, Vertical Measures Presentation Transcript

    • Online Marketing Summit
      Social Media for
      SEO & Link Building
      Arnie Kuenn
      @ArnieK
      President
      Vertical Measures
      1
    • 2
      A Few Quick Questions(Know your audience)
      • How many of you consider yourself pretty good at Social Media?
      • How many of you consider yourself pretty good at SEO?
      • How about Link Building?
      • How many of you are looking for easy ways to get lots of business from your website?
      Twitter: @ArnieK @VerticalMeasure
    • 3
      My Background
      (Know your presenter)
      • Internet marketing for 12+ years
      • Formed Vertical Measures 4 years ago
      • Primarily an Internet marketing company but specialize in link building.
      • We have 80+ clients from all around the world >> SEO, link building, content & social media marketing
      Twitter: @ArnieK @VerticalMeasure
    • When someone types a keyword into the search box, there are only two possible outcomes:
      They will find you.
      They will find your competitor.
      4
      Optimizing for Search is Critical
      Twitter: @ArnieK @VerticalMeasure
    • 5
      Search Engine Results Page
      Indented Listing
      Local Listing
      Twitter: @ArnieK @VerticalMeasure
    • 6
      Why Care About Search?
      • The #1 position will get clicked 34% of the time!
      • Natural search results receive many more clicks than paid search
      • Your customers are looking for you online (directions, phone #, products, services, etc.)
      • eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…
      Source: Did-it, Enquiro, and Eyetools.
      Twitter: @ArnieK @VerticalMeasure
      • Organic search traffic can be so valuable, it can sustain an entire business, even locally.
      • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
      7
      Search Marketing Reality
      Twitter: @ArnieK @VerticalMeasure
    • 8
      How Does it Work Today?
      Bot or Spider
      Twitter: @ArnieK @VerticalMeasure
    • 9
      What Does It Look For?
      Title tag
      URL
      H1 tag
      Content
      Bold
      Meta Description
      Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
      Twitter: @ArnieK @VerticalMeasure
    • 10
      Search Engine Results
      Indented Listing
      Twitter: @ArnieK @VerticalMeasure
    • 11
      Biggest Factor is Links to You!
      The best links:
      • Are from trusted sites
      • Determined editorially
      • Have keywords in their link
      • Are from many different websites
      Twitter: @ArnieK @VerticalMeasure
    • 12
      Where Do You Get Links?
      • Internal links (from content)
      • Friends & family
      • Associations (donations)
      • Clients & Suppliers
      • Business Directories
      • Blogs or Articles
      • Press Releases
      • Social Profiles
      • Twitter, LinkedIn, Naymz, Google,
      • 123People, Businessweek, etc.
      Twitter: @ArnieK @VerticalMeasure
    • 13
      It All Starts with Great Content
      • Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
      • Build content around your keywords
      • Add real value to the reader
      • Unique
      • Informative
      • Entertaining
      • Who do you link to from the content?
      • Good neighbors
      • It’s your reputation
      • Get links back!
      Twitter: @ArnieK @VerticalMeasure
    • 14
      You Are Now a Publisher!
      • Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
      • If you have a website, understand that you are now a publisher.
      • Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
      • Customers start relying on you for your expertise as you become the trusted solution in your industry.
      • Today’s marketing is now about online content & publishing
      Twitter: @ArnieK @VerticalMeasure
    • 15
      Some Content Ideas
      A Blog
      White Paper Series
      eBooks    
      Case Studies
      Interviews
      Infographics
      News Releases
      Contests
      eNewsletters
      Community Forums
      Podcasts
      Videos 
      Webcasts/Webinars
      Twitter: @ArnieK @VerticalMeasure
    • 16
      You Must Have a Blog
      Company Blogs:
      • Gives you a vehicle to post new content
      • Allows for internal linking
      • Keeps the search engines coming back – have 434% more indexed pages
      • Have 2X as many backlinks
      • Your site gets 55% more traffic
      Twitter: @ArnieK @VerticalMeasure
    • 17
      And What About Social Media?
      • Understand who your customer is and where they are online.
      • Develop consistent, relevant content in multiple channels.
      • Let go of all control. Let your ideas spread.
      • People share your ideas, link to your content.
      • Content is found through social media and search engines (YouTube, Twitter & Facebook)
      Twitter: @ArnieK @VerticalMeasure
    • 18
      Staggering Statistics
      • Over 175 million users log into Facebook every 24 hours
      • There are more than 3.5 billion pieces of content shared each week on Facebook
      • Twitter now has more than 75 million user accounts
      • 600 tweets are produced every second
      • Over 60 million people are on LinkedIn
      Twitter: @ArnieK @VerticalMeasure
    • 19
      How Does Social Influence Links?
      • Real-time links (Twitter & Facebook)
      • Social news links (Digg, Reddit, Delicious)
      • Can influence the actual rankings for your website
      • Provide Backlinks (but short term value)
      • Mentions & Signals
      Twitter: @ArnieK @VerticalMeasure
    • 20
      Source http://www.dailybloggr.com/social-media-cheat-sheet.gif
      Twitter: @ArnieK @VerticalMeasure
    • 21
      Get Started: Figure Out Who Your Audience Is
      Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
      Twitter: @ArnieK @VerticalMeasure
    • 6/1/2010
      22
    • 23
      Twitter: @ArnieK @VerticalMeasure
    • 24
      Conclusion
      • Create great content for your website visitors and link partners
      • Optimize your webpages for Google & Google Places
      • Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)
      • Go to local events to learn more and network with PEOPLE
      Twitter: @ArnieK @VerticalMeasure
    • 25
      Good Resources
      • SEO Guide
      • http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php
      • SEO Educational Videos:
      • http://www.verticalmeasures.com/resources/seo-tutorial-videos/
      • Online Marketing & Related Webinars:
      • http://www.verticalmeasures.com/webinars/
      Twitter: @ArnieK @VerticalMeasure
    • Contact Information
      • 888-476-1881
      • Facebook.Com/VerticalMeasures
      • LinkedIn.Com/In/ArnieKuenn
      • Join Our LinkedIn Group: Vertical Measures
      • www.verticalmeasures.com
      26
      Questions?
      It’s Link Exchange Time!
      Twitter: @ArnieK @VerticalMeasure
      • Services (accounting, legal, employment)
      • Ecommerce (selling lots of products)
      • Agencies (SEO, interactive, PR)
      • Education (private, public, career)
      • Financial (mortgage, real estate, banking)
      • Other industries?
      27
      Link Exchange
      Twitter: @ArnieK @VerticalMeasure
    • 28
      Thank You
      Visit
      www.onlinemarketingsummit.com
      for more information
      Follow us @OMSummit