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Social Integration:Creating Interactive Conversations Across Channels<br />
5 Things You Should Be Doing<br /><ul><li>Finding new consumers
Effective on-boarding or getting to know them
Giving them nuggets of information to share
Cutting costs to fund your program
Driving attributable revenue</li></li></ul><li>Sundeep Kapur<br />I practice, I learn, I teach<br /><ul><li>Sundeep.Kapur@...
803.939.2524
Twitter: @emailyogi
LinkedIn: Sundeep Kapur
Facebook: Email Yogi</li></ul>3<br />
The Power of UGC!<br />Use social media to create content and interaction. <br />Interaction will be positive and negative...
3 Traditional Channels <br />Self-service<br />Paper<br />Person<br />
3 Emerging Channels<br />Mobile	<br />Social Media	<br />Email<br />
Getting Started<br />From simple integration to complex integration, one step at a time…<br />
Print and Social Media <br />
Email and Social Media <br />
Email, Mobile and Social Media <br />
Email, Mobile, Self-service and Social Media<br />
Email, Social Media and Call Center<br />
Email, Social Media, Self-service, Call Center and Print<br />
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Social Integration - Sundeep Kapur

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The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.

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Transcript of "Social Integration - Sundeep Kapur"

  1. 1. Social Integration:Creating Interactive Conversations Across Channels<br />
  2. 2. 5 Things You Should Be Doing<br /><ul><li>Finding new consumers
  3. 3. Effective on-boarding or getting to know them
  4. 4. Giving them nuggets of information to share
  5. 5. Cutting costs to fund your program
  6. 6. Driving attributable revenue</li></li></ul><li>Sundeep Kapur<br />I practice, I learn, I teach<br /><ul><li>Sundeep.Kapur@ncr.com
  7. 7. 803.939.2524
  8. 8. Twitter: @emailyogi
  9. 9. LinkedIn: Sundeep Kapur
  10. 10. Facebook: Email Yogi</li></ul>3<br />
  11. 11. The Power of UGC!<br />Use social media to create content and interaction. <br />Interaction will be positive and negative, don’t fear negative reviews. <br />The interaction should be real!<br />
  12. 12. 3 Traditional Channels <br />Self-service<br />Paper<br />Person<br />
  13. 13. 3 Emerging Channels<br />Mobile <br />Social Media <br />Email<br />
  14. 14. Getting Started<br />From simple integration to complex integration, one step at a time…<br />
  15. 15. Print and Social Media <br />
  16. 16. Email and Social Media <br />
  17. 17. Email, Mobile and Social Media <br />
  18. 18. Email, Mobile, Self-service and Social Media<br />
  19. 19. Email, Social Media and Call Center<br />
  20. 20. Email, Social Media, Self-service, Call Center and Print<br />
  21. 21. 3 Types of Messages<br />Thank you!<br /><ul><li>Informational
  22. 22. Transactional
  23. 23. Offer</li></ul>Take each of your channels, write use-cases to cover the 3 types of messages, and make sure you cross channels. <br />
  24. 24. Preferences Are Key<br />
  25. 25. Give your channels access to the data and information so they appear intelligent<br />
  26. 26. Show a sense of urgency to respond to the consumer<br />
  27. 27. Do You Know the 7 Mistakes Guys Make on the First Date?<br />
  28. 28. Key Takeaways<br />Intrigue & incentive<br />Remember preferences<br />Be timely & relevant<br />Listen & communicate across channels<br />Create a first responders club<br />
  29. 29. Thank You<br />Creating Interactive Conversations Across Channels<br />SundeepKapur<br />VP of Strategic Marketing <br />Sundeep.Kapur@ncr.com<br />@emailyogi<br />Connect with me on LinkedIn<br />Social Integration<br />

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