Writing/production for the web - BASIC principles

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Lesson 3 in the Online Journalism module on Birmingham City University's journalism degree

Writing/production for the web - BASIC principles

  1. 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Writing/producing for the web: BASIC principles
  2. 2. BASIC principles
  3. 3. Brevity
  4. 4. People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auC
  5. 5. less than 28% of words Jakob Nielsen: http://bit.ly/ZYni
  6. 6. One. idea. per. par. Jakob Nielsen: http://bit.ly/ZYni
  7. 7. Adaptability
  8. 8. The journalist The information
  9. 9. What does the story suit?
  10. 10. What might the user want to do with the information?
  11. 12. Scannability
  12. 13. Users are task-oriented
  13. 14. Headlines need to be literal
  14. 15. Get to the point quick
  15. 16. SEO
  16. 17. Subheadings
  17. 18. Bullet lists
  18. 19. Blockquotes
  19. 20. Interactivity
  20. 21. Link
  21. 22. Link
  22. 23. Link
  23. 24. Think
  24. 25. Think blog
  25. 26. Think blog Q&A
  26. 27. Think wiki blog Q&A
  27. 28. Think wiki blog Q&A live chat
  28. 29. Think wiki blog Q&A live chat webcast
  29. 30. Think wiki blog Q&A live chat webcast quiz
  30. 31. Think wiki blog Q&A live chat webcast quiz image map
  31. 32. Think wiki blog Q&A live chat webcast quiz image map poll
  32. 33. Think wiki blog Q&A live chat webcast quiz image map gallery poll
  33. 34. Think wiki blog Q&A live chat webcast quiz image map gallery poll user video
  34. 35. Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video
  35. 36. Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video database mashup
  36. 37. Community & Conversation
  37. 38. They are not the audience
  38. 39. Users as co-creators of news
  39. 40. Distributed acts of journalism
  40. 41. Engage: invite and respond
  41. 42. Create social value off your site
  42. 43. Journalism acts of distribution
  43. 44. The story is bigger than the site
  44. 45. Leave your site
  45. 46. Conversation = Distribution
  46. 47. 5 things you can do now <ul><li>Type up a story – make sure you: Have a literal headline </li></ul><ul><li>Get to the point in the first par </li></ul><ul><li>Include as many links as possible </li></ul><ul><li>Break it up with subheads </li></ul><ul><li>Split pars so they are as simple as possible. </li></ul>
  47. 48. 5 things you can do next <ul><li>Think about the story/issue – what media would it suit? </li></ul><ul><li>What platforms could it use – i.e. live chats, wikis, forums, maps, quiz, etc? </li></ul><ul><li>How can you involve users as co-creators before, during and after production? </li></ul><ul><li>How can you make the raw information adaptable by users? </li></ul><ul><li>Where might those users be online, and how can you gather/produce the story on those platforms? </li></ul>
  48. 49. [email_address]

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