Your SlideShare is downloading. ×
Using google analytics to inform usability   ux brighton
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using google analytics to inform usability ux brighton

1,857
views

Published on

Published in: Technology, Business

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,857
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Using Google Analytics to inform Usability - a few quick tips
    Phil Guilfoyle
    Director
    Online Logic – Conversion Experts
  • 2. Using Google Analytics to inform Usability - a few quick tips
    Online Logic Conversion Experts
  • 3. Using Google Analytics to inform Usability - a few quick tips
    Online Logic Conversion Experts
  • 4. Using Google Analytics to inform Usability - a few quick tips
    Analytics is fun – don’t be afraid, Dive In!
    How can Analytics work with Usability?
  • 5. Using Google Analytics to inform Usability - a few quick tips
    UX Design is a top down approach – Analytics is a bottom up approach
    A Marriage made in heaven!
  • 6. Using Google Analytics to inform Usability - a few quick tips
    Key Measurements to inform UX
    Goals/Events etc
  • 11. Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark - Creating a Custom Report
  • 12. Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark – Creating a Custom Report
  • 13. Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark – Creating a Custom Report
  • 14. Using Google Analytics to inform Usability - a few quick tips
    Idea 1 - Bench Mark – Creating a Custom Report – Drill down to page level
  • 15. Using Google Analytics to inform Usability - a few quick tips
    Idea 2 – Site Search
    Find top search terms used and add links into your design and link to relevant content
  • 16. Using Google Analytics to inform Usability - a few quick tips
    Idea 3 – Top Content and $ Index – Where do we invest our time and money?
    $ Index - A measurement of how influential a page is to conversion
  • 17. Using Google Analytics to inform Usability - a few quick tips
    Idea 4 – Set Goals
    Sketch your Goal Funnel
    *http://jeff.io
  • 18. Using Google Analytics to inform Usability - a few quick tips
    Idea 4 – Add Goals to Google Analytics
  • 19. Using Google Analytics to inform Usability - a few quick tips
    Idea 4 – Goal Funnel
    The exit pages inform you where people are spilling out
  • 20. Using Google Analytics to inform Usability - a few quick tips
    Use your design skills to work out what’s wrong with the page
    Idea 4 – Goal Funnel
  • 21. Using Google Analytics to inform Usability - a few quick tips
    Idea 5 – Split test your designs and measure your improvement
    Will A or B work better?
  • 22. Using Google Analytics to inform Usability - a few quick tips
    Idea 6 – Finally! The Low hanging fruit!
    Annotate when your work goes live!
    Ask you boss for a raise!
  • 23. Using Google Analytics to inform Usability - a few quick tips
    Check out what devices are being used to access the site!
    Idea 7 – Bonus Slide!
  • 24. Using Google Analytics to inform Usability - a few quick tips
    Thank you!
    Phil Guilfoyle
    www.onlinelogic.co.uk
    Twitter @onlinelogic
    phil@onlinelogic.co.uk

×