How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility - HubSpot

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How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility …

How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility

Content marketing and other online marketing strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this session will guide you on the right path, explaining what strategies and tactics work best and why.

* Kipp Bodnar, Inbound Marketing Manager, HubSpot

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  • Perfect and Late equals failure
  • You have to Stand For Something
  • What is the point of all these graphs? Your business should be a vertically integrated publisher.

Transcript

  • 1. Online Marketing Summit
    Atlanta | July 14, 2010
    How to Leverage Blogs to Increase Your Search Engine Visibility
    Kipp BodnarInbound Marketing ManagerHubSpot
    @kbodnar32
    http://bit.ly/ATLblogging
    1
  • 2. 20%
  • 3. 80 Million Searches Per Day Are New
    Source: Wikipedia
  • 4.
  • 5. “Links are the Currency of the Social Web”
  • 6. Grow Google Indexed Pages
    Median Monthly Leads by Range of Google Indexed Pages
    • 236%
    Median Monthly Leads**
    Indexed Pages in Google – Ranges*
    *Each range includes an equal number of customers
    **Includes 3 months of lead data (11/09 – 1/10)
    6
  • 7. Create Enough Blog Content
    7
    Impact of Blog Size* on Monthly Leads
    This group does no better than customers without blogs
    Median Monthly Leads
    # of Blog Articles Ranges**
    Sample size: 762 customers.
    *Based on Blog articles available at the beginning of the month over a 3 month period (12/1/09 – 2/1/10)
    **Each range includes article data for approximately 25% of customers.
  • 8. 3 Rules For Compelling Content
    Image Credit: Ana Santos
  • 9. Create Content People Aren’t Looking For Yet
    Photo Credit: Dawn
  • 10. Perfection Is Failure
    Photo Credit: Tastybit
  • 11. Pick A Side
    Photo Credit: a4gpa
  • 12. Make 95% of Your Content Free
    Photo Credit: tsmall
  • 13. Use 5% of Your Best Content To Drive Leads
    Photo Credit: Kelly Sue
  • 14. Guide Users With Content
    and Call To Actions
    Photo Credit: extranoise
  • 15. 3 Characteristics of a Great Business Blog
    7/14/2010
    15
  • 16. 7/14/2010
    16
    Think Like The Best Trade Magazine In Your Industry
    Photo Credit: TiagøRibeiro
  • 17. 7/14/2010
    17
    A Blog MUST Be Part Of Your Business Website
  • 18. 7/14/2010
    18
    Get The Entire
    Organization Involved
    Photo Credit: batmoo
  • 19. 7/14/2010
    19
    Blogging and Search
  • 20. 7/14/2010
    20
    Write Guest Posts To Build Links
  • 21. 7/14/2010
    21
    Blog About Long-Tail Keywords
  • 22. 7/14/2010
    22
    Websitegrader.com To Optimize On Page SEO
  • 23. 7/14/2010
    23
    Generating Blog Leads
  • 24. Become Vertically Integrated Publisher
    You are a vertically integrated publisher
  • 25. Leads Tripled When CTA Added To Posts
    25
  • 26. 7/14/2010
    26
  • 27. 7/14/2010
    27
  • 28. 7/14/2010
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  • 29. Give Calls-To-Action Context
  • 30. Understand Lead and Traffic Segmentation
  • 31. Segment Your Social Sources Conversion Rates
  • 32. 7/14/2010
    32
    Final Thought
  • 33. Would You Read It?
    Photo Credit: moriza
  • 34. ?’s