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Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih
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Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship - Clara Shih

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Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship …

Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship

The holy grail for marketers is a 100% response rate for their campaigns and the results are in: response rates go up dramatically when communication feels personalized or is endorsed by a friend. Learn why Facebook is transforming the marketing discipline and see how to use social networks to transform your marketing funnel with increased leads, conversions, and word of mouth.

* Clara Shih, Author of The Facebook Era and CEO of Hearsay Labs

Published in: Business, Technology
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  • 1. Marketing in The Facebook Era
    Preparing for a New Kind of Customer Relationship
    Clara Shih
    CEO of Hearsay and
    Author of The Facebook Era
    July 7, 2010
  • 2. Follow along
    #OMSBOS
    @clarashih
    http://facebook.com/thefacebookera
  • 3. Who am I?
    Featured in the New York Times
    Used as textbook at Harvard Business School
    http://tinyurl.com/facebookera2
  • 4. Welcome to The Facebook Era
    facebook
    475M users
    22B minutes a day
    linkedin
    & twitter
    50M each
  • 5. Facebook is global and mainstream
  • 6. Social media is a top focus for business
    73.5% of companies consider social media a top priority for 2010.
    —CMO Survey, February 2010
  • 7. Today
    Psychology of Facebook
    5 Business Use Cases
    Q&A
  • 8. the psychology of facebook
  • 9. Facebook has become the template for our online identity
  • 10. Facebook Open Graph extends identity across the Web
  • 11. Meanwhile, user expectations have changed
  • 12. People trust friends most
  • 13. Facebook and Twitter are radically new modes of communication
  • 14. 5 exciting business use cases
  • 15. 1. Listening… and social crowdsourced customer service
  • 16. 2. Hypertargeted , social marketing
  • 17. 3. Replacing your (small business) website
  • 18. 4. You can even order pizza on Facebook!
  • 19. 5. Social relationship marketing & CRM
    Hearsay – 2010
    Social Marketing
    CRM that is actually about customers
    Faceconnector – 2007
    First business application on Facebook (developed by Todd Perry and me)
    Try Hearsay free for 30 days
    http://hearsaylabs.com/summer
  • 20. Thank you
    Clara Shih
    CEO, Hearsay Labs
    clara@hearsaylabs.com
    http://hearsaylabs.com/summer
    Featured in NY Times
    Used as textbook at HBS
  • 21. Protecting privacy
  • 22. Evolving our metrics
    Social CLV =CLVold
    + Word-of-mouth referrals
    + Customer support cost savings
    + Sales resulting from idea contributions

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