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GOOGLE LOCAL
 un servizio ancora immaturo
 spam & altre problematiche




                               1
AGENDA


• Errata   ragione sociale e Keyword Stuffing
• Doppio    listing (fraudolento o casuale)
• Hijacking   del listing



                                               2
GOOGLE LOCAL
IMPORTANZA DELLA RAGIONE SOCIALE




                                   3
GOOGLE LOCAL
RAGIONE SOCIALE FASULLA




                          4
GOOGLE LOCAL
RAGIONE SOCIALE FASULLA




                          5
GOOGLE LOCAL
SISTEMA DI VERIFICA DEBOLE




                             6
GOOGLE LOCAL SPAM
                           KEYWORD STUFFING




Rappresenta la tua attività commerciale esattamente come appare nel mondo reale. Il nome
visualizzato in Google Maps deve corrispondere al nome dell'attività commerciale; lo stesso
                     vale per indirizzo, numero di telefono e sito web.

                                                                                              7
GOOGLE LOCAL SPAM
          KEYWORD STUFFING: COME RIMEDIARE




http://maps.google.com/support/bin/request.py?contact_type=maps_spam

                                                                   8
DOPPIO LISTING
                        INVOLONTARIO


•Indirizzi multipli errati (anche piccole differenze)

•Vari numeri di telefono fisso




                                                        9
DOPPIO LISTING
   INVOLONTARIO




                  10
DOPPIO LISTING
                    INVOLONTARIO




Una piccola differenza crea un doppio listing (da rivendicare)


                                                                 11
DOPPIO LISTING
                RIVENDICAZIONE




Se la verifica è possibile: rivendicare e cancellare per
                unificare, altrimenti...


                                                          12
DOPPIO LISTING
   FRAUDOLENTO




                 13
DOPPIO LISTING
      COME RIMEDIARE A QUELLO FRAUDOLENTO




http://maps.google.com/support/bin/request.py?contact_type=maps_spam

                                                                  14
HIJACKING DEL LISTING

•Rivendicazione di listing non propri

•Sottrazione di listing già attribuiti




                                         15
HIJACKING DEL LISTING
          RIVENDICAZIONE IMPROPRIA




Controllare sepre che non ci siano listing liberi (cioè non
             attribuiti e occupabili da altri!)


                                                              16
HIJACKING DEL LISTING
  IL CASO MICROSOFT E YAHOO




                              17
HIJACKING DEL LISTING
SOTTRAZIONE DI LISTING GIÀ ATTRIBUITI




Era possibile grazie ad un bug, oggi probabilmente
              completamente risolto


                                                     18
HIJACKING DEL LISTING
      RIMEDIARE CON UNA SEGNALAZIONE




Utilizziamo il forum di assistenza e aspettiamoci tempi lunghi
    http://www.google.com/support/forum/p/maps?hl=it


                                                                 19
ONLINE
 MARKETING
   BLOG
www.online-marketing.it
 il punto di riferimento per il
       marketing online




                                  20

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Google Local: un servizio ancora immaturo

Editor's Notes

  1. SMS è il più debole in assoluto, minore posizionamento?
  2. Non cercare di manipolare i risultati di ricerca inserendo parole chiave estranee nel campo del titolo e non includere nello stesso campo numeri di telefono o URL accanto al nome corretto della tua attività commerciale.
  3. Sistema complicato che ci chiede di inserire molti dati
  4. http://blumenthals.com/blog/2009/11/11/get-a-virtual-office-with-a-keyword-stuffed-maps-listing-thrown-in-for-free/comment-page-1/#comment-443070 Anche a Rimini indirizzi diversi, domini diversi, telefono diverso per lo stesso sito
  5. Sistema complicato che ci chiede di inserire molti dati
  6. The “blackhat” would create, in their Local Business Center account, a new local business listing with exactly the same information as an existing Locksmith with a high Local 10 Pack standing. The fields would be identical to the legitimate listing with the exception of a different phone number which Google would verify against. Once the new record was validated, the content would merge with the other data in the cluster but take precedence as the most recent. Once the record was secure in the wrong LBC account, the URL could then be changed.
  7. http://searchengineland.com/business-owners-are-you-sabotaging-your-own-local-listings-29333