Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
by Online Marketing Summit on Jul 26, 2010
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Closing the Gap on ROI Measurement...
Closing the Gap on ROI Measurement
Measuring engagement and attributing credit are now "must-have" capabilities. This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.
* Steve Latham, President, Spur Interactive (@stevelatham)
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