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Social Integration - Sundeep Kapur
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Social Integration - Sundeep Kapur

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The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key ...

The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.

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Social Integration - Sundeep Kapur Social Integration - Sundeep Kapur Presentation Transcript

  • Social Integration:Creating Interactive Conversations Across Channels
  • 5 Things You Should Be Doing
    • Finding new consumers
    • Effective on-boarding or getting to know them
    • Giving them nuggets of information to share
    • Cutting costs to fund your program
    • Driving attributable revenue
  • Sundeep Kapur
    I practice, I learn, I teach
    • Sundeep.Kapur@ncr.com
    • 803.939.2524
    • Twitter: @emailyogi
    • LinkedIn: Sundeep Kapur
    • Facebook: Email Yogi
    3
  • The Power of UGC!
    Use social media to create content and interaction.
    Interaction will be positive and negative, don’t fear negative reviews.
    The interaction should be real!
  • 3 Traditional Channels
    Self-service
    Paper
    Person
  • 3 Emerging Channels
    Mobile
    Social Media
    Email
  • Getting Started
    From simple integration to complex integration, one step at a time…
  • Print and Social Media
  • Email and Social Media
  • Email, Mobile and Social Media
  • Email, Mobile, Self-service and Social Media
  • Email, Social Media and Call Center
  • Email, Social Media, Self-service, Call Center and Print
  • 3 Types of Messages
    Thank you!
    • Informational
    • Transactional
    • Offer
    Take each of your channels, write use-cases to cover the 3 types of messages, and make sure you cross channels.
  • Preferences Are Key
  • Give your channels access to the data and information so they appear intelligent
  • Show a sense of urgency to respond to the consumer
  • Do You Know the 7 Mistakes Guys Make on the First Date?
  • Key Takeaways
    Intrigue & incentive
    Remember preferences
    Be timely & relevant
    Listen & communicate across channels
    Create a first responders club
  • Thank You
    Creating Interactive Conversations Across Channels
    SundeepKapur
    VP of Strategic Marketing
    Sundeep.Kapur@ncr.com
    @emailyogi
    Connect with me on LinkedIn
    Social Integration