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Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
Using google analytics to inform usability   ux brighton
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Using google analytics to inform usability ux brighton

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  • 1. Using Google Analytics to inform Usability - a few quick tips
    Phil Guilfoyle
    Director
    Online Logic – Conversion Experts
  • 2. Using Google Analytics to inform Usability - a few quick tips
    Online Logic Conversion Experts
  • 3. Using Google Analytics to inform Usability - a few quick tips
    Online Logic Conversion Experts
  • 4. Using Google Analytics to inform Usability - a few quick tips
    Analytics is fun – don’t be afraid, Dive In!
    How can Analytics work with Usability?
  • 5. Using Google Analytics to inform Usability - a few quick tips
    UX Design is a top down approach – Analytics is a bottom up approach
    A Marriage made in heaven!
  • 6. Using Google Analytics to inform Usability - a few quick tips
    Key Measurements to inform UX
    Goals/Events etc
  • 11. Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark - Creating a Custom Report
  • 12. Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark – Creating a Custom Report
  • 13. Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark – Creating a Custom Report
  • 14. Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark – Creating a Custom Report – Drill down to page level
  • 15. Using Google Analytics to inform Usability - a few quick tips
    Idea 2 – Site Search
    Find top search terms used and add links into your design and link to relevant content
  • 16. Using Google Analytics to inform Usability - a few quick tips
    Idea 3 – Top Content and $ Index – Where do we invest our time and money?
    $ Index - A measurement of how influential a page is to conversion
  • 17. Using Google Analytics to inform Usability - a few quick tips
    Idea 4 – Set Goals
    Sketch your Goal Funnel
    *http://jeff.io
  • 18. Using Google Analytics to inform Usability - a few quick tips
    Idea 4 – Add Goals to Google Analytics
  • 19. Using Google Analytics to inform Usability - a few quick tips
    Idea 4 – Goal Funnel
    The exit pages inform you where people are spilling out
  • 20. Using Google Analytics to inform Usability - a few quick tips
    Use your design skills to work out what’s wrong with the page
    Idea 4 – Goal Funnel
  • 21. Using Google Analytics to inform Usability - a few quick tips
    Idea 5 – Split test your designs and measure your improvement
    Will A or B work better?
  • 22. Using Google Analytics to inform Usability - a few quick tips
    Idea 6 – Finally! The Low hanging fruit!
    Annotate when your work goes live!
    Ask you boss for a raise!
  • 23. Using Google Analytics to inform Usability - a few quick tips
    Check out what devices are being used to access the site!
    Idea 7 – Bonus Slide!
  • 24. Using Google Analytics to inform Usability - a few quick tips
    Thank you!
    Phil Guilfoyle
    www.onlinelogic.co.uk
    Twitter @onlinelogic
    phil@onlinelogic.co.uk

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