Building a Content Marketing Engine to Accelerate Revenue Growth …
Building a Content Marketing Engine to Accelerate Revenue Growth
Learn how BreakingPoint drove triple digit revenue during the "great recession" by creating a content marketing engine. Pam O'Neal will discuss the "not so obvious" roles content plays in accelerating demand generation and how to develop the right content marketing strategy, trigger buyer pressure points and continue to fuel your engine.
* Pam O'Neal, VP Marketing, BreakingPoint (@poneal)