Get under the hood of google analytics - ux brighton
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Get under the hood of google analytics - ux brighton

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    Get under the hood of google analytics - ux brighton Get under the hood of google analytics - ux brighton Presentation Transcript

    • Get under the hood of Google Analytics
      Phil Guilfoyle
      Director
      Online Logic – Conversion Experts
    • Get under the hood of Google Analytics
      Online Logic Conversion Experts
    • Get under the hood of Google Analytics
      Online Logic Conversion Experts
    • How GA works?
      How does GA work?
    • How GA works – few points
      Remember – No tracking is 100%
      Identify Trends over time. Look at things in Context.
      Yesterday? A useful trend?
      A whole decade! – Useful Trend
    • How GA works – few points
      1st party cookie
    • How GA works – Visits
      Visitor = a Unique Visitor ID and a Time Stamp
    • How GA works – Visits
      Session = Visit
      Visitors
      Visits
      Page Views
      Over time, 1 visitor could make 5 visits and create 50 page views.
    • How GA works – Pages
      1 Page View = Page is loaded
      Most reports are Pages Viewed per Visit
      Unique Page Views are the number of times a page was viewed in a session.
      Unique Page Views = 2
      A
      A
      A
      B
      B
      3 Page Views = 1 unique
      2 Page Views = 1 unique
    • Lets get started! -Sign up for an Account
      Google.co.uk/analytics
    • Add the Tracking Code
      Add the GA.js Script to every page!
      <script type="text/javascript">
      var _gaq = _gaq || [];
      _gaq.push(['_setAccount', 'UA-XXXXXXX-1']);
      _gaq.push(['_trackPageview']);
      (function() {
      varga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
      ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
      var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
      })();
      </script>
    • Link to Google Adwords
      Tip!
      Check your Adwords is set to UK time as Adwords over rides Analytics
    • Link to Google Adwords – Enable Auto Tagging
    • Link to Google Adwords – Enable Auto Tagging
    • Account, Profiles & Filters
      Account
      Profile A
      www.domain.com
      Profile B
      www.domain.com
      Profile C
      www.site2domain.com
      Filter 1
      Filter 3
      Reports
      Filter 2
      Reports
      Goals (20)
      Reports
      Goals (20)
      Goals (20)
    • Profiles
      Keep 1 profile untouched....
    • Profiles
      Remember:
      You Cannot Reprocess Data
    • Account, Profiles & Filters
      Account
      Profile A
      www.domain.com
      Profile B
      www.domain.com
      Profile C
      www.site2domain.com
      Filter 1
      Filter 3
      Reports
      Filter 2
      Reports
      Goals (20)
      Reports
      Goals (20)
      Goals (20)
    • Filters
      Filter: (some examples)
      • IP Addresses – developers, office staff, designers etc
      • Brand Traffic
      • Location based traffic
      Segmentation!
      IP address range Regex builder:
      http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55572
    • Filters
    • Advanced Segments
      Remember:
      Will process historical data, but will be lost when session ends.
    • Navigation
      Just click around!
    • Goals
      Set Goals
      Sketch your Goal Funnel
      *http://jeff.io
    • Add Goals to Google Analytics
    • Review the Goal Funnel
      Goal Funnel
      The exit pages inform you where people are spilling out
    • Review
      Create a new profile – perhaps ‘test’
      Add filters
      Segment traffic
      Experiment
    • Thank you!
      Phil Guilfoyle
      www.onlinelogic.co.uk
      Twitter @onlinelogic
      phil@onlinelogic.co.uk
      Presentation – Using Google Analytics to inform Usability
      http://www.slideshare.net/onlinelogic/using-google-analytics-to-inform-usability-ux-brighton-3437720