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Web community strategy for magazines

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Short presentation outlining elements to consider when putting together an online community strategy for magazines

Short presentation outlining elements to consider when putting together an online community strategy for magazines


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  • 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Web community strategy for magazines
  • 2. Golden rules
    • Be part of the community
    • Take your content where the community is
    • Be a platform for the community to do what it wants – connect, exchange, mobilise, etc.
  • 3. Where is your community?
    • Facebook, Bebo, MySpace, LinkedIn, Orkut?
    • Flickr, Photobucket, SmugMug, etc?
    • Digg, Reddit, Stumbleupon, Delicious?
    • YouTube, Seesmic, Vimeo, Viddler?
    • Mailing lists (Google Groups, etc)?
    • Forums (try Boardreader)?
    • Last.fm, Blip.fm, Odeo?
    • Twitter?
    • Blogs?
  • 4. Be part of it
    • Join
    • Lurk
    • Invite guidance when unsure, it’s their space not yours
    • But don’t be needy
    • Listen
    • Respond
    • Give credit when you draw on it
    • DON’T advertise
    • DON’T take without giving first
  • 5.  
  • 6. Can you give them a platform?
    • Show them how to Twitter, blog, etc.
    • Create YouTube community for them to upload to
    • Create Flickr group for photos
    • Create group at Last.fm
    • Create social network at Ning
      • User blogs, forums, video, photos, chat
    • Highlight good stuff across platforms (including print)
  • 7. Multimedia
  • 8. Do something now
    • You will need:
    • 1 idea for a story or section
    • 1 community it is intended for
    • 3 ideas for how to involve them in pre-production
    • 3 ideas on how to involve community during production
    • 3 ideas on how to maintain community in post-production
  • 9. Do it for real.
    • Put those ideas into practice, now.
    • Join or create a social network, group, etc.
    • Start blogging by linking to useful blog posts on the topic and talking about process
    • Sign up to Delicious/Digg/etc, bookmark pages, create network
    • Comment on blogs and forums
    • Start conversations on Twitter
    • Join groups on Flickr, YouTube, Last.fm
    • Link them all to each other!
  • 10. By next week
    • Don’t lie back and wait – the more active you are, the more visible and the more people will be prepared to help
    • Report on how this has changed your angle, approach, etc
  • 11. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]