A How-To Guide to Social Media July 24, 2009 Hallie Janssen Vice President 503.595.6050x221 [email_address] Twitter: @hallie_janssen Anvil Media, Inc.

Agenda 1:30-1:45: Introductions and Expectations 1:45-2pm: Overview of Social Media 2:00-2:30pm: Integrating w/ Traditional – Case Study 2:30-3pm: How to Lurk – Intel Case Study 3:00-3:30pm: Twitter – Twitalyzer Case Study 3:30-4pm: Facebook & LinkedIn 4:00-4:30pm: YouTube, Flickr, Digg, delicious, & more 4:30-5pm: When and Where – Tillamook Case Study 5:00-5:30pm: Tracking and Leveraging

1:30-1:45: Introductions and Expectations

1:45-2pm: Overview of Social Media

2:00-2:30pm: Integrating w/ Traditional – Case Study

2:30-3pm: How to Lurk – Intel Case Study

3:00-3:30pm: Twitter – Twitalyzer Case Study

3:30-4pm: Facebook & LinkedIn

4:00-4:30pm: YouTube, Flickr, Digg, delicious, & more

4:30-5pm: When and Where – Tillamook Case Study

5:00-5:30pm: Tracking and Leveraging

What is SoMe?

What is Social Media? Definitions : Social = relating to humans and society i.e. consumers Media = medium used to store and deliver information or data i.e. Wordpress, Twitter, Facebook, Flickr, YouTube, etc Social Media = Internet-based tools for sharing and discussing information among human beings.

Definitions :

Social = relating to humans and society

i.e. consumers

Media = medium used to store and deliver information or data

i.e. Wordpress, Twitter, Facebook, Flickr, YouTube, etc

Social Media = Internet-based tools for sharing and discussing information among human beings.

Social Media: Categories Forums: Google Groups Networking: LinkedIn, Facebook Blogs: WordPress, Typepad RSS: Bloglines, Newsgator Media Sharing: Flickr, YouTube Bookmarking: Delicious Expert Communities: Yahoo! Answers Wiki: Wikipedia, AboutUs Microblogging: Twitter

Forums: Google Groups

Networking: LinkedIn, Facebook

Blogs: WordPress, Typepad

RSS: Bloglines, Newsgator

Media Sharing: Flickr, YouTube

Bookmarking: Delicious

Expert Communities: Yahoo! Answers

Wiki: Wikipedia, AboutUs

Microblogging: Twitter

Social Media Marketing Statistics

Facebook & LinkedIn

Facebook Opened to non-college students in September 2006. Personal profiles, Pages & Groups Recent increase of Boomers in 2009 Facebook Growth

Opened to non-college students in September 2006.

Personal profiles, Pages & Groups

Recent increase of Boomers in 2009

Where to Start Set business objectives. Communicate Promote Encourage Interaction Provide Answers Generate Sales

Set business objectives.

Communicate

Promote

Encourage Interaction

Provide Answers

Generate Sales

Facebook Page Customizations Branding Be Active, post frequently Customize Tabs – set what you want people to see first. Add all relevant business information

More Customizations Events Discussions Reviews Blog Syndication

Events

Discussions

Reviews

Blog Syndication

Facebook SEO Include Keywords or Brand when registering for User Name Address, City, State, Zip for local search Use raw link when updating status – don’t “attach a link” Add keywords to photos, event descriptions, and discussion forums

Include Keywords or Brand when registering for User Name

Address, City, State, Zip for local search

Use raw link when updating status – don’t “attach a link”

Add keywords to photos, event descriptions, and discussion forums

Facebook Promotion Join groups and become a fan Make friends Promote page with an ad Suggest to friends Link from website, signature file, other SoMe profiles

Join groups and become a fan

Make friends

Promote page with an ad

Suggest to friends

Link from website, signature file, other SoMe profiles

Facebook Advertising Hyper targeted ad placement. Target by: Location Age Gender Keywords Education Relationship Status Workplaces

Hyper targeted ad placement. Target by:

Location

Age

Gender

Keywords

Education

Relationship Status

Workplaces

Twitter

Twitter Twitter Growth Micro-blogging platform – 140 Characters at a time Began to see mainstream adoption in early 2009 Much fewer users – higher profile abandonment.

Micro-blogging platform – 140 Characters at a time

Began to see mainstream adoption in early 2009

Much fewer users – higher profile abandonment.

Where to Start Does your company have the time & resources to dedicate to communicating? Listen first. What is being said about your company? Identify any current promoters of your business What questions can you answer? Where should I stay in Tigard? Good family pizza place in Beaverton? Things to do on a Saturday in Hillsboro?

Does your company have the time & resources to dedicate to communicating?

Listen first. What is being said about your company?

Identify any current promoters of your business

What questions can you answer?

Where should I stay in Tigard?

Good family pizza place in Beaverton?

Things to do on a Saturday in Hillsboro?

Twitter 101 Replies: “@” used when you want to respond to someone else’s Tweet. Direct Message: “DM” private message seen only by the person you specify Hashtags: Used to group topics & easily find conversation threads using Twitter Search Retweet: “RT” sharing someone else’s tweet with your own followers URL Shortners: Due to character limits, shrink lengthy URL’s using bit.ly or another service.

Replies: “@” used when you want to respond to someone else’s Tweet.

Direct Message: “DM” private message seen only by the person you specify

Hashtags: Used to group topics & easily find conversation threads using Twitter Search

Retweet: “RT” sharing someone else’s tweet with your own followers

URL Shortners: Due to character limits, shrink lengthy URL’s using bit.ly or another service.

Brand Yourself Keep branding and messaging consistent between offline, web & other social media properties

@NewSeasons Review Profile has website and descriptive bio Combination of responding to customers and providing news to all followers.

Twitter Search Be Ready to Answer Questions

Twitter Resources Newbies Guide to Twitter http://news.cnet.com/newbies-guide-to-twitter/ HootSuite http://hootsuite.com/ TweetBeep http://tweetbeep.com/ TweetLater http://www.tweetlater.com/ Twellow http://www.twellow.com/ Hashtags http://hashtags.org/ WeFollow http://wefollow.com/

Facebook Resources Inside Facebook http://www.insidefacebook.com Static Facebook Markup Language http://www.facebook.com/apps/application.php?id=4949752878&b&ref=pd

Q&A Hallie Janssen Anvil Media, Inc. [email_address] twitter.com/hallie_janssen www.anvilmediainc.com