A How-To Guide to Social MediaAugust 10, 2009 Hallie Janssen Vice President 503.595.6050x221 firstname.lastname@example.org Twitter: @hallie_janssen Anvil Media, Inc.
Agenda 1:00-1:15pm: Introductions and Expectations 1:15-1:45pm: Overview of Social Media 1:45-2:00pm: How to Lurk and Listen 2:00-2:30pm: Retrevo Case Study 2:30-2:45pm: Twitter 2:45-3:00pm: Facebook 3:00-3:15pm: LinkedIn 3:15-3:30pm: YouTube, Flickr, Digg, delicious, & more 3:30-4:00pm: PC World & Macworld Case Study 4:00-4:15pm: Oregon State University Case Study 4:15-4:30pm: Tracking and Analytics
About Instructor Optimized first site in 1998 Technology and consumer background Lead agency and in-house teams Teach courses at Portland State University Lead social media and search engine trainings SEMpdx board member
About Anvil Media, Inc. Search engine marketing agency Specialize in SEO, PPC & SMM Founded in 2000 13 employees 40 clients PBJ 10th Fastest Growing Company 2007 PBJ 10th Most Philanthropic Company 2007
What is Social Media? Definitions: Social = relating to humans and society i.e. consumers Media = medium used to store and deliver information or data i.e. Wordpress, Twitter, Facebook, Flickr, YouTube, etc Social Media = Internet-based tools for sharing and discussing information among human beings.
Social Media: Categories Forums: Google Groups Networking: LinkedIn, Facebook Blogs: WordPress, Typepad RSS: Bloglines, Newsgator Media Sharing: Flickr, YouTube Bookmarking: Delicious Expert Communities: Yahoo! Answers Wiki: Wikipedia, AboutUs Microblogging: Twitter
Twitter 101 Replies: “@” used when you want to respond to someone else’s Tweet. Direct Message: “DM” private message seen only by the person you specify Hashtags: Used to group topics & easily find conversation threads using Twitter Search Retweet: “RT” sharing someone else’s tweet with your own followers URL Shortners: Due to character limits, shrink lengthy URL’s using bit.ly or another service.
Case Study: Oregon State University Objective: Increase engagement & awareness in creative way Find a low cost way to reach audience Strategy: Engage in all social media forms Test concept before announcing Use crowd sourcing techniques to test Find passionate & affordable talent to manage content Learnings Along the Way: Don’t need an expert on the front lines Already had Facebook presence, had to create second page Already had LinkedIn group, more successful
Case Study: Oregon State University Success: Coverage from Mashable EduStyle award Increase in admissions Increase in fans, followers, subscribers