Anvil Media Inc and the Online Marketing Institute's Social Media Workshop at the Internet Strategies Forum Summit West July 2009

A How-To Guide to Social Media July 24, 2009 Hallie Janssen Vice President 503.595.6050x221 [email_address] Twitter: @hallie_janssen Anvil Media, Inc.

Agenda
1:30-1:45: Introductions and Expectations
1:45-2pm: Overview of Social Media
2:00-2:30pm: Integrating w/ Traditional – Case Study
2:30-3pm: How to Lurk – Intel Case Study
3:00-3:30pm: Twitter – Twitalyzer Case Study
3:30-4pm: Facebook & LinkedIn
4:00-4:30pm: YouTube, Flickr, Digg, delicious, & more
4:30-5pm: When and Where – Tillamook Case Study
5:00-5:30pm: Tracking and Leveraging

What is SoMe?

What is Social Media?
Definitions :
Social = relating to humans and society
i.e. consumers
Media = medium used to store and deliver information or data
i.e. Wordpress, Twitter, Facebook, Flickr, YouTube, etc
Social Media = Internet-based tools for sharing and discussing information among human beings.

Social Media: Categories
Forums: Google Groups
Networking: LinkedIn, Facebook
Blogs: WordPress, Typepad
RSS: Bloglines, Newsgator
Media Sharing: Flickr, YouTube
Bookmarking: Delicious
Expert Communities: Yahoo! Answers
Wiki: Wikipedia, AboutUs
Microblogging: Twitter

Social Media Marketing Statistics

Facebook & LinkedIn

Facebook
Opened to non-college students in September 2006.
Personal profiles, Pages & Groups
Recent increase of Boomers in 2009
Facebook Growth

Where to Start
Set business objectives.
Communicate
Promote
Encourage Interaction
Provide Answers
Generate Sales

Facebook Page Customizations Branding Be Active, post frequently Customize Tabs – set what you want people to see first. Add all relevant business information

More Customizations
Events
Discussions
Reviews
Blog Syndication

Facebook SEO
Include Keywords or Brand when registering for User Name
Address, City, State, Zip for local search
Use raw link when updating status – don’t “attach a link”
Add keywords to photos, event descriptions, and discussion forums

Facebook Promotion
Join groups and become a fan
Make friends
Promote page with an ad
Suggest to friends
Link from website, signature file, other SoMe profiles

Facebook Advertising
Hyper targeted ad placement. Target by:
Location
Age
Gender
Keywords
Education
Relationship Status
Workplaces

Twitter

Twitter Twitter Growth
Micro-blogging platform – 140 Characters at a time
Began to see mainstream adoption in early 2009
Much fewer users – higher profile abandonment.

Where to Start
Does your company have the time & resources to dedicate to communicating?
Listen first. What is being said about your company?
Identify any current promoters of your business
What questions can you answer?
Where should I stay in Tigard?
Good family pizza place in Beaverton?
Things to do on a Saturday in Hillsboro?

Twitter 101
Replies: “@” used when you want to respond to someone else’s Tweet.
Direct Message: “DM” private message seen only by the person you specify
Hashtags: Used to group topics & easily find conversation threads using Twitter Search
Retweet: “RT” sharing someone else’s tweet with your own followers
URL Shortners: Due to character limits, shrink lengthy URL’s using bit.ly or another service.

Brand Yourself Keep branding and messaging consistent between offline, web & other social media properties

@NewSeasons Review Profile has website and descriptive bio Combination of responding to customers and providing news to all followers.

Twitter Search Be Ready to Answer Questions

Twitter Resources Newbies Guide to Twitter http://news.cnet.com/newbies-guide-to-twitter/ HootSuite http://hootsuite.com/ TweetBeep http://tweetbeep.com/ TweetLater http://www.tweetlater.com/ Twellow http://www.twellow.com/ Hashtags http://hashtags.org/ WeFollow http://wefollow.com/

Facebook Resources Inside Facebook http://www.insidefacebook.com Static Facebook Markup Language http://www.facebook.com/apps/application.php?id=4949752878&b&ref=pd

Q&A Hallie Janssen Anvil Media, Inc. [email_address] twitter.com/hallie_janssen www.anvilmediainc.com

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Anvil Media Inc and the Online Marketing Institute's Social Media Workshop at the Internet Strategies Forum Summit West July 2009

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Anvil Media Inc and the Online Marketing Institute’s Social Media Workshop at the Internet Strategies Forum Summit West July 2009 — Presentation Transcript