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Case Study: Using Social Media and Lead Nurturing for Demand Generation ...
Case Study: Using Social Media and Lead Nurturing for Demand Generation
In this detailed case study, Marketo will share the specific programs and tactics they use to drive revenue, including how to use content and social media to generate leads, best practices for lead nurturing and lead scoring, and advanced techniques to measure and forecast marketing's impact on revenue. No theory here, just practical, hands-on advice you can use immediately.
* Jon Miller, VP Marketing, Marketo