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Get under the hood of Google Analytics<br />Phil Guilfoyle <br />Director <br />Online Logic – Conversion Experts<br />
Get under the hood of Google Analytics<br />Online Logic Conversion Experts <br />
Get under the hood of Google Analytics<br />Online Logic Conversion Experts <br />
How GA works? <br />How does GA work?<br />
How GA works – few points<br />Remember – No tracking is 100% <br />Identify Trends over time.  Look at things in Context....
How GA works – few points<br />1st party cookie<br />
How GA works – Visits<br />Visitor = a Unique Visitor ID and a Time Stamp<br />
How GA works – Visits<br />Session = Visit<br />Visitors<br />Visits<br />Page Views<br />Over time, 1 visitor could make ...
How GA works – Pages<br />1 Page View = Page is loaded <br />Most reports are Pages Viewed per Visit<br />Unique Page View...
Lets get started! -Sign up for an Account<br />Google.co.uk/analytics<br />
Add the Tracking Code<br />Add the GA.js Script to every page!<br /><script type="text/javascript"><br />var _gaq = _gaq |...
Link to Google Adwords<br />Tip!<br />Check your Adwords is set to UK time as Adwords over rides Analytics <br />
Link to Google Adwords – Enable Auto Tagging<br />
Link to Google Adwords – Enable Auto Tagging<br />
Account, Profiles & Filters  <br />Account<br />Profile A<br />www.domain.com<br />Profile B<br />www.domain.com<br />Prof...
Profiles<br />Keep 1 profile untouched....<br />
Profiles<br />Remember:<br />You Cannot Reprocess Data<br />
Account, Profiles & Filters  <br />Account<br />Profile A<br />www.domain.com<br />Profile B<br />www.domain.com<br />Prof...
Filters<br />Filter: (some examples)<br /><ul><li>IP Addresses – developers, office staff, designers etc
Brand Traffic
Location based traffic</li></ul>Segmentation!<br />IP address range Regex builder:<br />http://www.google.com/support/anal...
Filters<br />
Advanced Segments<br />Remember:<br />Will process historical data, but will be lost when session ends.<br />
Navigation<br />Just click around!<br />
Goals<br />Set Goals <br />Sketch your Goal Funnel<br />*http://jeff.io<br />
Add Goals to Google Analytics<br />
Review the Goal Funnel<br />Goal Funnel<br />The exit pages inform you where people are spilling out<br />
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Get under the hood of google analytics - ux brighton

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Transcript of "Get under the hood of google analytics - ux brighton"

  1. 1. Get under the hood of Google Analytics<br />Phil Guilfoyle <br />Director <br />Online Logic – Conversion Experts<br />
  2. 2. Get under the hood of Google Analytics<br />Online Logic Conversion Experts <br />
  3. 3. Get under the hood of Google Analytics<br />Online Logic Conversion Experts <br />
  4. 4. How GA works? <br />How does GA work?<br />
  5. 5. How GA works – few points<br />Remember – No tracking is 100% <br />Identify Trends over time. Look at things in Context.<br />Yesterday? A useful trend?<br />A whole decade! – Useful Trend<br />
  6. 6. How GA works – few points<br />1st party cookie<br />
  7. 7. How GA works – Visits<br />Visitor = a Unique Visitor ID and a Time Stamp<br />
  8. 8. How GA works – Visits<br />Session = Visit<br />Visitors<br />Visits<br />Page Views<br />Over time, 1 visitor could make 5 visits and create 50 page views.<br />
  9. 9. How GA works – Pages<br />1 Page View = Page is loaded <br />Most reports are Pages Viewed per Visit<br />Unique Page Views are the number of times a page was viewed in a session. <br />Unique Page Views = 2<br />A<br />A<br />A<br />B<br />B<br />3 Page Views = 1 unique<br />2 Page Views = 1 unique<br />
  10. 10. Lets get started! -Sign up for an Account<br />Google.co.uk/analytics<br />
  11. 11. Add the Tracking Code<br />Add the GA.js Script to every page!<br /><script type="text/javascript"><br />var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-XXXXXXX-1']);<br /> _gaq.push(['_trackPageview']);<br /> (function() {<br />varga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;<br /> ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';<br />var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);<br /> })();<br /></script><br />
  12. 12. Link to Google Adwords<br />Tip!<br />Check your Adwords is set to UK time as Adwords over rides Analytics <br />
  13. 13. Link to Google Adwords – Enable Auto Tagging<br />
  14. 14. Link to Google Adwords – Enable Auto Tagging<br />
  15. 15. Account, Profiles & Filters <br />Account<br />Profile A<br />www.domain.com<br />Profile B<br />www.domain.com<br />Profile C<br />www.site2domain.com<br />Filter 1<br />Filter 3<br />Reports<br />Filter 2<br />Reports<br />Goals (20)<br />Reports<br />Goals (20)<br />Goals (20)<br />
  16. 16. Profiles<br />Keep 1 profile untouched....<br />
  17. 17. Profiles<br />Remember:<br />You Cannot Reprocess Data<br />
  18. 18. Account, Profiles & Filters <br />Account<br />Profile A<br />www.domain.com<br />Profile B<br />www.domain.com<br />Profile C<br />www.site2domain.com<br />Filter 1<br />Filter 3<br />Reports<br />Filter 2<br />Reports<br />Goals (20)<br />Reports<br />Goals (20)<br />Goals (20)<br />
  19. 19. Filters<br />Filter: (some examples)<br /><ul><li>IP Addresses – developers, office staff, designers etc
  20. 20. Brand Traffic
  21. 21. Location based traffic</li></ul>Segmentation!<br />IP address range Regex builder:<br />http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55572<br />
  22. 22. Filters<br />
  23. 23. Advanced Segments<br />Remember:<br />Will process historical data, but will be lost when session ends.<br />
  24. 24. Navigation<br />Just click around!<br />
  25. 25. Goals<br />Set Goals <br />Sketch your Goal Funnel<br />*http://jeff.io<br />
  26. 26. Add Goals to Google Analytics<br />
  27. 27. Review the Goal Funnel<br />Goal Funnel<br />The exit pages inform you where people are spilling out<br />
  28. 28. Review<br />Create a new profile – perhaps ‘test’<br />Add filters<br />Segment traffic<br />Experiment<br />
  29. 29. Thank you!<br />Phil Guilfoyle<br />www.onlinelogic.co.uk<br />Twitter @onlinelogic<br />phil@onlinelogic.co.uk<br />Presentation – Using Google Analytics to inform Usability<br />http://www.slideshare.net/onlinelogic/using-google-analytics-to-inform-usability-ux-brighton-3437720<br />
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