Marketing in The Facebook Era<br />Preparing for a New Kind of Customer Relationship<br />Clara Shih<br />CEO of Hearsay a...
Follow along<br />#OMSBOS<br />@clarashih<br />http://facebook.com/thefacebookera<br />
Who am I?<br />Featured in the New York Times<br />Used as textbook at Harvard Business School<br />http://tinyurl.com/fac...
Welcome to The Facebook Era<br />facebook<br />475M users<br />22B minutes a day<br />linkedin<br />& twitter<br />50M eac...
Facebook is global and mainstream<br />
Social media is a top focus for business<br />73.5% of companies consider social media a top priority for 2010.<br />—CMO ...
Today<br />Psychology of Facebook<br />5 Business Use Cases<br />Q&A<br />
the psychology of facebook<br />
Facebook has become the template for our online identity<br />
Facebook Open Graph extends identity across the Web<br />
Meanwhile, user expectations have changed<br />
People trust friends most<br />
Facebook and Twitter are radically new modes of communication<br />
5 exciting business use cases<br />
1. Listening… and social crowdsourced customer service<br />
2. Hypertargeted , social marketing<br />
3. Replacing your (small business) website<br />
4. You can even order pizza on Facebook!<br />
5. Social relationship marketing & CRM<br />Hearsay – 2010<br />Social Marketing<br />CRM that is actually about customers...
Thank you<br />Clara Shih<br />CEO, Hearsay Labs<br />clara@hearsaylabs.com<br />http://hearsaylabs.com/summer<br />Featur...
Protecting privacy<br />
Evolving our metrics<br />Social CLV =CLVold<br />+  Word-of-mouth referrals<br />+  Customer support cost savings<br />+ ...
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Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih

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Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship

The holy grail for marketers is a 100% response rate for their campaigns and the results are in: response rates go up dramatically when communication feels personalized or is endorsed by a friend. Learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth.

* Clara Shih, Author of The Facebook Era and CEO of Hearsay Labs

Published in: Business, Technology
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Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih

  1. 1. Marketing in The Facebook Era<br />Preparing for a New Kind of Customer Relationship<br />Clara Shih<br />CEO of Hearsay and<br />Author of The Facebook Era<br />July 7, 2010<br />
  2. 2. Follow along<br />#OMSBOS<br />@clarashih<br />http://facebook.com/thefacebookera<br />
  3. 3. Who am I?<br />Featured in the New York Times<br />Used as textbook at Harvard Business School<br />http://tinyurl.com/facebookera2<br />
  4. 4. Welcome to The Facebook Era<br />facebook<br />475M users<br />22B minutes a day<br />linkedin<br />& twitter<br />50M each<br />
  5. 5. Facebook is global and mainstream<br />
  6. 6. Social media is a top focus for business<br />73.5% of companies consider social media a top priority for 2010.<br />—CMO Survey, February 2010<br />
  7. 7. Today<br />Psychology of Facebook<br />5 Business Use Cases<br />Q&A<br />
  8. 8. the psychology of facebook<br />
  9. 9. Facebook has become the template for our online identity<br />
  10. 10. Facebook Open Graph extends identity across the Web<br />
  11. 11. Meanwhile, user expectations have changed<br />
  12. 12. People trust friends most<br />
  13. 13. Facebook and Twitter are radically new modes of communication<br />
  14. 14. 5 exciting business use cases<br />
  15. 15. 1. Listening… and social crowdsourced customer service<br />
  16. 16. 2. Hypertargeted , social marketing<br />
  17. 17. 3. Replacing your (small business) website<br />
  18. 18. 4. You can even order pizza on Facebook!<br />
  19. 19. 5. Social relationship marketing & CRM<br />Hearsay – 2010<br />Social Marketing<br />CRM that is actually about customers<br />Faceconnector – 2007<br />First business application on Facebook (developed by Todd Perry and me)<br />Try Hearsay free for 30 days<br />http://hearsaylabs.com/summer<br />
  20. 20. Thank you<br />Clara Shih<br />CEO, Hearsay Labs<br />clara@hearsaylabs.com<br />http://hearsaylabs.com/summer<br />Featured in NY Times<br />Used as textbook at HBS<br />
  21. 21. Protecting privacy<br />
  22. 22. Evolving our metrics<br />Social CLV =CLVold<br />+ Word-of-mouth referrals<br />+ Customer support cost savings<br />+ Sales resulting from idea contributions<br />

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