Your SlideShare is downloading. ×
Online Marketing Summit<br />Atlanta | July 14, 2010<br />MORE Top 10 Usability Mistakes Not to Make<br />Thanh Nguyen, Us...
Who Am I?<br />Thanh NguyenUsability DirectorBusinessOnLine<br />Education<br />Degree in Cognitive Science Specializing i...
Twitter<br />@bolteamu<br />#OMSATL<br />
Raise your hand if you have sat in any of my previous sessions!<br />7/14/2010<br />4<br />
Let’s wake up your pre-frontal cortex!<br />5<br />
Do not make your website look like it was made by a used car salesman<br />Do not wrongly use the principle of proximity<b...
Top 10 Usability Mistakes of 2010<br />7/14/2010<br />7<br />
Not including a search box<br />8<br />#1<br />
7/14/2010<br />9<br />
7/14/2010<br />10<br />
Not using the principle of containers<br />11<br />#2<br />
The principle of containers: things that are within the same container are perceived as sharing the same meaning or belong...
7/14/2010<br />13<br />
7/14/2010<br />14<br />
7/14/2010<br />15<br />
Not using your audience’s nomenclature for your links<br />16<br />#3<br />
7/14/2010<br />17<br />
7/14/2010<br />18<br />
7/14/2010<br />19<br />
Not using the principle of size<br />20<br />#4<br />
7/14/2010<br />21<br />
7/14/2010<br />22<br />
Other methods of guiding attention:color (esp. red)animationsaturationimagesbolded texticons<br />7/14/2010<br />23<br />
Not giving clear cues to the next step<br />24<br />#5<br />
7/14/2010<br />25<br />
Asking for too much information in your forms<br />26<br />#6<br />
7/14/2010<br />27<br />
Not denoting what has been clicked and what hasn’t<br />28<br />#7<br />
Not dividing information into 5 – 9 meaningful chunks (it’s that important)<br />29<br />#8<br />
Not allowing users to continue as guests during the checkout process<br />32<br />#9<br />
7/14/2010<br />33<br />
Not creating a mobile version of your site<br />34<br />#10<br />
35<br />Big opportunity in mobile<br />Source: comscore<br />
Summary<br />7/14/2010<br />36<br />
Not including a search box<br />Not using the principle of containers<br />Not using your audience’s nomenclature for your...
Questions?<br />7/14/2010<br />38<br />
Let’s share- what have you learned?<br />7/14/2010<br />39<br />
Housekeeping … to get the slides<br /> 	Request a 1-on-1 lab online<br />   Give me your business card<br />1<br />http://...
<ul><li>Thanh NguyenUsability Director, C.U.A.BusinessOnLine
Blog: http://www.businessol.com/usability-blog/
Upcoming SlideShare
Loading in...5
×

Top 10 Usability Mistakes Not to Make - Business OnLine

1,095

Published on

Top 10 Usability Mistakes Not to Make

Often times, simple elements and usability principals are often overlooked or forgotten when creating a web design strategy or when going through a website redesign. This occurs because a website is not designed in a vacuum with one individual owning all aspects of the website. This session offers insightful advice on the top 10 usability problems to avoid in 2010.

* Thanh Nguyen, Senior Usability Engineer, BusinessOnline

Published in: Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,095
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Top 10 Usability Mistakes Not to Make - Business OnLine"

