Joining the Conversation

It starts with one simple action

A word from Barry Judge, CMO – Best Buy“You’re a part of the conversation, a part of what is being said about your brand. You don’t get to tell customers what they get to think anymore”

“I’ve changed, and you haven’t - we don’t even hang out in the same places anymore”

Paid Media + Earned MediaBuilding on our dedication to leveraging internal human capital to offset declining budgets, we are committed to making our media efforts complement our paid effortsDavid Armano’spost on Paid + Earned “Media” needing to ‘work together’ is the personification of Intel’s US Social Media roadmap.We will couple our media spends with surgical placements of SMEs in key online community destinations to enhance and amplify Intel’s brand promise

We’re engaging our customers, 1:1 & 1:ManyStrategyEmpower employees to join the conversation (both on & off domain)Leverage existing social media tools, resources & strategic partnerships to drive conversationsCollaborate efforts across the organization; Web Marketing, Social Media Center of Excellence, Global Communications, Tiger Teams within our Americas GeographyFocus on all aspects of the conversation. Reactive listening and Proactive engagementPrimary ObjectivesArticulate a common & consistent message and brand promise for Intel as we engage onlineHumanize Intel through personal online interactions in an effort to increase positive sentiment for our brand and assist our customers in their technology decisionsCreate social experiences that support and expand upon the dialogue that is happening around our brand and products

Empower employees to join the conversation (both on & off domain)

Leverage existing social media tools, resources & strategic partnerships to drive conversations

Collaborate efforts across the organization; Web Marketing, Social Media Center of Excellence, Global Communications, Tiger Teams within our Americas Geography

Focus on all aspects of the conversation. Reactive listening and Proactive engagement

Articulate a common & consistent message and brand promise for Intel as we engage online

Humanize Intel through personal online interactions in an effort to increase positive sentiment for our brand and assist our customers in their technology decisions

Create social experiences that support and expand upon the dialogue that is happening around our brand and products

There are tools in place to help

Our work in action – CNET Forums

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