Writing/production for the web - BASIC principles
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Writing/production for the web - BASIC principles

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Lesson 3 in the Online Journalism module on Birmingham City University's journalism degree

Lesson 3 in the Online Journalism module on Birmingham City University's journalism degree

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Writing/production for the web - BASIC principles Writing/production for the web - BASIC principles Presentation Transcript

  • Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Writing/producing for the web: BASIC principles
  • BASIC principles
  • Brevity
  • People read… 25% slower Source: Jakob Nielsen: http://bit.ly/G4auC
  • less than 28% of words Jakob Nielsen: http://bit.ly/ZYni
  • One. idea. per. par. Jakob Nielsen: http://bit.ly/ZYni
  • Adaptability
  • The journalist The information
  • What does the story suit?
  • What might the user want to do with the information?
  •  
  • Scannability
  • Users are task-oriented
  • Headlines need to be literal
  • Get to the point quick
  • SEO
  • Subheadings
  • Bullet lists
  • Blockquotes
  • Interactivity
  • Link
  • Link
  • Link
  • Think
  • Think blog
  • Think blog Q&A
  • Think wiki blog Q&A
  • Think wiki blog Q&A live chat
  • Think wiki blog Q&A live chat webcast
  • Think wiki blog Q&A live chat webcast quiz
  • Think wiki blog Q&A live chat webcast quiz image map
  • Think wiki blog Q&A live chat webcast quiz image map poll
  • Think wiki blog Q&A live chat webcast quiz image map gallery poll
  • Think wiki blog Q&A live chat webcast quiz image map gallery poll user video
  • Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video
  • Think wiki blog Q&A live chat webcast quiz image map gallery poll forum user video database mashup
  • Community & Conversation
  • They are not the audience
  • Users as co-creators of news
  • Distributed acts of journalism
  • Engage: invite and respond
  • Create social value off your site
  • Journalism acts of distribution
  • The story is bigger than the site
  • Leave your site
  • Conversation = Distribution
  • 5 things you can do now
    • Type up a story – make sure you: Have a literal headline
    • Get to the point in the first par
    • Include as many links as possible
    • Break it up with subheads
    • Split pars so they are as simple as possible.
  • 5 things you can do next
    • Think about the story/issue – what media would it suit?
    • What platforms could it use – i.e. live chats, wikis, forums, maps, quiz, etc?
    • How can you involve users as co-creators before, during and after production?
    • How can you make the raw information adaptable by users?
    • Where might those users be online, and how can you gather/produce the story on those platforms?
  • [email_address]