  1. 1. Online Marketing Summit<br />Atlanta | July 14, 2010<br />MORE Top 10 Usability Mistakes Not to Make<br />Thanh Nguyen, Usability DirectorBusinessOnLine<br />1<br />
  2. 2. Who Am I?<br />Thanh NguyenUsability DirectorBusinessOnLine<br />Education<br />Degree in Cognitive Science Specializing in Human Computer Interaction<br />Computer Science Degree<br />HFI Certified – Featured C.U.A of the Month for April<br />Brands: Honeywell, Watkins, Zodiac, RailEurope, American Red Cross, Sybase, Workday, PlayStation, ISBN<br />
  3. 3. Twitter<br />@bolteamu<br />#OMSATL<br />
  4. 4. Raise your hand if you have sat in any of my previous sessions!<br />7/14/2010<br />4<br />
  5. 5. Let’s wake up your pre-frontal cortex!<br />5<br />
  6. 6. Do not make your website look like it was made by a used car salesman<br />Do not wrongly use the principle of proximity<br />Not using the principle of color<br />Not creating a clear starting point<br />Not using lines to separate content<br />Not dividing information into 5 - 9 meaningful chunks<br />Not denoting what is clickable and what isn’t<br />Not saving data in forms when user hits the back button<br />Not allowing users to control their own experience<br />Not doing user testing<br />6<br />Top 10 Mistakes of 2009<br />
  7. 7. Top 10 Usability Mistakes of 2010<br />7/14/2010<br />7<br />
  8. 8. Not including a search box<br />8<br />#1<br />
  9. 9. 7/14/2010<br />9<br />
  10. 10. 7/14/2010<br />10<br />
  11. 11. Not using the principle of containers<br />11<br />#2<br />
  12. 12. The principle of containers: things that are within the same container are perceived as sharing the same meaning or belonging together<br />7/14/2010<br />12<br />
  13. 13. 7/14/2010<br />13<br />
  14. 14. 7/14/2010<br />14<br />
  15. 15. 7/14/2010<br />15<br />
  16. 16. Not using your audience’s nomenclature for your links<br />16<br />#3<br />
  17. 17. 7/14/2010<br />17<br />
  18. 18. 7/14/2010<br />18<br />
  19. 19. 7/14/2010<br />19<br />
  20. 20. Not using the principle of size<br />20<br />#4<br />
  21. 21. 7/14/2010<br />21<br />
  22. 22. 7/14/2010<br />22<br />
  23. 23. Other methods of guiding attention:color (esp. red)animationsaturationimagesbolded texticons<br />7/14/2010<br />23<br />
  24. 24. Not giving clear cues to the next step<br />24<br />#5<br />
  25. 25. 7/14/2010<br />25<br />
  26. 26. Asking for too much information in your forms<br />26<br />#6<br />
  27. 27. 7/14/2010<br />27<br />
  28. 28. Not denoting what has been clicked and what hasn’t<br />28<br />#7<br />
  29. 29. Not dividing information into 5 – 9 meaningful chunks (it’s that important)<br />29<br />#8<br />
  30. 30.
  31. 31.
  32. 32. Not allowing users to continue as guests during the checkout process<br />32<br />#9<br />
  33. 33. 7/14/2010<br />33<br />
  34. 34. Not creating a mobile version of your site<br />34<br />#10<br />
  35. 35. 35<br />Big opportunity in mobile<br />Source: comscore<br />
  36. 36. Summary<br />7/14/2010<br />36<br />
  37. 37. Not including a search box<br />Not using the principle of containers<br />Not using your audience’s nomenclature for your links<br />Not using the principle of size<br />Not giving clear cues to the next step<br />Not denoting what has been clicked and what hasn’t<br />Asking for too much information in qualification forms<br />Not dividing information into 5 – 9 meaningful chunks (it’s that important)<br />Not allowing users to continue as guests during the checkout process<br />Not creating a mobile version of your site<br />37<br />Sumary: Top 10 Mistakes of 2010<br />
  38. 38. Questions?<br />7/14/2010<br />38<br />
  39. 39. Let’s share- what have you learned?<br />7/14/2010<br />39<br />
  40. 40. Housekeeping … to get the slides<br /> Request a 1-on-1 lab online<br /> Give me your business card<br />1<br />http://www.businessol.com/forms/labs<br />2<br />Follow the BusinessOnLine User Experience team on Twitter at:<br />@bolteamu<br />If you like this session, please tweet about it with the following hashtag:<br />#OMSATL<br />
  41. 41. <ul><li>Thanh NguyenUsability Director, C.U.A.BusinessOnLine
  42. 42. Blog: http://www.businessol.com/usability-blog/
  43. 43. White Paper – Even More Top 10 Usability Mistakes</li></ul>Thank You<br />
  44. 44. 42<br />Thank You<br />Visit<br />www.onlinemarketingsummit.com<br />for more information<br /> Follow us @OMSummit<br />

×