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Using google analytics to inform usability   ux brighton
 

Using google analytics to inform usability ux brighton

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    Using google analytics to inform usability   ux brighton Using google analytics to inform usability ux brighton Presentation Transcript

    • Using Google Analytics to inform Usability - a few quick tips
      Phil Guilfoyle
      Director
      Online Logic – Conversion Experts
    • Using Google Analytics to inform Usability - a few quick tips
      Online Logic Conversion Experts
    • Using Google Analytics to inform Usability - a few quick tips
      Online Logic Conversion Experts
    • Using Google Analytics to inform Usability - a few quick tips
      Analytics is fun – don’t be afraid, Dive In!
      How can Analytics work with Usability?
    • Using Google Analytics to inform Usability - a few quick tips
      UX Design is a top down approach – Analytics is a bottom up approach
      A Marriage made in heaven!
    • Using Google Analytics to inform Usability - a few quick tips
      Key Measurements to inform UX
      • Time On Site
      • Bounce Rates
      • Page Views
      • Pages per Visit
      • Exits
      Goals/Events etc
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 1 - Bench Mark - Creating a Custom Report
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 1 - Bench Mark – Creating a Custom Report
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 1 - Bench Mark – Creating a Custom Report
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 1 - Bench Mark – Creating a Custom Report – Drill down to page level
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 2 – Site Search
      Find top search terms used and add links into your design and link to relevant content
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 3 – Top Content and $ Index – Where do we invest our time and money?
      $ Index - A measurement of how influential a page is to conversion
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 4 – Set Goals
      Sketch your Goal Funnel
      *http://jeff.io
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 4 – Add Goals to Google Analytics
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 4 – Goal Funnel
      The exit pages inform you where people are spilling out
    • Using Google Analytics to inform Usability - a few quick tips
      Use your design skills to work out what’s wrong with the page
      Idea 4 – Goal Funnel
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 5 – Split test your designs and measure your improvement
      Will A or B work better?
    • Using Google Analytics to inform Usability - a few quick tips
      Idea 6 – Finally! The Low hanging fruit!
      Annotate when your work goes live!
      Ask you boss for a raise!
    • Using Google Analytics to inform Usability - a few quick tips
      Check out what devices are being used to access the site!
      Idea 7 – Bonus Slide!
    • Using Google Analytics to inform Usability - a few quick tips
      Thank you!
      Phil Guilfoyle
      www.onlinelogic.co.uk
      Twitter @onlinelogic
      phil@onlinelogic.co.uk