Lead Management in the Face of the New B2B Buyer
B2B buyers have more information than ever before, and as a result are controlling the B2B buying process. Marketers must adapt when it comes to how they manage buyer dialogue, primarily in the area of Lead Management. This session will take you through the shift the B2B buyer has undergone and a step-by-step process for better lead management of this new dynamic.
Jay Hidalgo, CEO, The Annuitas Group