How GA works – Visits Visitor = a Unique Visitor ID and a Time Stamp
How GA works – Visits Session = Visit Visitors Visits Page Views Over time, 1 visitor could make 5 visits and create 50 page views.
How GA works – Pages 1 Page View = Page is loaded Most reports are Pages Viewed per Visit Unique Page Views are the number of times a page was viewed in a session. Unique Page Views = 2 A A A B B 3 Page Views = 1 unique 2 Page Views = 1 unique
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Link to Google Adwords Tip! Check your Adwords is set to UK time as Adwords over rides Analytics
Review the Goal Funnel Goal Funnel The exit pages inform you where people are spilling out
Review Create a new profile – perhaps ‘test’ Add filters Segment traffic Experiment
Thank you! Phil Guilfoyle www.onlinelogic.co.uk Twitter @onlinelogic firstname.lastname@example.org Presentation – Using Google Analytics to inform Usability http://www.slideshare.net/onlinelogic/using-google-analytics-to-inform-usability-ux-brighton-3437720