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Top 10 Usability Mistakes Not to Make - Business OnLine
 

Top 10 Usability Mistakes Not to Make - Business OnLine

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Top 10 Usability Mistakes Not to Make ...

Top 10 Usability Mistakes Not to Make

Often times, simple elements and usability principals are often overlooked or forgotten when creating a web design strategy or when going through a website redesign. This occurs because a website is not designed in a vacuum with one individual owning all aspects of the website. This session offers insightful advice on the top 10 usability problems to avoid in 2010.

* Thanh Nguyen, Senior Usability Engineer, BusinessOnline

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    Top 10 Usability Mistakes Not to Make - Business OnLine Top 10 Usability Mistakes Not to Make - Business OnLine Presentation Transcript

    • Online Marketing Summit
      Atlanta | July 14, 2010
      MORE Top 10 Usability Mistakes Not to Make
      Thanh Nguyen, Usability DirectorBusinessOnLine
      1
    • Who Am I?
      Thanh NguyenUsability DirectorBusinessOnLine
      Education
      Degree in Cognitive Science Specializing in Human Computer Interaction
      Computer Science Degree
      HFI Certified – Featured C.U.A of the Month for April
      Brands: Honeywell, Watkins, Zodiac, RailEurope, American Red Cross, Sybase, Workday, PlayStation, ISBN
    • Twitter
      @bolteamu
      #OMSATL
    • Raise your hand if you have sat in any of my previous sessions!
      7/14/2010
      4
    • Let’s wake up your pre-frontal cortex!
      5
    • Do not make your website look like it was made by a used car salesman
      Do not wrongly use the principle of proximity
      Not using the principle of color
      Not creating a clear starting point
      Not using lines to separate content
      Not dividing information into 5 - 9 meaningful chunks
      Not denoting what is clickable and what isn’t
      Not saving data in forms when user hits the back button
      Not allowing users to control their own experience
      Not doing user testing
      6
      Top 10 Mistakes of 2009
    • Top 10 Usability Mistakes of 2010
      7/14/2010
      7
    • Not including a search box
      8
      #1
    • 7/14/2010
      9
    • 7/14/2010
      10
    • Not using the principle of containers
      11
      #2
    • The principle of containers: things that are within the same container are perceived as sharing the same meaning or belonging together
      7/14/2010
      12
    • 7/14/2010
      13
    • 7/14/2010
      14
    • 7/14/2010
      15
    • Not using your audience’s nomenclature for your links
      16
      #3
    • 7/14/2010
      17
    • 7/14/2010
      18
    • 7/14/2010
      19
    • Not using the principle of size
      20
      #4
    • 7/14/2010
      21
    • 7/14/2010
      22
    • Other methods of guiding attention:color (esp. red)animationsaturationimagesbolded texticons
      7/14/2010
      23
    • Not giving clear cues to the next step
      24
      #5
    • 7/14/2010
      25
    • Asking for too much information in your forms
      26
      #6
    • 7/14/2010
      27
    • Not denoting what has been clicked and what hasn’t
      28
      #7
    • Not dividing information into 5 – 9 meaningful chunks (it’s that important)
      29
      #8
    • Not allowing users to continue as guests during the checkout process
      32
      #9
    • 7/14/2010
      33
    • Not creating a mobile version of your site
      34
      #10
    • 35
      Big opportunity in mobile
      Source: comscore
    • Summary
      7/14/2010
      36
    • Not including a search box
      Not using the principle of containers
      Not using your audience’s nomenclature for your links
      Not using the principle of size
      Not giving clear cues to the next step
      Not denoting what has been clicked and what hasn’t
      Asking for too much information in qualification forms
      Not dividing information into 5 – 9 meaningful chunks (it’s that important)
      Not allowing users to continue as guests during the checkout process
      Not creating a mobile version of your site
      37
      Sumary: Top 10 Mistakes of 2010
    • Questions?
      7/14/2010
      38
    • Let’s share- what have you learned?
      7/14/2010
      39
    • Housekeeping … to get the slides
      Request a 1-on-1 lab online
      Give me your business card
      1
      http://www.businessol.com/forms/labs
      2
      Follow the BusinessOnLine User Experience team on Twitter at:
      @bolteamu
      If you like this session, please tweet about it with the following hashtag:
      #OMSATL
      • Thanh NguyenUsability Director, C.U.A.BusinessOnLine
      • Blog: http://www.businessol.com/usability-blog/
      • White Paper – Even More Top 10 Usability Mistakes
      Thank You
    • 42
      Thank You
      Visit
      www.onlinemarketingsummit.com
      for more information
      Follow us @OMSummit