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Anvil Media Inc and the Online Marketing Institute's Social Media Workshop at the Internet Strategies Forum Summit West July 2009
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Anvil Media Inc and the Online Marketing Institute's Social Media Workshop at the Internet Strategies Forum Summit West July 2009

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  • Word of mouth moves online Disbelief in traditional advertising – social media has become a trusted source of information
  • Transcript

    • 1. A How-To Guide to Social Media July 24, 2009 Hallie Janssen Vice President 503.595.6050x221 [email_address] Twitter: @hallie_janssen Anvil Media, Inc.
    • 2. Agenda
      • 1:30-1:45: Introductions and Expectations
      • 1:45-2pm: Overview of Social Media
      • 2:00-2:30pm: Integrating w/ Traditional – Case Study
      • 2:30-3pm: How to Lurk – Intel Case Study
      • 3:00-3:30pm: Twitter – Twitalyzer Case Study
      • 3:30-4pm: Facebook & LinkedIn
      • 4:00-4:30pm: YouTube, Flickr, Digg, delicious, & more
      • 4:30-5pm: When and Where – Tillamook Case Study
      • 5:00-5:30pm: Tracking and Leveraging
    • 3. What is SoMe?
    • 4. What is Social Media?
      • Definitions :
      • Social = relating to humans and society
      • i.e. consumers
      • Media = medium used to store and deliver information or data
      • i.e. Wordpress, Twitter, Facebook, Flickr, YouTube, etc
      • Social Media = Internet-based tools for sharing and discussing information among human beings.
    • 5. Social Media: Categories
      • Forums: Google Groups
      • Networking: LinkedIn, Facebook
      • Blogs: WordPress, Typepad
      • RSS: Bloglines, Newsgator
      • Media Sharing: Flickr, YouTube
      • Bookmarking: Delicious
      • Expert Communities: Yahoo! Answers
      • Wiki: Wikipedia, AboutUs
      • Microblogging: Twitter
    • 6. Social Media Marketing Statistics
    • 7. Facebook & LinkedIn
    • 8. Facebook
      • Opened to non-college students in September 2006.
      • Personal profiles, Pages & Groups
      • Recent increase of Boomers in 2009
      Facebook Growth
    • 9. Where to Start
      • Set business objectives.
        • Communicate
        • Promote
        • Encourage Interaction
        • Provide Answers
        • Generate Sales
    • 10. Facebook Page Customizations Branding Be Active, post frequently Customize Tabs – set what you want people to see first. Add all relevant business information
    • 11. More Customizations
      • Events
      • Discussions
      • Reviews
      • Blog Syndication
    • 12. Facebook SEO
      • Include Keywords or Brand when registering for User Name
      • Address, City, State, Zip for local search
      • Use raw link when updating status – don’t “attach a link”
      • Add keywords to photos, event descriptions, and discussion forums
    • 13. Facebook Promotion
      • Join groups and become a fan
      • Make friends
      • Promote page with an ad
      • Suggest to friends
      • Link from website, signature file, other SoMe profiles
    • 14. Facebook Advertising
      • Hyper targeted ad placement. Target by:
        • Location
        • Age
        • Gender
        • Keywords
        • Education
        • Relationship Status
        • Workplaces
    • 15. Twitter
    • 16. Twitter Twitter Growth
      • Micro-blogging platform – 140 Characters at a time
      • Began to see mainstream adoption in early 2009
      • Much fewer users – higher profile abandonment.
    • 17. Where to Start
      • Does your company have the time & resources to dedicate to communicating?
      • Listen first. What is being said about your company?
        • Identify any current promoters of your business
      • What questions can you answer?
        • Where should I stay in Tigard?
        • Good family pizza place in Beaverton?
        • Things to do on a Saturday in Hillsboro?
    • 18. Twitter 101
      • Replies: “@” used when you want to respond to someone else’s Tweet.
      • Direct Message: “DM” private message seen only by the person you specify
      • Hashtags: Used to group topics & easily find conversation threads using Twitter Search
      • Retweet: “RT” sharing someone else’s tweet with your own followers
      • URL Shortners: Due to character limits, shrink lengthy URL’s using bit.ly or another service.
    • 19. Brand Yourself Keep branding and messaging consistent between offline, web & other social media properties
    • 20. @NewSeasons Review Profile has website and descriptive bio Combination of responding to customers and providing news to all followers.
    • 21. Twitter Search Be Ready to Answer Questions
    • 22. Twitter Resources Newbies Guide to Twitter http://news.cnet.com/newbies-guide-to-twitter/ HootSuite http://hootsuite.com/ TweetBeep http://tweetbeep.com/ TweetLater http://www.tweetlater.com/ Twellow http://www.twellow.com/ Hashtags http://hashtags.org/ WeFollow http://wefollow.com/
    • 23. Facebook Resources Inside Facebook http://www.insidefacebook.com Static Facebook Markup Language http://www.facebook.com/apps/application.php?id=4949752878&b&ref=pd
    • 24. Q&A Hallie Janssen Anvil Media, Inc. [email_address] twitter.com/hallie_janssen www.anvilmediainc.com