Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Web community strategy for magazines

Golden rules Be part of the community Take your content where the community is Be a platform for the community to do what it wants – connect, exchange, mobilise, etc.

Be part of the community

Take your content where the community is

Be a platform for the community to do what it wants – connect, exchange, mobilise, etc.

Where is your community? Facebook, Bebo, MySpace, LinkedIn, Orkut? Flickr, Photobucket, SmugMug, etc? Digg, Reddit, Stumbleupon, Delicious? YouTube, Seesmic, Vimeo, Viddler? Mailing lists (Google Groups, etc)? Forums (try Boardreader)? Last.fm, Blip.fm, Odeo? Twitter? Blogs?

Facebook, Bebo, MySpace, LinkedIn, Orkut?

Flickr, Photobucket, SmugMug, etc?

Digg, Reddit, Stumbleupon, Delicious?

YouTube, Seesmic, Vimeo, Viddler?

Mailing lists (Google Groups, etc)?

Forums (try Boardreader)?

Last.fm, Blip.fm, Odeo?

Twitter?

Blogs?

Be part of it Join Lurk Invite guidance when unsure, it’s their space not yours But don’t be needy Listen Respond Give credit when you draw on it DON’T advertise DON’T take without giving first

Join

Lurk

Invite guidance when unsure, it’s their space not yours

But don’t be needy

Listen

Respond

Give credit when you draw on it

DON’T advertise

DON’T take without giving first

Can you give them a platform? Show them how to Twitter, blog, etc. Create YouTube community for them to upload to Create Flickr group for photos Create group at Last.fm Create social network at Ning User blogs, forums, video, photos, chat Highlight good stuff across platforms (including print)

Show them how to Twitter, blog, etc.

Create YouTube community for them to upload to

Create Flickr group for photos

Create group at Last.fm

Create social network at Ning

User blogs, forums, video, photos, chat

Highlight good stuff across platforms (including print)

Multimedia

Do something now You will need: 1 idea for a story or section 1 community it is intended for 3 ideas for how to involve them in pre-production 3 ideas on how to involve community during production 3 ideas on how to maintain community in post-production

You will need:

1 idea for a story or section

1 community it is intended for

3 ideas for how to involve them in pre-production

3 ideas on how to involve community during production

3 ideas on how to maintain community in post-production

Do it for real. Put those ideas into practice, now. Join or create a social network, group, etc. Start blogging by linking to useful blog posts on the topic and talking about process Sign up to Delicious/Digg/etc, bookmark pages, create network Comment on blogs and forums Start conversations on Twitter Join groups on Flickr, YouTube, Last.fm Link them all to each other!

Put those ideas into practice, now.

Join or create a social network, group, etc.

Start blogging by linking to useful blog posts on the topic and talking about process

Sign up to Delicious/Digg/etc, bookmark pages, create network

Comment on blogs and forums

Start conversations on Twitter

Join groups on Flickr, YouTube, Last.fm

Link them all to each other!

By next week Don’t lie back and wait – the more active you are, the more visible and the more people will be prepared to help Report on how this has changed your angle, approach, etc

Don’t lie back and wait – the more active you are, the more visible and the more people will be prepared to help

Report on how this has changed your angle, approach, etc

Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]