Top 10 Usability Mistakes Not to Make - Business OnLine

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Top 10 Usability Mistakes Not to Make …

Top 10 Usability Mistakes Not to Make

Often times, simple elements and usability principals are often overlooked or forgotten when creating a web design strategy or when going through a website redesign. This occurs because a website is not designed in a vacuum with one individual owning all aspects of the website. This session offers insightful advice on the top 10 usability problems to avoid in 2010.

* Thanh Nguyen, Senior Usability Engineer, BusinessOnline

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  • 1. Online Marketing Summit
    Atlanta | July 14, 2010
    MORE Top 10 Usability Mistakes Not to Make
    Thanh Nguyen, Usability DirectorBusinessOnLine
    1
  • 2. Who Am I?
    Thanh NguyenUsability DirectorBusinessOnLine
    Education
    Degree in Cognitive Science Specializing in Human Computer Interaction
    Computer Science Degree
    HFI Certified – Featured C.U.A of the Month for April
    Brands: Honeywell, Watkins, Zodiac, RailEurope, American Red Cross, Sybase, Workday, PlayStation, ISBN
  • 3. Twitter
    @bolteamu
    #OMSATL
  • 4. Raise your hand if you have sat in any of my previous sessions!
    7/14/2010
    4
  • 5. Let’s wake up your pre-frontal cortex!
    5
  • 6. Do not make your website look like it was made by a used car salesman
    Do not wrongly use the principle of proximity
    Not using the principle of color
    Not creating a clear starting point
    Not using lines to separate content
    Not dividing information into 5 - 9 meaningful chunks
    Not denoting what is clickable and what isn’t
    Not saving data in forms when user hits the back button
    Not allowing users to control their own experience
    Not doing user testing
    6
    Top 10 Mistakes of 2009
  • 7. Top 10 Usability Mistakes of 2010
    7/14/2010
    7
  • 8. Not including a search box
    8
    #1
  • 9. 7/14/2010
    9
  • 10. 7/14/2010
    10
  • 11. Not using the principle of containers
    11
    #2
  • 12. The principle of containers: things that are within the same container are perceived as sharing the same meaning or belonging together
    7/14/2010
    12
  • 13. 7/14/2010
    13
  • 14. 7/14/2010
    14
  • 15. 7/14/2010
    15
  • 16. Not using your audience’s nomenclature for your links
    16
    #3
  • 17. 7/14/2010
    17
  • 18. 7/14/2010
    18
  • 19. 7/14/2010
    19
  • 20. Not using the principle of size
    20
    #4
  • 21. 7/14/2010
    21
  • 22. 7/14/2010
    22
  • 23. Other methods of guiding attention:color (esp. red)animationsaturationimagesbolded texticons
    7/14/2010
    23
  • 24. Not giving clear cues to the next step
    24
    #5
  • 25. 7/14/2010
    25
  • 26. Asking for too much information in your forms
    26
    #6
  • 27. 7/14/2010
    27
  • 28. Not denoting what has been clicked and what hasn’t
    28
    #7
  • 29. Not dividing information into 5 – 9 meaningful chunks (it’s that important)
    29
    #8
  • 30.
  • 31.
  • 32. Not allowing users to continue as guests during the checkout process
    32
    #9
  • 33. 7/14/2010
    33
  • 34. Not creating a mobile version of your site
    34
    #10
  • 35. 35
    Big opportunity in mobile
    Source: comscore
  • 36. Summary
    7/14/2010
    36
  • 37. Not including a search box
    Not using the principle of containers
    Not using your audience’s nomenclature for your links
    Not using the principle of size
    Not giving clear cues to the next step
    Not denoting what has been clicked and what hasn’t
    Asking for too much information in qualification forms
    Not dividing information into 5 – 9 meaningful chunks (it’s that important)
    Not allowing users to continue as guests during the checkout process
    Not creating a mobile version of your site
    37
    Sumary: Top 10 Mistakes of 2010
  • 38. Questions?
    7/14/2010
    38
  • 39. Let’s share- what have you learned?
    7/14/2010
    39
  • 40. Housekeeping … to get the slides
    Request a 1-on-1 lab online
    Give me your business card
    1
    http://www.businessol.com/forms/labs
    2
    Follow the BusinessOnLine User Experience team on Twitter at:
    @bolteamu
    If you like this session, please tweet about it with the following hashtag:
    #OMSATL
  • 41.
    • Thanh NguyenUsability Director, C.U.A.BusinessOnLine
    • 42. Blog: http://www.businessol.com/usability-blog/
    • 43. White Paper – Even More Top 10 Usability Mistakes
    Thank You
  • 44. 42
    Thank You
    Visit
    www.onlinemarketingsummit.com
    for more information
    Follow us @OMSummit