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Using google analytics to inform usability ux brighton

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Using google analytics to inform usability   ux brighton Using google analytics to inform usability ux brighton Presentation Transcript

  • Using Google Analytics to inform Usability - a few quick tips
    Phil Guilfoyle
    Director
    Online Logic – Conversion Experts
  • Using Google Analytics to inform Usability - a few quick tips
    Online Logic Conversion Experts
  • Using Google Analytics to inform Usability - a few quick tips
    Online Logic Conversion Experts
  • Using Google Analytics to inform Usability - a few quick tips
    Analytics is fun – don’t be afraid, Dive In!
    How can Analytics work with Usability?
  • Using Google Analytics to inform Usability - a few quick tips
    UX Design is a top down approach – Analytics is a bottom up approach
    A Marriage made in heaven!
  • Using Google Analytics to inform Usability - a few quick tips
    Key Measurements to inform UX
    • Time On Site
    • Bounce Rates
    • Page Views
    • Pages per Visit
    • Exits
    Goals/Events etc
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark - Creating a Custom Report
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark – Creating a Custom Report
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark – Creating a Custom Report
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark – Creating a Custom Report – Drill down to page level
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 2 – Site Search
    Find top search terms used and add links into your design and link to relevant content
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 3 – Top Content and $ Index – Where do we invest our time and money?
    $ Index - A measurement of how influential a page is to conversion
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 4 – Set Goals
    Sketch your Goal Funnel
    *http://jeff.io
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 4 – Add Goals to Google Analytics
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 4 – Goal Funnel
    The exit pages inform you where people are spilling out
  • Using Google Analytics to inform Usability - a few quick tips
    Use your design skills to work out what’s wrong with the page
    Idea 4 – Goal Funnel
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 5 – Split test your designs and measure your improvement
    Will A or B work better?
  • Using Google Analytics to inform Usability - a few quick tips
    Idea 6 – Finally! The Low hanging fruit!
    Annotate when your work goes live!
    Ask you boss for a raise!
  • Using Google Analytics to inform Usability - a few quick tips
    Check out what devices are being used to access the site!
    Idea 7 – Bonus Slide!
  • Using Google Analytics to inform Usability - a few quick tips
    Thank you!
    Phil Guilfoyle
    www.onlinelogic.co.uk
    Twitter @onlinelogic
    phil@onlinelogic.co.uk