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Social Integration - Sundeep Kapur
 

Social Integration - Sundeep Kapur

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The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key ...

The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.

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    Social Integration - Sundeep Kapur Social Integration - Sundeep Kapur Presentation Transcript

    • Social Integration:Creating Interactive Conversations Across Channels
    • 5 Things You Should Be Doing
      • Finding new consumers
      • Effective on-boarding or getting to know them
      • Giving them nuggets of information to share
      • Cutting costs to fund your program
      • Driving attributable revenue
    • Sundeep Kapur
      I practice, I learn, I teach
      • Sundeep.Kapur@ncr.com
      • 803.939.2524
      • Twitter: @emailyogi
      • LinkedIn: Sundeep Kapur
      • Facebook: Email Yogi
      3
    • The Power of UGC!
      Use social media to create content and interaction.
      Interaction will be positive and negative, don’t fear negative reviews.
      The interaction should be real!
    • 3 Traditional Channels
      Self-service
      Paper
      Person
    • 3 Emerging Channels
      Mobile
      Social Media
      Email
    • Getting Started
      From simple integration to complex integration, one step at a time…
    • Print and Social Media
    • Email and Social Media
    • Email, Mobile and Social Media
    • Email, Mobile, Self-service and Social Media
    • Email, Social Media and Call Center
    • Email, Social Media, Self-service, Call Center and Print
    • 3 Types of Messages
      Thank you!
      • Informational
      • Transactional
      • Offer
      Take each of your channels, write use-cases to cover the 3 types of messages, and make sure you cross channels.
    • Preferences Are Key
    • Give your channels access to the data and information so they appear intelligent
    • Show a sense of urgency to respond to the consumer
    • Do You Know the 7 Mistakes Guys Make on the First Date?
    • Key Takeaways
      Intrigue & incentive
      Remember preferences
      Be timely & relevant
      Listen & communicate across channels
      Create a first responders club
    • Thank You
      Creating Interactive Conversations Across Channels
      SundeepKapur
      VP of Strategic Marketing
      Sundeep.Kapur@ncr.com
      @emailyogi
      Connect with me on LinkedIn
      Social Integration